I love "old school" tag lines like, "This is a Cream Puff" and "Bring your fussiest Buyers" or one of my all time favorites, "Priced to sell!" Does this really work? My clients recently opened escrow on a home with the tag line, "Bring your fussiest Buyers" in the remark section. Surprisingly (or not) their home JUST SOLD with another old school agent using the same verbiage in the remarks section (and a $100K price reduction!) I don't mean to offend anyone by describing this verbiage as "old school", but really, is that the best copy writing we can do? What old-school-of-thought still teaches that old catch phrases attract buyers, or adequately describes the listing? On a side note, the agent who listed the property with the verbiage "Bring your fussiest Buyers" blew up yesterday when I presented her with the repair request. I guess she really didn't want my fussiest buyer after all!
Here is an arsenal of descriptive words that may help jump start the remarks section of your next "Cream Puff":
Comfortable, stylish, luxurious, warm, romantic, magnificent, elegant, fresh, distinctive, graceful, original, tremendous, soothing, stunning, practical, superior, classic, sparkling, secluded, textured, elaborate, paradise, towering, tranquil, peaceful, transformed, personality, upscale, ideal, significant, affluent, innovative, prestigious, inexpensive, substantial, unique, tasteful, remodeled, private, rare, character, graceful, authentic, original, amazing, spectacular, vibrant, versatile, elite, restored, timeless, coordinated, classy, colorful, majestic, incredible, eclectic, imaginative and one of my personal favorites, SHANGRILA (a word that has become synonymous with any earthly paradise.)
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