I read an article on Inman this morning which, if it all comes to pass, will force many of us to rethink our websites and how well they are performing. According to Inman, keywords are going by the wayside. Instead, Google will be looking for specific consumer behaviors to create more specific and customized search results. How our site ranks will not carry as much importance as conversion. That, of course, really is the objective isn't it? Getting people to our sites is one thing. Getting them to sign up for a newsletter, inquire about a property, or simply leave their contact information will be key to what Google will consider Top Shelf Organic Rankings.
If you have a website, this is worth reading. It's a short article that will probably leave you wanting to know more.
Comments(112)