real estate technology: 2011 – The Year to Rethink, Reorganize and Relaunch in Real Estate
- 12/29/10 02:37 AM
Real estate agents that rely on their brokers and old marketing strategies are in jeopardy of losing valuable ground to new agents that are following emerging technological advances in the industry. This is due to either ignorance, lack of motivation or a foolish consistency in marketing habits that used to work. Understanding how to engage home buyers online and keeping reasonable expectations concerning the return for the effort is critical. Product purchase (including real estate) has shifted to the Internet. Agents that are savvy online are the ones that will survive and thrive. Agents that expect business to plop into their … (9 comments)
real estate technology: The Dirty Little Secret that your Real Estate Website Provider doesn't Want you to Know
- 03/30/10 03:30 AM
Hiding behind an advertised search-engine-friendly face is a technology that is "dumb." You don't see the "dumb" until you realize that search engine friendly means little more than having a content management system (CMS) with a user interface that allows you to optimize your site by making changes to content, headings, page titles, meta tags, alt tags, etc., and laboriously create a site architecture with topically themed anchor tags that sculpt page rank.Granted, your site doesn't have to be "smart" but you had better be if you want search engine traffic. Of course, at great expense, you can always have it … (3 comments)
real estate technology: Content is King, So Why Aren't You Using the MLS Database?
- 02/19/10 02:58 AM
Are you using your MLS database content as a strategy to compete for traffic on the Internet? Did you know that your typical IDX display is invisible to the search engines? This is because the listings are housed in an i-frame which the search engines cannot crawl. If they can't crawl the listings, the content cannot be indexed. If it can't be indexed, it cannot be considered as a match for someone's search. For some of you that information might be SEO 101, but for others it may still come as a surprise. So why would any website provider ignore the massive … (7 comments)
real estate technology: Oh, Please, Not Another Real Estate Website Company
- 01/14/10 04:24 AM
Their driving you nuts but what can an individual real estate agent do to compete on the web for precious Internet visibility? Use a real estate technology wrapped around a one of a kind IDX solution that is algorithm smart. In a nutshell we are all about creating a HUGE fishing net that will draw more opportunities to our clients on the internet which is truly the wave of the future in real estate. We are a bottom line company that addresses branding, name recognition and true quality lead generation....not the fancy, custom (and oh, so expensive) electronic brochures you guys … (7 comments)
real estate technology: Link Diversity and Making the Most of ActiveRain
- 12/30/09 04:58 AM
What is link diversity and how does the practice of linkbuilding from authoritative sites help your website or blogsite rank higher in the search engine results? As an ActiveRain member you already know how important and powerful it is to keep active in the blogosphere, but do you know that creating a mosaic of consistency and diversity of inbound links to your website or blogsite is a fundamental part of web success? But this doesn't mean that you can't borrow the authority of sites like ActiveRain many, many times to support your sites. The search engines look for diversity of inbound … (10 comments)
real estate technology: Tales of Adventure, Intrigue and Success at the NAR 2009 San Diego Expo
- 11/19/09 02:36 AM
Going to the NAR Convention in San Diego last weekend was a true eye opener for this blogger. This was the first big convention that I have attended and I can now see what great opportunities are made available by just being present. I was disappointed that my team did not see Brad Anderson to make his list of the "Best of Nar 2009 Expo" but maybe next time we'll catch his eye and can have the opportunity to wow him with our real estate technology and get to know each other personally. We had an overwhelming amount of visitors to … (4 comments)
real estate technology: Search Engines Rank Pages, Not Sites
- 10/01/09 04:37 AM
This is an important distinction to remember as so many people get obsessed about ranking first on the Index (home) page for the most competitive high traffic generic keyword. Because people increasingly search the web by using very specific keyword phrases and not just competitive, generic terms like "Phoenix Homes for Sale," your home page is not the central entry point into your website. If you check your web logs, you will undoubtedly learn that your customers are finding your site on a page other than your home page. You might think of it as having many doorways for visibility instead … (11 comments)
real estate technology: The Skinny on Making Links Count the Most
- 09/29/09 03:24 AM
I've noticed that a lot of people on ActiveRain use "linking text" in their blogs to empower their links to the full potential, but I've noticed quite a few that don't. Well here's how to use "linking text" and why you should do it. When writing a blog for your real estate website, don't just put your web address as the link to your site. Bad Example Carlsbad Oceanfront Homes Capture the Southern California Lifestyle Oceanfront homes in Carlsbad embody the legendary surf-and-sun lifestyle of Southern California. Wide stretches of public beach, sport fishing, water sports of all kinds and more … (11 comments)
real estate technology: Social Media and Internet Visibility for the Real Estate Market
- 09/03/09 03:54 AM
If you are not taking the intense impact that the Internet has had on real estate marketing seriously you may find yourself woefully behind the curve and shortly out of a job as a Realtor. There are now an unprecedented number of people making social connections and buying products online than ever before including houses. This number will continue to grow and will cause the death of almost every other form of advertising. Think of how this impacts you as a real estate professional if you don't have a strong Internet presence. The task of winning on the web can be … (4 comments)
DPS is a database driven technology company that focuses on creating search engine visibility for real estate agents. This is a place to learn about SEO, long tail keyword optimization and emerging real estate technologies.
Real estate agents that rely on their brokers and old marketing strategies are in jeopardy of losing valuable ground to new agents that are following emerging technological advances in the industry. This is due to either ignorance, lack of motivation or a foolish consistency in marketing habits that used to work. Understanding how to engage home buyers online and keeping reasonable expectations concerning the return for the effort is critical.
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