real estate marketing: The 3 Real Estate Landing Pages Every Agent Needs - 05/11/16 03:17 AM
You may think your agent website is optimized for lead generation.  But, most likely, it's missing some key elements.   A quick fix for this issue is to setup a few real estate squeeze pages (aka landing pages).
Once you set up the pages, you can link them to your core site.  The benefit to doing this is you'll see a jump in converting website visitors into leads.
What is a "real estate squeeze page"?   It's a one page website with one single objective: To convert online interest into a new lead.  The pages should promote one clear message while offering … (5 comments)

real estate marketing: Adwerx Review: Does It Work For Agents? - 11/20/15 09:54 AM
Looking to build your brand in your local market?
Adwerx says they can help you do it. Launched in 2014, Adwerx provides agents with an inexpensive platform to use "remarketing ads" to boost brand awareness.   
 
Feedback From Agents
Reviews and feedback I have seen from Agents is mixed.  I have talked with a number of agents about the service.  My first question is always "where are you sending the traffic?".
Why is that important? 
Because too many agents are using the platform to send traffic to the home page of their website.  This is a HUGE mistake.  In this article you'll find the easy fix … (26 comments)

real estate marketing: Home Value Landing Pages: How They Produce Seller Leads - 08/17/15 02:58 PM
Want More Listings? Get Them Here.
 
Just one new listing can propel your business to new heights.  It can showcase your skills as an agent. Market your brand to a wider audience. Place your face in front of more buyers and sellers. Bring new clients and referrals.  And....of course....produce more income.  This is why it's important for any agent to consider and explore any marketing method that provides new listings.  The "HOME VALUE LANDING PAGE" is an effective tool for generating your own seller leads.  More and more agents are using this type of lead-generating page to develop new relationships with homeowners and land new listings. Example: The Home … (6 comments)

real estate marketing: Direct Mail Example From Top Los Angeles Realtor - 06/29/15 11:04 AM
Direct mail can be an excellent marketing method for agents. 
 
Here is a list of 4 bullet points to follow when crafting a direct mail campaign:
 
> Target a specific niche and target a specific audience> Make an impact with images & large headline or question> Simple & concise – One simple message and one clear offer> Have A clear "CALL TO ACTION" with an "OFFER"
 
The last point may be the most important.  A direct mailer (or any marketing) that fails with this last point can drastically reduce the effectiveness of the campaign.
 
Example of weak call-to-action?
Nothing but a "CALL ME" message on the mailer.
 
Example … (38 comments)

real estate marketing: Realtor Marketing: Using Content For More Leads - 06/17/15 07:13 AM
One of the best moves you can make to boost your lead generation is to utilize content to produce new leads. 
Realtors have information buyers and sellers need. If you package this information the right way it's quite easy to setup an automated system to produce more leads.
Check out this detailed infographic to help you understand this simple marketing method.
 
 
 
 
After checking out this infographic, are you asking "What is a "Squeeze Page"?  
Some call them landing pages or lead pages.  I call them squeeze pages. They are single page websites with one purpose. The purpose is to generate leads for a business.
Proper squeeze page … (2 comments)

real estate marketing: FREE Real Estate Website Review From Leading Expert - 04/21/15 04:46 AM
Here is an online marketing fact every Realtor, Agent, & Broker should know:
 
 
Over 90%!  Yes...90%....you read that correctly.
You work hard to build your brand and send traffic to your website but you are losing over 9 out of 10 visitors forever!
How about an easy fix this problem?
Here is a FREE SERVICE that will review your real estate website and present an easy-to-follow blueprint to make some corrections to reduce all of these lost opportunities.
Go Here To See It: http://postAprop.com/website-review.html
 
What Do You Get?
Online marketing expert reviews your site Checks on basic lead generating tools Offers easy-to-follow blueprint to fix it What … (1 comments)

real estate marketing: How To Find The Right Agent: A Squeeze Page For Leads - 04/13/15 03:23 AM
Quick Marketing Lesson: The Real Estate Squeeze Page
Squeeze pages are one page websites designed to generate leads.  postAprop.com has "real estate specific" squeeze pages that are 100% complete.  What this means is all of the graphics, content, video, and reports are in place already.  It also comes with hosting and email marketing built in.
The results? You can INSTANTLY setup a page like the image below in one click:
 
 
This page is setup to generate leads from buyers and sellers looking for an agent. It has an excellent "Explainer Video" in place, graphics, and report. In other words, nothing needs to be done … (2 comments)

real estate marketing: Real Estate Squeeze Pages: Cost Effective Lead Generation - 04/09/15 05:14 AM
"COST-EFFECTIVE LEAD GENERATION"?
Isn't this one of the most important aspects of running a successful real estate business?
Any Realtor who can get a good grasp on generating a steady flow of leads AND knows how to do it at a reasonable cost has a competitive advantage over those who struggle with these important tasks.
THE SQUEEZE PAGE - Your competitive advantage
One of the best ways to generate leads (at a fantastic cost) is through the use of buyer & seller "REAL ESTATE SQUEEZE PAGES".
Let's define the term "squeeze page"
 
What is a real estate squeeze page?
Well...a squeeze page is a one page website with only … (4 comments)

 


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