Good, Better, or Best? Which Do You Think Your Clients Prefer?

Property Manager with Investors Choice Property Management CAL BRE LIC# 01124954

As a property manager in the greater Sacramento area, we are often compared to other companies with differing philosophies on just how the job should be done. With over 16 years of management experience, I have had some time to consider how we want to be identified in the marketplace, so I have taken measured steps to insure our services meet or exceed our client's expectations. To demonstrate what I mean, we'll use a little excercise we like to call "Good, Better or Best" in relation to various aspects of property management and how different companies handle those aspects. Here goes...

Management Contracts:

Good: Clients have the option to sign a 6 or 12 month contract for services, but pay no management fee during an initial vacancy.

Better: Clients have the option to sign a month-to-month contract providing flexibility, and pay no management fees during initial vacancy.

Best: Clients sign a flexible month-to-month management agreement, pay NO management fees during initial vacancy and NO fees during subsequent vacancies longer than 30 days.

Maintenance Services:

Good: Property Manager will coordinate maintenance on an ongoing basis, with little or no involvement from landlord as they have the ability to spend substantial amounts of rental revenue without landlord approval. Maintenance is usually marked up and provides an additional profit center for the management company. 

Better: Property Manager will coordinate all maintenance both during and after business hours, with some limitation on the amount of money that can be spent without securing landlord approval.

Best: Property Management Broker will personally monitor maintenance 24/7 and follow Landlord's specific instructions for each property, using management's vendors or Landlord's own vendors as directed, all with absolutely zero markup on any repair or maintenance item, insuring an impartial and unbiased assessment of all maintenance related issues, eliminating an inherent conflict of interests.

Vacancy Marketing/Showing:

Good: Property Manager or leasing agent shows 7 days per week and advertises on the Internet as well as newspaper and signage.

Better: Property Manager continually re-evaluates the market, giving weekly updates to all vacant property owners and negotiating rental adjustments to stimulate activity where and when appropriate.

Best: Property Management Broker personally re-posts web ads every Monday, Wednesday and Friday to keep vacancy postings on the top, middle and bottom of the Craigslist listing, personally monitors and usually attends most showings to witness the applicants' response and to evaluate the overall quality of the vacancy, curb appeal, etc. and personally updates each vacant property owner on at least a weekly basis until rented.

Investors Choice Property Management (ICPM) is proud to say we meet or exceed the examples of "best" given above, as our niche market values consistent quality over mere portfolio size, and client retention over "revolving door" growth. If you or someone you know is interested in finding out more about our services or our exceptional referral program, don't hesitate to give us a call or email. We are the cure for the common property management company.Visit us online at, and find out what we mean when we say:


"Experience Property Management The Way it Should Be."


Thomas R. Martin

Broker/Owner, ICPM

(916) 770-9707 Work

(916) 722-2121 FAX


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