When you are preparing for an Open House, what do you do?
Do you put an advertisement in the newspaper?
Do you advertise on your MLS?
Do you send out a mailer to clients or a farm?
Do you knock on doors in the neighborhood?
Do you put up directional signs only?
Do you advertise on Craigslist? ... Trulia, Zillow, Active Rain, etc. etc. etc...
What's your process for preparing for an Open House? How much leg work do you do ahead of time to prepare for the open house? How much time do you spend calling, mailing, walking, etc? Do you do anything special at all, or just throw an ad up on Craigslist and then go from there? I want to know what kind of results you get from each of the forms of advertising.
Of course, we realize that life is always hit and miss, and the biggest advertising campaign can result in nothing, and sometimes a walk in neighbor can result in a full price offer. But let's play the numbers game.
How did you advertise, what results did you get? Have you played with variations on adversiting and received different results?
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