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WHAT'S YOUR SIGN?

By Evelyn Kennedy

Real Estate Agent with Alain Pinel Realtors CalBRE#00979900

April 26, 2011 11:45 AM

WHAT'S YOUR SIGN?

WHAT'S YOUR SIGN? No this isn't a pick up line from the 70's. This is my answer to the ActiveRain/Kodak challenge.

My broker has very set ideas about what type of signs we use. He likes uniformity, meaning signs, flyers and other advertising must be color coordinated with our logo in mind. So when people see our signs, flyers, etc. they know they are seeing a Gallagher & Lindsey home for sale. We consider use of signs an important marketing tool. Neighbors, walkers, people driving through the neighbor all know that the house is for sale. My company name and telephone number are on the sign. My name, picture, cell number and website are on an attached ride. Information about an open house is also on the sign post.

(Just take a short nap on your side before you look at my sign. Sorry, I couldn't rotate the sign picture. Help, what did I do wrong?)

maroon Gallagher & Lindsey for sale sign, green bush, tree

In order to be effective, signs must have a color scheme that is attractive to the eye. Lettering must be clean and large enough to be read from a passing car. And finally, the sign should not be cluttered and fussy(but shouldn't be on its side).

Our signs have large letters so they are easy to read. Gallagher & Lindsey's logo is prominently displayed on the sign. Additionally, the signs are made of reflective material so they can be seen in the dark. We don't neglect the post either. The posts are also painted a dark maroon color to match the maroon on the sign. They look great.

Gallagher & Lindsey sign, maroon,

I am in the process of developing the same color scheme for my blog and website. So if a customer sees those colors they will think of me and Gallagher & Lindsey.

"I am writing this post as an entry to the ActiveRain/Kodak Sign/Flyer Challenge and have a chance to win the Kodak ESP 6150 All-In-One Printer and ink!"

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Andrew Mooers | 207.532.6573

MOOERS REALTY - Houlton, ME

Northern Maine Real Estate-Aroostook County Broker

The sign you pick depends on what else is happening in the market. If there are many other same font, color schemes, there goes individuality. Not too busy, not too much information. Then use it on everything you do to build impact, frequency, longer stronger reach. Here's my sign as the Blue Collar Comedy folks point out.

maine real estate broker signs

Apr 26, 2011 11:50 AM

Evelyn Kennedy

Alain Pinel Realtors - Alameda, CA

Alameda, Real Estate, Alameda, CA

Andrew:

I like your sign. It is eye catching, easy to read and imparts the information you want to impart. Good luck with the contest. Thanks for taking the time to comment on my post. I appreciate it.

Apr 26, 2011 11:56 AM

Elizabeth Byrne

Keller Williams Realty - Arlington, VA

Arlington Virginia Real Estate

Evelyn, thank you for sharing your ideas about the sign. Good luck with the challenge.

Apr 27, 2011 02:02 AM

Evelyn Kennedy

Alain Pinel Realtors - Alameda, CA

Alameda, Real Estate, Alameda, CA

Elizabeth:

Thank you for your comment. I know you are very busy, so I appreciate your taking the time to drop in and comment. Take care.

Apr 27, 2011 06:43 AM

Lloyd Binen

Certified Realty Services - Saratoga, CA

Silicon Valley Realtor since 1976; 408-373-4411

Hi Evelyn,

I agree with your broker. Sometimes I see a sign with a different color rider from the agent's old office and then a different color Open House rider from the RE Board Store. Tacky.

The sign looks attractive and professional and coordinated. Good luck with the Sign Challenge and let us know if you win.

It's a gorgeous day down here and probably up there also.

Apr 27, 2011 08:51 AM

Evelyn Kennedy

Alain Pinel Realtors - Alameda, CA

Alameda, Real Estate, Alameda, CA

Lloyd:

Not so gorgeous. But not too bad. Today, my broker rolled some new flyer templates. Same color scheme, but nicer set up and we can get them on line and even print them ourselves, or have them printed. Thanks for visiting.

Apr 27, 2011 09:32 AM

Karen Hawkins, MBA - Langley & Surrey, BC

Royal Pro Real Estate Network - Langley, BC

Thank you for this informative post, Evelyn. I'm a bit of a minimalist myself, so I do like clean lines and coordinated colors (and is it wrong that I might actually consider NOT joining a particular brokerage because I didn't like their corporate logo and the "busy'ness" of their signage? Maybe that's taking it too far...?) :-)

I liked your flyer blog too - and you are now on my list of subscribed blogs! :-)

Apr 28, 2011 05:49 PM

Evelyn Kennedy

Alain Pinel Realtors - Alameda, CA

Alameda, Real Estate, Alameda, CA

Karen:

I wouldn't blame you for not joining an office because of their sign. After all you have to maintain your standards. Or you could always try to convince the guys at the corporate headquarters to change their signs. Probably not. Thank your for subscribing to my blog. I appreciate it and will return the favors as soon as I am finished with this comment.

Apr 28, 2011 06:03 PM

EC, JF, Double R and Zoey the Cool Cat

Russel Ray Photos - San Diego, CA

I'm already kind of a dizzy guy, so I didn't think it would be good if I laid on my side and made myself dizzier. So I rotated your picture for you.

If you use the thumbnail view when your in your file folders and the picture is rotated, right click on it and you'll probably see a "rotate" command on the menu. If you don't, you can always email me and I'll come over and rotate it for you!

Apr 29, 2011 01:24 PM

Evelyn Kennedy

Alain Pinel Realtors - Alameda, CA

Alameda, Real Estate, Alameda, CA

Eric:

I'll try to do what you say, but be prepared to fly to Alameda to rotate my picture for me. When I picked it up from my pictures file is was standing upright. The change occurred when I move it from my pictures to my blog. I think there are nefarious forces working in my computer. I always thought it didn't like me very much. Thanks for your help.

Apr 29, 2011 04:46 PM

EC, JF, Double R and Zoey the Cool Cat

Russel Ray Photos - San Diego, CA

Sometimes the thumbnail views don't work properly, so if it looks right on your computer but got rotated in your blog, just open the picture on your computer in a photo editing program, make sure it really is the orientation you want, and then resave it. That should correct the problem.

Apr 30, 2011 01:57 PM

Evelyn Kennedy

Alain Pinel Realtors - Alameda, CA

Alameda, Real Estate, Alameda, CA

Eric:

Thanks. I will remember that for next time. I might even try to right the photo on this blog. I appreciate your help.

Apr 30, 2011 02:56 PM

Joan Cox

House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO

Denver Real Estate - Selling One Home at a Time

Evelyn, I like your sign, and even better in Eric's comment! Good luck with the contest!

May 01, 2011 07:24 AM

Evelyn Kennedy

Alain Pinel Realtors - Alameda, CA

Alameda, Real Estate, Alameda, CA

Joan:

Thanks for your comment. I appreciate it and yes, Eric is the man. If only I can figure out how to do what he said.

May 01, 2011 08:52 AM

Donne Knudsen

Los Angeles & Ventura Counties in CA - Simi Valley, CA

CalState Realty Services

Evelyn - As an MLO, I don't use signs but I saw your request for help in correcting your sign picture and knew I could help. However, Eric beat me to it. :)

As he mentioned, this happened when you went to save your picture. Just make sure you go to save your picture (whether it be in Adobe or some other picture manager program) that you save it under the correct orientation. With Microsoft Picture Manager, this can be done under the Picture tab with the Rotate & Flip function.

Under Adobe Reader it is under the View tab with the Rotate View function.

Even if it's some other picture manager program, they're all rather similar in correcting view orientation. Hope this helps. :)

May 02, 2011 09:02 AM

Evelyn Kennedy

Alain Pinel Realtors - Alameda, CA

Alameda, Real Estate, Alameda, CA

Donne:

Thanks you for your advice. I'll try to correct my sign post. I actually did try to use microsoft to upright my signs. I'll try again. Thanks also for giving the website for those cute yellow guys. They are so funny.

May 03, 2011 07:34 AM