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It goes without saying that when you sell your home, you want to sell it for the highest price in the quickest amount of time.  The current environment of the real estate market already favors buyers and makes it more difficult than in past years to sell your home.

Don't make it even harder!

If you overprice your home, you'll face the daunting reality of losing out on up to $54,528 after your home languishes on the market for 9 months or more.

Yikes!

How did I come up with this figure?  I thoroughly analyzed the sales of all homes in Alexandria, Virginia that came on the market and sold during the past 365 days.

Selling Your Home in Alexandria, Virginia

Let's look at the good news:

  • 1,460 homes that were listed for sale in Alexandria between January 6, 2008 and January 6, 2009 have actually SOLD!

  • Most homes sold quickly in Alexandria: 1,125 of these homes sold in 90 days or less, or 77% of all the sales.  Of those, 682 were sold in 30 days or less -- that's 46.7% of all the sales.  Alexandria and Arlington are still hot markets.

  • Only 37 homes that sold took over 9 months to sell.

Here's the bad news:

  • 3,192 total homes came on the market during this time and only 1,460 sold.

  • Almost 550 of these homes are still on the market (though most of those came on the market in the last 6 months).

  • That leaves around 1,100 homes that did not sell -- they were either withdrawn from the market or expired.

  • Only 48.5% of homes listed for sale in the past year actually sold or are currently under contract for sale.

 

Now, here's the Guaranteed Way to Lose $54,528 When You Sell Your Home:

 

Examine the following chart.

                  ALEXANDRIA, VIRGINIA HOME SALES – PAST 365 DAYS

DAYS ON MARKET

# of SALES

% of ORIGINAL LIST PRICE

0-30

682

96.96%

31-60

258

94.05%

61-90

185

91.99%

91-180

224

89.29%

181-270

74

88.35%

270-365

37

88.44%


As you can see, the faster the sale, the higher the sales price as a percentage of the original listing price.  The longer a home is on the market, the less chance of the seller getting close to the asking price.

The difference between a sale that occurs in 30 days or less and one that takes more than 9 months is a whopping 8.52%.  With the average sales price of a single family home in Alexandria around $640,000, this equates to a $54,528 loss.

Further analysis shows that $30,975 of that $54,528 loss is due to price reductions that happened over time as the seller tried to chase the market down.  The rest of the loss is due to buyers offering significantly less than asking price as they perceive more seller desperation the longer the home stays on the market.

Even homes that sold in a relatively quick 61-90 day timeframe suffered a significant decline in sales price/original list price ratio -- almost a full 5% loss.  This would equate to $31,808 lost on an average single family home in Alexandria.

There's one very important lesson to learn from this, if you want to sell your home for top dollar, make sure you and your Alexandria real estate professional price it right from the start.

Here's some additional blog posts that I've written to get you started on the right foot when it comes to pricing your home for sale:

If you want my love then take my advice... Adjust Your Price

Will the Sellers Come Down on the Price?

Come on Down! You're the Next Contestant on The Price is Right

 

Thank you for reading my blog post.  If you like what you’ve read, then please:

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This post has been included in Virginia Real Estate News Alexandria City County, VA Real Estate News Alexandria, VA Real Estate News
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59 Comments on A Guaranteed Way to Lose $54,528 When You Sell Your Home

JAN
07
2009
1,063,242 Points 156 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Brian, you are absolutely right. Overpricing a home initially leads to a lower down the road final price. This message needs to be brought up to sellers at the onset of selling their home.

1:02pm • #1
JAN
08
2009
733,377 Points 136 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

This is an analysis we all can learn from.  'Next time I have an hour to spend at my computer, I'm gonna follow your example and perform this analysis for my area. 

1:34pm • #2
1 Featured Post

What an eye opening analysis that should be to potential sellers in your area.  I can't even begin to imagine how long it took you to figure all that out!

1:37pm • #3

Thanks Rainman!

rogue agent
1:40pm • #4
336,925 Points 2 Featured Posts Called Shot Master

My client lost over $100,000 because he did not take my advise.  Shame.

1:44pm • #5
1,479,642 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Brian, this is an excellent and sobering analysis! Congrats on the gold star!

1:47pm • #6
509,525 Points 70 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Bravo Brian ! Now THAT is how to make a point with analysis !!! (...how long did the research take for those 12 month facts ?!?!?!?)

Great Post !

1:50pm • #7
880,148 Points 210 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Grrrr...there are other reasons that sellers make it impossible for us to sell their homes. The pricing is one thing. Not budging for a little negotiation is another. But being ridiculous on the pricing to begin with could cost them MANY days listed on the market....and cost them the sale of their home.

Your stats are wonderful. Sometime seeing figures help the consumer to understand more. :)

2:04pm • #8
254,681 Points 4 Featured Posts Outside Blog Hit Router

Overpricing, it works like a charm. It is on page 1 of the idiots guide to self sabatage.

2:25pm • #10
105,233 Points 12 Featured Posts

Your report looks very familiar to what we saw in Las Vegas in early 2008. Best wishes...

2:32pm • #11

Another way to lose that much money would be to try and sell your home right now.

2:36pm • #12
315,612 Points 12 Featured Posts Localism Sponsor Outside Blog

This is a great analysis, Brian.  I'll have to do something similar using Lancaster County PA real estate prices.  Be careful though, you might be accused of "doom and gloom" spreading...

2:39pm • #13
106,566 Points 1 Featured Post

Brian, not only is your advice spot on but you have delivered it in a very thorough and easy to understand manner.  Well done!

2:42pm • #14

Brian, AWESOME post, seriously.  I love stats and you've prepared the ultimate marketing piece to present your sellers.  Great job!

Twitter

2:49pm • #15
3 Featured Posts

Good analysis...I have taken all of my overpriced listings off of the market.  I don't care that I no longer have a lot of listings.  I am not going to spend my good money advertising something that's not going to sell.  I had a seller tell me that they wouldn't reduce. That's what an offer is for!  But no one is going to write an offer if they don't see the house cause it's priced too high!

3:09pm • #16
743,466 Points 3 Featured Posts

Excellent analysis.

Brian Madigan

3:11pm • #17
221,977 Points 9 Featured Posts Outside Blog Called Shot Master

That is powerful info. for correct pricing in the beginning! I watched a house on my street already lose that amount in price reductions and it STILL hasn't sold. They were not priced right to begin with and now they are below the market value and still not selling!

3:19pm • #18
122,821 Points 13 Featured Posts Localism Sponsor

You're better with numbers than I am, Brian.  :)  Now you've got me curious about my market.  Congrats on your feature!

3:21pm • #19
125,589 Points

Brian,

I am gonna do this for my own neighborhood.  Fantastic!  You have done are name proud!

3:49pm • #20

What a great post!  We did this awhile ago in our market and our data had similar results.  Having the data to back up this claim makes all the difference in the world!  Thanks for the reminder.

3:53pm • #21
508,583 Points 8 Featured Posts Outside Blog Called Shot Master

Brian,

Thanks for a great post and congrats on the feature. You deserve it! I plan to share this post with clients wanting to over price!

3:57pm • #22
156,658 Points 2 Featured Posts

GREAT Blog...I need to run those #'s for Cape Cod..

4:08pm • #23
Hit Router

Excellant chart, well done post! I can't wait to look into the Myrtle Beach area ratios.

4:08pm • #24
229,867 Points 5 Featured Posts Hit Router Attended Rain Camp Called Shot Master

Nice work Brian.  Your title begged my visit!  :o)

You are so right.  I've seen far too many homes priced to high and sit on the market.  Worse yet is when the house is priced to high in a depreciating market.  The seller lowers the price not low enough to keep pace with the market decline.

4:46pm • #25
402,631 Points 40 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hi Brian...What useful information.  Like the others, I'm going to take a look at my area.

Here's to a successful and enjoyable 2009.

Kate

P.S.  Just finished reading an excerpt in Commonwealth of your recent post on VARbuzz.com.

 

4:50pm • #26
781,245 Points 71 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Pricing your home properly is 75% of the marketing. I just wrote a post today about this exact subject:)

5:18pm • #27
296,894 Points 17 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Excellent analysis of your local MLS stats....it makes me want to look at ours here the same way.  Great presentation!

5:29pm • #28
122,942 Points 1 Featured Post

Great post. I really appreciate the way you analyzed the data, documented your analysis, and explained your conclusions. Well done.

5:41pm • #29
147,753 Points 13 Featured Posts Outside Blog

Brian - Getting sellers to understand the value of pricing their home properly is crucial. Putting it in dollars and cents like this is a great way to get the point across.

6:18pm • #30
Attended Rain Camp

Brian,

Have you used it at listing presentations? What arguments did the seller use to object to your conclusion?

6:18pm • #31
622,286 Points 21 Featured Posts Outside Blog

That is great news for sellers.  Price it right the first time

6:43pm • #32

Brian-Thanks for your post. So true, so true, so true!! I'm preparing for a listing appt and have all my stats ready!

6:50pm • #33
324,642 Points

Brian-You have really provided a great analysis, sellers in Alexandria would be crazy not to list their home with you.

6:52pm • #34
865,393 Points 50 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

That took a lot of patience... or a kicking bit of crunching.  And if you guys are selling almost 50% of homes that get listed you are doing pretty well...

7:21pm • #35
364,087 Points 12 Featured Posts Localism Sponsor Outside Blog

Thanks a ton for the effort.  I will do the same here in Austin, as this falls within our philosophy of pricing to the market and negotiate little to none.

7:31pm • #36
151,495 Points 1 Featured Post Outside Blog

Brian,

I love it....simply love it!

What a wonderful way to make the math simple to understand....hopefully this makes seller pay attention!

7:59pm • #37
576,095 Points 3 Featured Posts

Shoot Brian this ought to help you out tremendously in your market. Are you getting results by using it or how are you using these figures?

8:01pm • #38
679,738 Points 18 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

I am still seeing a lot of overpriced homes -- and severly discounted cobroke fees -- that is not a forumula for success!  Nice post and I hope that sellers will understand how important pricing is along with working with a professional like yourself.

8:34pm • #39

brian,

this is an excellent marketing piece for you.  I really like that you said how many homes actuallydid sell in 2008.

8:53pm • #40
296,388 Points 11 Featured Posts Outside Blog

This is so great!  People love when you show them an analysis like this. 

9:14pm • #41
174,378 Points

Nicely done Brian. It is widely known that when you price a house correctly to begin with, that the home sells faster and at a better price. That is why we use data - to show our worth. Someone who tries to sell their home alone does not have acces to that information and would make a critical mistake if they went by comparing it to someone else's home that is also on the market, when that home has not sold.

9:40pm • #42
119,767 Points Localism Sponsor

Wow, nicely done! 


I can think of at least once seller here who overpriced a lot and turned down an offer two years ago.  That house now priced significantly less than that offer amount.  Pricing right is so important.

9:52pm • #43
530,937 Points 4 Featured Posts Outside Blog

WoW Brian.. That is a HUGE number.. I would hate to see this happen to one of my sellers.

10:10pm • #44
546,176 Points 11 Featured Posts

Gotta love the title, it made me want to read the post.  Your logic is thorough and impressive.  If I were a seller listening to this, it would be hard to refute.

10:21pm • #45
384,516 Points 28 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

I'm with everyone else agreeing that you have a great title!  I'm going to have to see what overpricing will cost a seller in Huntsville:)

10:23pm • #46
535,686 Points 7 Featured Posts Outside Blog Called Shot Master

Thats great info and gives me an idea for PRICE reduction help.

10:29pm • #47
425,413 Points 2 Featured Posts Outside Blog Called Shot Master

Hi Brian~ I am going to have to look at market and see just how much sellers may be losing.  Thanks for the ideas and inspiration!

10:34pm • #48
733,377 Points 136 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Whoops, I think I underestimated when I said I'd take an hour...  LOL.

10:42pm • #49

Interesting analysis.  Thanks for sharing your thought process.

Nest Realty

11:04pm • #50
570,186 Points 120 Featured Posts Outside Blog

There is nothing more frustrating (and expensive) than chasing a falling market.  For the want to gain a few bucks most loss out on so much more. INteresting you can actually put a price tag on it!

kk

11:34pm • #51
1,007,005 Points 36 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

This is truly important advice.  Buyers tend to look poorly on property that has been on the market for sometime and often won't consider it later on.

11:45pm • #52
1,303,417 Points 313 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Brian - this was a fasciniating analysis adn points out clearly the dangers of overpricing. The other costs, in addition to the loss, is the monthly mortgage, utilities, etc. for styaing in the home for an extenced period. The costs really add up but folks forget about this. Looks like this took some time to put together - thanks for your wisdom.

Jeff

11:55pm • #53
JAN
09
2009
202,236 Points 3 Featured Posts Outside Blog Hit Router

Good post and credible data, you did alot of analysis to create this blog post which can be very valuable to your clients in your area. 

2:20am • #54
147,462 Points 3 Featured Posts Localism Sponsor Outside Blog

This is some great data!  I like the way you put this together - can I copy your idea???  You are always so clever!

2:34pm • #55
588,234 Points 80 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

Brian - great illustration !  Very creative and simple to understand the data.  I can see this coming up on a lot of consumer searches.   Great content !

8:22pm • #56
588,234 Points 80 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

Brian - great illustration !  Very creative and simple to understand the data.  I can see this coming up on a lot of consumer searches.   Great content !

8:23pm • #57
293,614 Points 19 Featured Posts Outside Blog

These are great Stats Brian.  It proves what we are always telling our clients - Price it right in the beginning!

9:29pm • #58
JAN
10
2009

Great post - a love to work numbers and although I try to tell sellers this information. Will they listen? Some will, some will not. Price means everything and following the market downward does not pay in the end.

9:22am • #59

What does the graphic say?

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Brian Block -- Northern Virginia & D.C. Real Estate

McLean, VA

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RE/MAX Allegiance, Managing Broker/Branch Vice President

Address: 6226 Old Dominion Drive, McLean, VA, 22101

Office Phone: (703) 626-0715

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