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Fusion - The New Marketing Buzz word for 2011

By Kate Bourland

Services for Real Estate Pros with Marketing with Kate

January 04, 2011 03:20 PM

Recently I've come across a "new" termiology - Fusion Marketing. I'm going to go out on a limb and predict that "Fusion" will be the next big marketing buzz word.

The trend over the past 10 years has been online versus offline marketing methods, old school vs new school.

The internet has matured and is now considered main stream.

Fusion media is nothing more than tactics that integrate the use of offline media with online media.

Examples include your website on brochures, QR Codes etc.

I've always used the term "integration", but fusion does sound sexier, Don't ja think.

Personally, I'm going to adopt the term and focus some blog posts on how the fusion of offline and online marketing wopks.

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Mike Jones

SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ

Mike Jones NMLS 223495

Happy New Year, Kate! May the new year bring you much love, joy and success!

Mike in Tucson

Jan 04, 2011 03:21 PM

Christine R. Sutherland

Sun Realty USA, Inc. - Punta Gorda, FL

REALTOR - RSPS, e-Pro, TRC

Thanks Kate for that explanation. Happy New Year from sunny Florida - we had the coldest December in SW Florida in living history but it did not freeze here by the Gulf of Mexico!!!

Jan 04, 2011 03:31 PM

John Pusa

Glendale, CA

Kate - Thanks for the information on fusion marketing. Happy New Year, and success in 2011.

Jan 04, 2011 04:11 PM

Roy Kelley

Retired - Gaithersburg, MD

Interesting comments on fusion marketing. All of us face the challenges of finding new ways to effectively market our services.

Happy New Year from your friend in Maryland!

Jan 04, 2011 10:32 PM

Praful Thakkar

LAER Realty Partners - Burlington, MA

Metro Boston Homes For Sale

Looking forward to your posts on FUSION marketing, Kate.

It's marketing of the word 'fusion', I guess - sounds sexier and perhaps will have more 'takers'.

Jan 05, 2011 02:50 AM

Adrian Willanger

206 909-7536 AdrianWillanger-broker.com - Seattle, WA

Profit from my two decades of experience

Kate-I like it! Fusion has a bit more edge, energy and cache.

Thanks

Jan 06, 2011 12:43 PM

Anonymous

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Jun 14, 2012 09:24 PM

Fusion - The New Marketing Buzz word for 2011

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