Where in Eugene,
Creating fresh and engaging content is always an issue in social media. It takes time to research and write interesting stories and add eye-catching graphics or photos.
Then, after investing your time and creative energies, you're often left with absolute silence from your audience. The analytics are sometimes the only way you can tell that people are reading your posts and actually listening to what you say.
I'm a featured contributor on the Eugene Oregon Facebook page, a fast-growing group with over 2,900 members. In order to keep members returning to the page and encourage new members to join, I'm tasked with providing meaningful content on a regular basis.
I've found one way to do this that takes little time, but generates many reader comments and interaction. I post a picture I've taken of a highly visible object and ask the readers to tell me where the picture was taken.
It's important to pick something that many readers might have seen or be curious about. The posted picture clearly shows the item, but doesn't give a lot of external clues to give the location away.
I'll add a comment with some clues. In this case, I might say that this memorial at a busy intersection in southwest Eugene commemorates a pedestrian who was killed recently when crossing the street.
On the following day, I'll post a picture that shows the object in context with a more detailed explanation of the item and its history. If available, a link with more information will be included so that the readers can learn more if they're interested.
"Where was this picture taken?" has become a popular feature on this Facebook page. People start looking at their city in a new light and discover places that they were previously unaware of.
As you're out and about in your own city or town, bring your camera and take pictures of well-known objects and places to try this idea in your own localism social media pages. It's a great way to rediscover your hometown while sharing your local knowledge with others.