Normally, I try to break up my listing appointments into two meetings. The first meeting is to just meet the potential clients and build repport, walk through the house, see for myself the condition and ammenities, and take notes. On the second appointment, I present my listing presentation, my marketing plan, and the comparative market analysis of the property. This week, I did it a little differently. I had gotten particulars from the seller over the phone, so I ran comps before the appointment. During the appointment, I met the sellers, walked the house, took notes, and took some pictures for the virtual tour (I put it together on www.realestateshows.com and emailed it to them the following day). I did go over pricing on this visit, and presented the comparables to them. I told them what I thought we could realtistically get for the home in this market. I told them on the following visit, I would go over with them my marketig plan for the home; they already knew about the virual tour... They had interviewed another Realtor; I was the second, and they had an appointment with a third. Here's where I think I messed up - I should have had my marketing plan already together for them to see that evening. I could have had the presentation put together in a half-hour, but I usually reserve that until the second meeting. What does everyone think? Do you have everything ready to present (including comparables) on the first visit, or do you present it over two visits, too. My thought always was, how can I correctly price a home if I have never seen the inside of it... Maybe what I should do is on the first meeting, present my entire marketing plan, and on the second visit, present the comps and price the home. What do you all think? I would appreciate your input.
Have a great Mother's Day tomorrow. I am going down to Perryville to spend the day with my Mom and Dad. Haven't seen them in about a month, so it's time I make a visit...
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