photography: Creating Emotion
- 01/14/14 01:25 AM
As a Real Estate Photographer I feel my job is to spark interest in the home I photograph and entice the viewer to see the home in person. In the past people may have gone with the approach of wanting to show everything and provide pictures of every single room regardless of its value. A possible issue with this might be not having to chance to explain the details or oddities of the house while the viewer sees them the first time. We all know the saying "a picture is worth a thousand words" we also know buying a … (0 comments)
photography: Make a Statement with Twilight Photos
- 09/20/12 10:03 AM
The leaves will soon be dropping and unfortunately bare trees and brown grass don't always make for a nice front photograph of a listing. Why not try something that will draw attention like a twilight photograph! It's also a sure way to impress your clients and show them you are actively markeing their home by updating the front photgraph.
If you aren't hiring a professional and want to try it on your own, there are a few requirements for success. The first is the ability to take your camera off "auto" mode. Some point and shoot cameras have a … (4 comments)
photography: Are Your Listing Photographs "Good Enough"...take the quiz
- 07/09/12 10:40 PM
One of the biggest objections I hear when offering my services to agents is that they say they feel their photos are "good enough". I believe there are some basic technical criteria every agent and professional photographer should be achieving to provide the best possible photographs to the homeowner. Below are what I feel is needed to make a listing stand out visually. After all, most first impressions of the home come from an online search. The photographs should draw the potential buyer to want to see the property in person yet still be a realistic presentation.
1. Are your … (3 comments)
photography: The Beauty of Photographing in RAW and Photoshop
- 03/13/12 08:55 PM
We have all had "those" kind of days, the dog was sick all night, equipment breaking right when you need it, check engine light comes on in the car...this was the start to my day. I'll admit I was a bit off, but with a quick(but expensive) trip to the camera store the day was saved, or so I thought. A few days later I hear from the Agent the Homeowner thought a few of the photographs appeared too wide and too bright. Do I need to re-shoot? No, not when I have shot in RAW and have Photoshop. What is … (1 comments)
photography: The Tundra Has Melted...
- 03/19/10 11:24 PM
now is the time to update those exterior photographs. A front shot of your listing covered in snow looks a little silly about now(at least in Northeast Ohio). What a great way to show your client you are still actively marketing their property by sending your photographer out for a mini photo shoot of the exterior. I spent about 2 hours driving around the other day doing just that. I was able to update 7 of my clients' listings. This is usually included in my packages for homes over 4,000SF but this year it was such a beautiful day I did … (10 comments)
photography: Add Interest by Adding Detail
- 03/01/10 08:58 PM
I arrived at a home yesterday and instantly thought, "Ooh this is the perfect house for some detail shots". Photos don't just tell a story, they can evoke a feeling. While I use a wide angle lens for normal pictures of each room, at the end of the session I'll switch lens, in this case to a 50mm, put away the flashes, light stands and tripod, and look for some drama. Here's a comparison, see what feelings the detail shot evokes in you...
One more example. I wasn't happy with this dinning room angle but I … (11 comments)
photography: Photographs - The Bigger the Better
- 02/02/10 08:59 PM
I recently photographed a home for a client and was surprised to see she no longer had her Enhancements status on Realtor.com so the virtual tour I made for her was only going to be seen on the MLS. The horror, my beautiful photographs would only be seen in the wretched MLS size, and only 4 of them at that. When she explained what the added cost was, I completely understood and then remembered the tour building site I use only charges $10 more to link to Realtor.com even if the agent does not have the required status. I know listings … (5 comments)
I've see lots of agents say they take their own pictures and they are "just fine" or "good enough". I realize that great photography will not sell a home, but it will spark more interest. Also, showing potential clients the power of professional photography when laying out your marketing plan for their home, stresses your commitment to success. I know another concern for hiring a photographer is cost but you may be surprised how affordable it can be. For example, my rates start at $75 and I can … (7 comments)
photography: Home Sellers Can See the Difference
- 10/07/09 10:31 PM
I received a phone call yesterday from a home owner asking about photography. She wanted to know if I only took pictures for Agents or if I would also work for a home owner. I told her I would take pictures for anyone. To my surprise she explained that she had an Agent but was unhappy with the photographs the Agent took of her home. I explained that I usually work for agents since good photographs of the property are really part of the marketing of the home. The home owner went on to explain that the agent did very basic … (10 comments)
photography: Sometimes there is hope for a poorly furnished room
- 03/30/09 12:07 AM
Recently I was photographing a new listing that was sparsely furnished. In all fairness the property was being rented by resident doctors. The agent wasn't sure if I should even bother with photographing the bedrooms on the second level. I said, "Lets take a look" and to my surprise, this is what I found...
Hmmmmm, what to do? I thought I had to take photos of at least 2 of the 4 bedrooms, but mats on the floors for beds just wasn't going to work... Here's what I came up with.
I searched through my files for some simple … (7 comments)
photography: Share your favorite RE Photo
- 02/04/09 08:08 AM
I love when a photo creates a mood. Here's my current favorite real estate photo, I find I'm always using it on marketing materials and love the feeling of sophistication and tranquility it leaves me with... Share yours... … (17 comments)
photography: You've Been Published!
- 01/03/09 09:46 AM
I came across this site when I was looking to print up some new portfolio books. MyPublisher.com They are offering a special, get a free book when you buy at least one(until January 19th). This is a great way to show potential clients that you are serious the photography of their listing. If you're doing the photos yourself or have used a professional it will show your attention to detail in your marketing efforts. Stagers could also benefit from a book like this. What a great way to present your work. Or use it to create that album you've been promising … (2 comments)
photography: Seasons Change and So Should Your Photos
- 12/12/08 08:29 PM
In my little part of the world we are fortunate enough to have 4 beautiful seasons. With a fluffy white dusting of snow this morning, you know, the kind that twinkles in the moon or sunlight I thought, what a great opportunity to re-shoot some seasonal exteriors of homes. Images that are updated with the current season can really stand out. The other shots should still be kept as a reference. This is also a great way to impress your clients and let them know you are still actively marketing their property. Even better for you, it's free(if you're doing it … (14 comments)
photography: Who takes your pictures?
- 12/05/08 08:43 PM
I have been shooting real estate for about three years but in the past year have started to take it much more seriously. I have been educating myself and fine tuning my craft. What I don't understand is why more real estate agents are not taking the photography of their listings more serious in today's market. We all know most people start their search on the web, making the first impression a postage stamp size picture so shouldn't every pixel count? I understand your marketing dollars are being stretched like never before but don't clear, bright, accurate photos of your listing … (31 comments)
As a Real Estate Photographer I feel my job is to spark interest in the home I photograph and entice the viewer to see the home in person. 
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