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I've Figured It Out: Real Estate Is Like Being Married

By
Services for Real Estate Pros with Marketing 4 Realtors

wedding ringsWhen I initially started working as a Virtual Assistant for the real estate industry, things were awesome!  I had clients galore - so many that I could be extremely selective in who I chose to work with.  Agents were coming from all over the world, wanting to partner with a VA.  It was absolutely awesome, I tell ya!  Of course, between 2001 and 2006, things were going very well for folks in real estate.  Then, the market turned.

wedding vows Properties stopped selling as quickly, agents had to start doing a good deal of work to get listings, find buyers, and get their listings sold.  Which is when things started crumbling for me, too.  Wallets started getting tighter and tighter.  Credit cards were not so easily handed out.  And agents stopped spending money on anything that wasn't a direct source of return investment.  Which meant that many agents stopped using the services of a VA or seriously cut back their hours.  That hurt.

Toward the end of 2007, I started hearing about some of my past clients leaving real estate altogether, looking for jobs outside of the real estate industry so that they could "make ends meet."  At the time, I felt just awful for them.  I mean, how bad must it be that you would completely quit and look for an entirely different line of work?  Then it hit me...

I realize now that the real estate industry is just like being married.  In the beginning, things are just wonderful!  You're all luvey-duvey, holding hands, smiling in rapture at each other whenever you're in the same room.  Then you start hitting those rough patches.  And what is the first thing couples do when things get rough these days? Leave.  "I quit!"  Basically, they are saying that they don't have to deal with whatever the situation is - it's too hard, I'm out of here! How similar with real estate.  Agents decided that it was too difficult now to get and/or maintain business so "I'm out of here!"

Is that you?  Or are you old skool?  Old skool is "I'm married now, for better or for worse, for richer or for poorer." There is no out.  There is only make it work. That's the attitude we all need to have.  Not just real estate agents but mortgage lenders, inspectors, Virtual Assistants - all of us.

There is no out.  Make it work!

(photo from www.maineiac.com)

~Renae - Market 4 Real!_________________________________________________________________________________________________

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Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I believe in giving something your all and trying make things work!  However, having been a volunteer marital mediator for over 20 years -- there are times when it is healthy to get out -- and times when it is harmful to stay in!  So, one must make an evaluation for themselves as to what is the best and healthiest outcome.  Many in real estate have another bread winner and can ride things out better than those that are going it on their own -- and perhaps with kids to take care of as well! 

Feb 20, 2009 02:11 AM
Emily Lowe
RE/MAX Homes and Estates, Lipman Group - Nashville, TN
Nashville TN Realtor

Interesting analogy - and although I chose not to soldier on in my marriage, I WILL in real estate!!!  :)

Feb 20, 2009 02:31 AM
Marian Goetzinger
Pine Knoll Shores Realty 252-422-9000 - Pine Knoll Shores, NC
Crystal Coast Real Estate NC

You said it Ranae,  If my husband left me everytime I was hard to deal with, I'd be mighty lonely about now.  We really love each other and we're staying together through richer, poorer, sickness and health until death do us part.  I love my job.  It's really tough these days, but I'm sticking with it.  The good far outweighs the bad.

Feb 20, 2009 03:01 AM
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

Survival of the fittest, yes, Chris, but some of the migration has been due to sheer unwillingness to do whatever it takes to make it work.

There is, after all, always a way to make it work, isn't there, Sheldon?  I mean, change your business model, change your target market - do something!

That's the perfect attitude, Scott.  That's the attitude of success!

In spite of the trials and rough patches, it really can be rewarding and worth it, can't it Rebecca?

Oh Kelsey, getting a "real job" means you won't have the fun of figuring out how to make it work!  Who wants easy??

Pat, you're hilarious!  I love that, work the hours I choose - any 80 of them!  I also do not have a college degree but I'm sure not hurting right now because of it!  That's the power of being your own boss... Determining your own criteria for who would make a good fit for this position.  Oh, yeah - ME!

You're in a perfect position then, Danielle.  No unlearning.  No regrouping.  Just do what you do!

~Renae

Feb 20, 2009 03:51 AM
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

And that's the goal, Kelly. It's like aerobic conditioning training. If you work your legs and stomach really hard on core strength for a few days, when you go back to doing the regular aerobics or even step aerobics, you'll have a much easier time of it because your legs and stomach can endure more.  Easy-peasy!  So once the market shapes up (as we know it eventually will), it will be smooth sailing for you!

But that's the problem, David.  The "let's try it and see" attitude.  Too many couples think marriage is easy and jump in wanting to be grown-ups only to find out that the water really is hot in here.  Similarly, too many people thought "being a real estate agent is easy" and jumped in without testing the waters first (gathering information) and have since decided that it, in fact, isn't quite so easy.  So they're bailing.  Yes, some people just aren't made for each other just as some people really aren't a good fit in a specific job or field.  But don't you think it takes more than 6 months to figure that out?  Or a year?

Even though lately it's been poorer, Zilkia, we know things are going to turn around, don't we?

Russ, as a divorcee myself, I completely agree.  My point is that our society condones and even promotes giving up - in marriage, in our career choices - as the "easy out."  I say that it shouldn't be that way.  Stick with something until you are absolutely sure it isn't going to work.

You've got the right idea, Sandra.  I don't want a job where I can't choose when I work my 80+ hours, as Pat said! hahahaha

Jorge, I never write for featured posts.  I just write.  So, although I don't rightly know exactly why my posts get featured, here is a link to a blog where TLW talks specifically about featured posts.  I hope it helps!

~Renae

Feb 20, 2009 04:04 AM
Lisa Udy
Platinum Real Estate Group - Logan, UT
Logan Utah Realtor

Hi Renae,

This is so true. I am old skool, and in for the long haul. I love RE. Great post!

Feb 20, 2009 05:15 AM
Sandy McAlpine
RE/MAX EXECUTIVE - Cornelius, NC
Search Lake Norman Homes For Sale - Lake Norman NC

I haven't thrown in the towel yet! still trying to make it work. It's a harder and harder job with no love in return almost every day, but I'm committed!

Feb 20, 2009 09:47 AM
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

Ha!  You up or down depending on the day...right!

 

Patricia Aulson   Portsmouth NH Real Estate

Feb 20, 2009 10:26 AM
Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Hi Renae~  Like the saying goes "When the going gets tough, the tough get going."  Real Estate nor marriage or life itself is rarely easy, it is something you have to be committed to or else it just won't work. 

Feb 20, 2009 10:38 AM
J. Philip Faranda
Howard Hanna Rand Realty - Yorktown Heights, NY
Associate Broker / Office Manager

The Yankees told me they already have a shortstop, so I guess I'm not going anywhere.

Feb 20, 2009 01:44 PM
Cindy Crutcher
Lawrenceburg KY Foreclosures & Government Owned Properties - Lawrenceburg, KY
Real Estate Broker - Exit Realty Crutcher Lawrenceburg KY

Awesome post!  It is to easy to quit in this life.  We have to keep on keeping on.  Thanks for sharing the analogy.

Feb 20, 2009 02:16 PM
Simon Mills
Mills Realty - Toluca Lake, CA

There is always business out there you just have to look a lot harder these days to find it.  Retooling your business model is the key to staying successful.

Feb 20, 2009 02:44 PM
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

A divorce attorney will tell you that divorce isn't even an easy way out, Amy.  Commitment is exactly what it's all about!

Jennifer, you've got the right attitude!

You're right, Kathleen.  Right now we're in the poorer part of it all but it's coming around, isn't it?

Well Julie, I'm not sure if age has anything to do with it! Sometimes I feel like I need to be committed and I've only been here ljkjrjeo years! hahahaha

Wow, Susanne! 20 years!  I'm shooting for that goal myself!

TLW, I see your head but I think you lost your hat!

You're absolutely right Audrey.  As Amy said, it is all about commitment.

Um, not sure Gary.  I'm drawing a blank on that one.  Why DO you think Prison??

~Renae

Feb 23, 2009 12:12 AM
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

Sheryl, that's it exactly! If you don't put forth the effort neeed to succeed, you won't succeed.  It's as simple as that.

We're at that phase where we have to get past the past, right Esko? Get over it and move on!

Eileen, don't you think that lots of people say "for better or worse" until it actually gets worse? And then they bail.  Glad you like the cartoon!

I don't agree, Leah.  Every one of us who are in it for the long haul have to put forth the same amount of effort that anyone else will or risk not coming through this at the end.  I wonder why you think you have to work harder than others??  Because you're new to real estate?

And those who don't get it won't last, Jessica. You came in at a great time. You've been taught how to make it work when things aren't easy. So when the market turns around, it'll be cake and ice cream for you!

Truer words have never been spoken, Roland! "You get out of this business what you put into it!"

It's nice to hear from a realtor who is going through it from the other end of my situation, Dean. Thanks for admitting that you've had to cut back on your VA's services. Sometimes, I've felt that it was just me and I was starting to get a little paranoid! LOL  I'm definitely sticking around!

Thanks for stopping by, Lisa Marie!

~Renae

Feb 25, 2009 04:31 AM
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

There's nothing wrong with old school, Randy! Being in it for the long haul is the best way to be in it!

Robin, I completely get what you're saying. If things are difficult for those who have alternate sources of income (i.e. a spouse's income), it must be extremely stressful for those agents who are the primary breadwinner.  This is definitely the time to re-evaluate your niche and target market, how you do business, and business expenses so that you can hang in until things turn around.

Barbara, lots of agents use the services of a Virtual Assistant without having a lot of money available.  You should check out Sheldon Neal's post about using a Virtual Assistant.  Thanks for visiting and glad you liked my analogy!

I know how you feel, Olena!  I often find myself trying to figure out if my husband really needs me right now or if I have a few more minutes to spend with my other love.

Glad I could give you a bit of a laugh, Randall!

Hope it gave you a new perspective, Paul.

For better, for bling!  That's too funny, Sally & David!

~Renae

Feb 27, 2009 02:12 AM
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

It seems that the winds are shifting now, doesn't it Caren? Facing changes and adapting are the only way to stay in business regardless of the market.

Thanks for commenting, Debra! Glad you agree!

Tina, you're absolutely welcome!

I don't know about everyone else, Bruce & Mary, but I know I definitely spend much more time on my marriage than I do on my business! Family first!

Hmmm, I don't know so much about the bliss part but wedded for sure, Mark! hahahahah  Seriously, you've absolutely got it right! The past rough times in my marriage are definitely something to laugh about and soon they will be in real estate as well.

hahahahhaha  You're hilarious, Dee!  That's a whole different post though, isn't it?? Have I given you a new post topic??

~Renae

Mar 04, 2009 08:30 AM
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

I understand exactly what you're saying, Joan. Everyone needs to figure out for themsmselves if staying is the right thing for them. What I'm referring to are the agents who bail or talk about bailing when there is a little more work to be done to find prospects and to get listings sold.  The ones who don't want to even try...

There comes a point in some marriages where you need to go separate ways. I firmly believe that Emily. But as in a marriage, your career in real estate needs to get all you can give before deciding it isn't going to work out.

I'm with you Marian! My husband should have packed up loooooong ago if it were just about bailing when things got tough. But here we still are!

You and me both, Lisa! (In it for the long haul, that is! Oh, but I do love my real estate career!)

Sounds a lot like being a mother than a wife, doesn't it Sandy? You've given me yet another topic to write about.

Exactly, Patricia! On any given day, I'm either madly in love or ready to hit him over the head with a brick. Regardless, I'm still here.

I totally agree, Vickie. Another good one is "nothing good is ever easy."

Oh darn, Phillip!  And I thought this was your year to shine!  Well, I guess you'll just have to shine as an outstanding agent!

You're right, Cindy.  It is just tooooo easy to quit. But so much more rewarding to stick it out!

Simon, I think the problem is that most people don't want to look harder.  Everyone wants the easy road, right?

~Renae

Mar 04, 2009 11:16 AM
Mark Artesani
Keller Williams Realty - Fountain Valley, CA
Huntington & Newport Beach, Fountain Valley Homes

I do I DO I do Yes I am in it to stay.

 

 

Mar 04, 2009 03:51 PM
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

Hey Mark! You sound a little motivated!  Tell me how you really feel!

~Renae

Mar 05, 2009 03:59 AM
Laura Gray
RE/MAX Realty Group - Gaithersburg, MD

Every once in awhile you have to renew your vows to keep the marriage on track. Seems to be in RE you must do the same. alling in quits is just easier in this instant gratification world we live in. Not for me , til death baby

Apr 12, 2009 12:46 AM