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Do Your Photos Make the Grade?

Reblogger Margaret Oscilia
Home Stager with Creative Concepts-Home Staging and Contracting, Salem Oregon CCB #180695

We all hear over and over again that 85% of all home buyers look first on the internet, yet  I continue to be amazed at the poor photos that are on the MLS.  In the following example, you may think that the realtor photos are pretty good . . until you see the professional ones.  A house even may be staged -- but it won't look fabulous unless the photos are top notch! 

Tim Downin is in the Willamette Valley - Oregon area and does fantastic work!  I give Tim an A on his work in this comparison and the realtor a B.  If you really want to attract buyers, do you really want to present "B' grade work to 85% of buyers? 

Original content by Tim Downin

I recently photographed a property that I thought was really nice, personally, and I thought that I'd share a comparison.  I'd like to use this as an opportunity to show the contrast between a trained eye and an untrained eye when photographing a property.  Now this is not to say that I think the realtor's images are "bad," quite the contrary actually, however, there are differences in my edited versions that simply aren't evident in the first pictures that were taken.  For display purposes, the first image is the one the realtor took, and the second is my version, after editing.  Opinions are welcome.  :)

www.miraculousmemories.org real estate photography

www.miraculousmemories.org real estate photography

www.miraculousmemories.org real estate photography

www.miraculousmemories.org real estate photography

www.miraculousmemories.org real estate photography

www.miraculousmemories.org real estate photography

www.miraculousmemories.org real estate photography

www.miraculousmemories.org real estate photography

www.miraculousmemories.org real estate photography

www.miraculousmemories.org real estate photography

www.miraculousmemories.org real estate photography

www.miraculousmemories.org real estate photography

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Tim Downin
Miraculous Memories Photography - Lebanon, OR

Thank you Margaret, you're awesome!  8}

Feb 03, 2009 10:19 AM
Doris Barber
Doris Barber - Business Support Specialist - Gaithersburg, MD
Business Support Specialist

Clearly a difference between the first and second versions. Good work :-)

Feb 03, 2009 10:21 AM
Andrew Mayon
Triad Real Estate Photography - Greensboro, NC

As a Stager, it would be an asset if you align yourself with a professional photographer and include the photographs as part of your services.  Make your price higher, but you are delivering TWO very valuable services to the client (and/or agent).  Remember, no matter how good your staging is, if the photos are poor, your efforts will be in vain.

I have begun aligning myself with Chrissie Sutherland of Ready Set Stage and we have one project under our belt with 2 more just around the corner.  Here is an example of our collaborative efforts:

http://activerain.com/blogsview/883465/The-POWER-of-Home-Staging-Professional-Photography

I plan on aligning myself with other Home Stagers as well, it just makes sense, I need their work as much as they need mine.  It makes for a great symbiotic relationship.

Feb 03, 2009 12:38 PM
Leslie Stewart
Oregon Licensed Broker with Berkshire Hathaway HomeServices Real Estate Professionals - Stayton, OR
Realtor, ABR, CRS, Oregon Licensed Broker

Great before and after's and what a testimony to doing a little bit of prep work.

Feb 03, 2009 01:47 PM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

YOu can do my photos any day....great point and great post...thanks for sharing!

Feb 04, 2009 01:37 AM
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

If people were not convinced about the importance of well taken and staged photography, they should be after viewing your excellent before and after photos.  When I take photographs of a home, I plan on being at the home for a long time moving things and removing things from the shot.  Then there is the light which is huge in making sure you can actually see the room and it captures the true colors and essence of the room.  Appreciate your post, it is great!

Feb 04, 2009 02:21 AM
Peg Prather
Vancouver, WA
Vancouver, WA

You are right Margaret, I give the photographer an "A"! In the first exterior photo, the focus is on the tree which seems oversize. In the next shot, the house is the focus. And, it is IN focus!

Feb 04, 2009 06:17 AM
Tony and Libby Kelly
Keller Williams Realty Portland Premiere - Lake Oswego, OR
CRS, ABR, ePro, SRES, CLHMS, CDPE

So true.  And those are excellent examples!

Feb 04, 2009 10:45 AM
Bruce & Mary Smith
Savannah Lakes Homes - McCormick, SC
REALTORS, Savannah Lakes Village McCormick SC

Your photos do make a difference.  I'm curious about bedrooms - the photo is almost always of the bed.  Those are the most difficult photos as far as I am concerned.

Feb 07, 2009 02:31 PM
Margaret Oscilia
Creative Concepts-Home Staging and Contracting, Salem Oregon - Salem, OR
Home Stager, Salem Oregon

Bedrooms -- yes they can be really difficult because of the limited space.  Again - a wide angle lens really can make a difference.  People want to know how their bed will look - so I think it's normal to shoot the bedroom facing the bed.  In most normal floorplans this would be from the doorway.  If it's a large room with space that doesn't show from this angle, I'll make sure I have two shots to show off a spacious room!

Feb 08, 2009 10:18 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

What an amazing difference in the little blue bedroom.  It looks twice as big in the professional shot.

Feb 08, 2009 11:11 AM
Tim Downin
Miraculous Memories Photography - Lebanon, OR

Bruce & Mary,

For this particular property there were actually a couple of different angles that were shot for a couple of the bedrooms, but for the purposes of the comparison, I tried to only include images that were from roughly the same perspective or of the same subject (i.e. the front side of the house) if I didn't have a shot from the same perspective.  I think that Margaret is correct though, often times you see the bed because it gives people a frame of reference so they can get an idea of how large a bed will hold.  This was a large consideration for me, personally, because I have a rather large canopy bed, and any home we purchased had to be able to accomodate our bed in the master bedroom.  Having images that give an idea of how large the bedrooms are (ceiling height included) were very helpful to us, so showing the ceiling height in pictures, in relation to the rest of the room, can be very beneficial.

Sharon,

You're correct in noticing that the original picture of the bedroom made it look smaller, however I will hasten to add that the view you see in the second image does in fact reflect more accurately what you see when you stand in the doorway to the room.

I'd like to also note that there were more bedrooms and features in this property that are not shown here.  In my comparison I only included images that were similar to what were actually used.  I'm reiterating this again, not to harp on the person who listed the property, but to say that for what the MLS is utilized for (to give a good first impression of the listed property) I truly believe that less is NOT more in most cases when it comes to the use of pictures.  I keep hearing about the amount of realtors who are leaving the field right now because the market is "so bad," yet I keep seeing listings that I truly feel shouldn't be a hard sell, but (in my opinion) simply aren't being presented in the best possible light to get them seen in the first place.  I don't mean to sound like a nag, and I by no means think that better listing pictures are going to sell the property for you (a well thought out, wholisitic marketting approach including targeted marketting, top notch staging and pictures, coupled with a positive attitude can put you miles ahead of the rest of what's out there) but it can be very frustrating to listen to the negativity, all the while knowing there are still things that can be done to move things in a more positive direction.

Feb 09, 2009 04:41 AM
Mindy & Jay Robbins
Robbins Real Estate - Dallas, TX
Expect Excellence from Robbins Real Estate

Great example of putting some additional effort into your photography and it will pay!  Your homes will sell faster and for more money!  Mindy

Feb 09, 2009 01:50 PM