Special offer

A Guaranteed Way to Lose $54,528 When You Sell Your Home

By
Real Estate Agent with RE/MAX Allegiance, Managing Broker/Branch Vice President

It goes without saying that when you sell your home, you want to sell it for the highest price in the quickest amount of time.  The current environment of the real estate market already favors buyers and makes it more difficult than in past years to sell your home.

Don't make it even harder!

If you overprice your home, you'll face the daunting reality of losing out on up to $54,528 after your home languishes on the market for 9 months or more.

Yikes!

How did I come up with this figure?  I thoroughly analyzed the sales of all homes in Alexandria, Virginia that came on the market and sold during the past 365 days.

Selling Your Home in Alexandria, Virginia

Let's look at the good news:

  • 1,460 homes that were listed for sale in Alexandria between January 6, 2008 and January 6, 2009 have actually SOLD!

  • Most homes sold quickly in Alexandria: 1,125 of these homes sold in 90 days or less, or 77% of all the sales.  Of those, 682 were sold in 30 days or less -- that's 46.7% of all the sales.  Alexandria and Arlington are still hot markets.

  • Only 37 homes that sold took over 9 months to sell.

Here's the bad news:

  • 3,192 total homes came on the market during this time and only 1,460 sold.

  • Almost 550 of these homes are still on the market (though most of those came on the market in the last 6 months).

  • That leaves around 1,100 homes that did not sell -- they were either withdrawn from the market or expired.

  • Only 48.5% of homes listed for sale in the past year actually sold or are currently under contract for sale.

 

Now, here's the Guaranteed Way to Lose $54,528 When You Sell Your Home:

 

Examine the following chart.

                  ALEXANDRIA, VIRGINIA HOME SALES – PAST 365 DAYS

DAYS ON MARKET

# of SALES

% of ORIGINAL LIST PRICE

0-30

682

96.96%

31-60

258

94.05%

61-90

185

91.99%

91-180

224

89.29%

181-270

74

88.35%

270-365

37

88.44%


As you can see, the faster the sale, the higher the sales price as a percentage of the original listing price.  The longer a home is on the market, the less chance of the seller getting close to the asking price.

The difference between a sale that occurs in 30 days or less and one that takes more than 9 months is a whopping 8.52%.  With the average sales price of a single family home in Alexandria around $640,000, this equates to a $54,528 loss.

Further analysis shows that $30,975 of that $54,528 loss is due to price reductions that happened over time as the seller tried to chase the market down.  The rest of the loss is due to buyers offering significantly less than asking price as they perceive more seller desperation the longer the home stays on the market.

Even homes that sold in a relatively quick 61-90 day timeframe suffered a significant decline in sales price/original list price ratio -- almost a full 5% loss.  This would equate to $31,808 lost on an average single family home in Alexandria.

There's one very important lesson to learn from this, if you want to sell your home for top dollar, make sure you and your Alexandria real estate professional price it right from the start.

Here's some additional blog posts that I've written to get you started on the right foot when it comes to pricing your home for sale:

If you want my love then take my advice... Adjust Your Price

Will the Sellers Come Down on the Price?

Come on Down! You're the Next Contestant on The Price is Right

Diane Bell, Hilton Head Real Estate, Bluffton
Charter 1 Real Estate, Hilton Head, Bluffton, SC - Hilton Head Island, SC

brian,

this is an excellent marketing piece for you.  I really like that you said how many homes actuallydid sell in 2008.

Jan 08, 2009 12:53 PM
Judy Greenberg
Compass - Long Grove, IL
Compass- Long Grove -Buffalo Grove

This is so great!  People love when you show them an analysis like this. 

Jan 08, 2009 01:14 PM
Jason Feinman
Coldwell Banker Residential Brokerage - River Vale, NJ
Bergen County Real Estate Expert, ABR, CNE, e-PRO

Nicely done Brian. It is widely known that when you price a house correctly to begin with, that the home sells faster and at a better price. That is why we use data - to show our worth. Someone who tries to sell their home alone does not have acces to that information and would make a critical mistake if they went by comparing it to someone else's home that is also on the market, when that home has not sold.

Jan 08, 2009 01:40 PM
Brenda Carus
Century 21 Zwygart Real Estate - Monroe, WI

Wow, nicely done! 


I can think of at least once seller here who overpriced a lot and turned down an offer two years ago.  That house now priced significantly less than that offer amount.  Pricing right is so important.

Jan 08, 2009 01:52 PM
Roland Woodworth
Blue Cord Realty - Clarksville, TN
Blue Cord Realty

WoW Brian.. That is a HUGE number.. I would hate to see this happen to one of my sellers.

Jan 08, 2009 02:10 PM
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Gotta love the title, it made me want to read the post.  Your logic is thorough and impressive.  If I were a seller listening to this, it would be hard to refute.

Jan 08, 2009 02:21 PM
Elizabeth Cooper-Golden
Huntsville Alabama Real Estate, (@ Homes Realty Group) - Huntsville, AL
Huntsville AL MLS

I'm with everyone else agreeing that you have a great title!  I'm going to have to see what overpricing will cost a seller in Huntsville:)

Jan 08, 2009 02:23 PM
Chuck Carstensen
RE/MAX Results - Elk River, MN
Minnesota/Wisconsin Real Estate Expert

Thats great info and gives me an idea for PRICE reduction help.

Jan 08, 2009 02:29 PM
Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Hi Brian~ I am going to have to look at market and see just how much sellers may be losing.  Thanks for the ideas and inspiration!

Jan 08, 2009 02:34 PM
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

Whoops, I think I underestimated when I said I'd take an hour...  LOL.

Jan 08, 2009 02:42 PM
Jonathan Kauffmann
Jonathan Kauffmann, Principal Broker of Nest Realty - Crozet, VA

Interesting analysis.  Thanks for sharing your thought process.

Nest Realty

Jan 08, 2009 03:04 PM
Kristal Kraft
Novella Real Estate - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022

There is nothing more frustrating (and expensive) than chasing a falling market.  For the want to gain a few bucks most loss out on so much more. INteresting you can actually put a price tag on it!

kk

Jan 08, 2009 03:34 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

This is truly important advice.  Buyers tend to look poorly on property that has been on the market for sometime and often won't consider it later on.

Jan 08, 2009 03:45 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Brian - this was a fasciniating analysis adn points out clearly the dangers of overpricing. The other costs, in addition to the loss, is the monthly mortgage, utilities, etc. for styaing in the home for an extenced period. The costs really add up but folks forget about this. Looks like this took some time to put together - thanks for your wisdom.

Jeff

Jan 08, 2009 03:55 PM
Terrylynn Fisher
Dudum Real Estate Group - BuyStageSell.com - Walnut Creek, CA
HAFA Certified, EcoBroker, CRS, CSP Realtor, Etc.

Good post and credible data, you did alot of analysis to create this blog post which can be very valuable to your clients in your area. 

Jan 08, 2009 06:20 PM
Emily Lowe
RE/MAX Homes and Estates, Lipman Group - Nashville, TN
Nashville TN Realtor

This is some great data!  I like the way you put this together - can I copy your idea???  You are always so clever!

Jan 09, 2009 06:34 AM
The Somers Team
The Somers Team at KW Philadelphia - Philadelphia, PA
Delivering Real Estate Happiness

Brian - great illustration !  Very creative and simple to understand the data.  I can see this coming up on a lot of consumer searches.   Great content !

Jan 09, 2009 12:22 PM
The Somers Team
The Somers Team at KW Philadelphia - Philadelphia, PA
Delivering Real Estate Happiness

Brian - great illustration !  Very creative and simple to understand the data.  I can see this coming up on a lot of consumer searches.   Great content !

Jan 09, 2009 12:23 PM
James Downing - Metro DC Houses Team REALTORS®, CRS, GRI, ABR,MRP, MilRes
Real Living | At Home - Washington, DC
When Looking to Buy or Sell - Make the Right Move

These are great Stats Brian.  It proves what we are always telling our clients - Price it right in the beginning!

Jan 09, 2009 01:29 PM
Linda Breeding
Keller Williams Realty - Pinehurst, NC

Great post - a love to work numbers and although I try to tell sellers this information. Will they listen? Some will, some will not. Price means everything and following the market downward does not pay in the end.

Jan 10, 2009 01:22 AM