OK I am not attending the Academy Awards or the Emmys nor have I been nominated for any awards (why is that by the way...) but I am attending the John Caples International Awards this Thursday evening. This is a big event in the direct marketing community and this year I was invited to attend (OK you can buy a ticket too but invitations are more fun.)
My friends at Alloy Marketing (my hosts) are the sponsors of the first annual Student Campaign of the Year. This evening should be full of excitement since none of the finalist campaigns, companies or individuals knows the winners in any category.
In addition to some great networking opportunities we will hopefully get to see a lot of great marketing creativity and interesting campaigns.
See you on the Red Capet.
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