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Carlsbad Home Sellers: What You Should Know About Market Statistics

By
Real Estate Agent with eXp Realty of California, Inc. CA DRE #01490977

The number one question you likely have is...How much is my home worth? 

What is my Carlsbad home worth?

That's a powerful number, and it carries tremendous emotional value with it. Joy, if it's what you think it should be, or better; sorrow and anger if it is less. 

Unfortunately in this market the #1 seller question is not always easy to answer, and in more cases than not, the correct answer is not the news you want or hope to hear

My trusty calculatorReal estate is NOT just about statistics and numbers, although they are a key component - loan amount, interest rate, personal financials, and closing costs certainly are numbers driven. But there is a large component of emotion when selling a home, just as there is for the buyers who are purchasing. Making a decision on how much to sell your home for based on emotion rather than the statistics won't work, at least not in a market where low ball offers and requests for concessions are commonplace. 

Needless to say, whether you are a numbers person or not, knowing what YOUR home is really worth is essential, and having the statistics to support that value, or refute what YOU think it's worth, are critical. The price your neighbor got for her home 1 year ago won't cut it. Nor will your own requirement that you need $xxx in order to buy the move-up home you want. 

A knowledgeable REALTOR will provide you with a variety of statistics that will help determine the price your home is likely to sell at. Certainly you don't want to under-price it, but too high a list price is the kiss of death - people won't come to look at it and they certainly won't be making offers. So your agent, or one you are considering hiring, should say "Let me show you what I mean" and share a bunch of data to provide you with a full picture of the local housing market. 

We are all aware of the statistics and trends that get reported in the media, but perhaps you do not realize that, as a source of data about the housing market, the media is woefully inept. Reporting general trends on a county or a region says little or nothing about what is going on in the local market, which is where you should be concerned. But there is a good chance that there are some negative things happening in your market, and you need to know what they are AND how they impact you and your home sale. 

As a seller, here are just a few of the things you should know: 

  • What is selling on the market (price range, price per SF, days on market [current contract and prior, if any], average price, # and amount of price reductions, average sales price/list price ratio) and what is not. The more details the better, in particular with respect to your home's price range. In some communities homes under $300,000 are selling well but pricier homes are not. And if prices are declining you should only look at the last 3 months of sales - appraisers will.
  • What is the competition? (I recommend actually seeing these homes to compare to yours - it might be a real eye opener). And what homes have been listed but rejected by the market (the expireds)?
  • Current inventory, especially in your price range (say $400,000 to $500,000). How many months are inventory is there as compared to the rate of sales? Is there a decent demand for your market segment or not? Is it a buyer's market or not (most areas these days are).
  • Statistics regarding the number of short sales, pre-foreclosures and REOs (bank owned properties), and prices of homes sold, among other information. These homes (if sold) can impact the value of your home, as well as the appraisal done by the buyer whose offer you accept, in a negative way. Plus having a number of them in your immediate area can have negative impact for buyers, even if you home is not on of them, because of concerns about decline, etc. And they expect that all the homes will therefore be priced lower. 

Not only do you need to know the statistics, but you should find out what these statistics mean for you. What direction are the trends heading, and what are the implications? Will it make your home easier to sell or not, and what are the chances of it selling in the short (will it be one of the 10% that sell?). 

A final word - the possibility exists that, depending on your equity and loan balance, and the market value of your home, the BEST decision may be to not sell right now, unless you have no choice due to hardship (job loss, divorce, ARM adjustment) or relocation. 

If you would like more customized information about the Carlsbad real estate market and your home in particular, or other communities nearby, or want to learn more about the things you need to know about your home's value, please feel free to get in touch with me. You can read the recent Carlsbad market report, with a link to prior reports, for more information. 

Other sample recent market reports:

Cardiff Real Estate February 2009 Market Report   

Solana Beach Real Estate - Solana Beach Market Report for February 2009 

Encinitas Real Estate - Encinitas Market Report for February 2009

 

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If I can provide more information about Carlsbad and surrounding areas, or the housing market in general, or otherwise assist you in your homes search, please contact me by phone or text at (760) 840-1360 or email me at JDowler@remax.net.

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All content copyright © 2009 Jeff Dowler Carlsbad Homes and Real Estate Tidbits

Posted by

Jeff Dowler, CRS
Certified Residential Specialist / Realtor®


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William Johnson
Retired - La Jolla, CA
Retired

H Jeff, Not t even mention that even if y should be lucky enough to get what you think it's worth, the appraiser will turn it down and "No Sale". This is a tough one in today's market.

Apr 09, 2009 04:36 PM
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker Associate ,CRS,GRI,SRES, Brea,CA, Orange Co

Hi Jeff,

Great infor for anyone. As for "Nor will your own requirement that you need $xxx in order to buy the move-up home you want."  This has never worked, irrespective of the market.

Apr 09, 2009 04:43 PM
Terry & Bonnie Westbrook
Westbrook Realty Broker-Owner - Grand Rapids, MI
Westbrook Realty - Grand Rapids Forest Hills MI Re

Great info. Sellers need to trust that our goals are the same sell your home. We need to work together to create a plan of how we are going to sell the home and meet the sellers needs.

Apr 09, 2009 11:35 PM
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Analyzing the market and good pricing skills are one of the essential skills of a Realtor. How many agents have not mastered this - A LOT!! When you get the price accuarate your job becomes a lot more stress free.

Apr 09, 2009 11:52 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Agreed....actually SEEING the house that is priced - higher/lower and doing a comparison as opposed to imagination...(seller ALWAYS has a better this, bigger that) is great...we sometimes do mini tours of those that seem most appropriate...it's an eye opener !

Apr 10, 2009 12:44 AM
Anja Kerstens, 669.270.8034
Compass - Morgan Hill, CA
GRI, NHCB, CDPE, CHS. Silicon Valley Homes

Jeff,

Excellent article.  I read on an other post that the absorption rate in San Diego is 6.5 months but that seems hard to believe.  That would mean that we are close to flipping from the current buyers' market to a sellers' market which is at a 6 month absorption rate.

You stated that "Real estate is NOT just about statistics and numbers, although they are a key component" and you are right.  However, crunching numbers is very important so we can determine price and market conditions and advise our clients accordingly.  We also have one more tool to help us back up our statements when we are trying to convince our clients that they want to list their home at an "unreasonable" price. 

Another point you made that is absolutely true is the inaccurate information the media gives us.  That's why it is important that we continue to report the correct market conditions to our local market.  My local newspaper prints articles based on Zillow's numbers which are not always accurate and are too negative. 

Apr 15, 2009 02:57 AM