What Do You Need From Us To Sell Our Home?

By
Real Estate Agent with RE/MAX Elite 513.520.5305 www.LizTour.com SAL.2002007747

CooperationWhat Do You Need From Us To Sell Our Home?

So you've decided it's time to sell your Warren County home. You've decided to hire us to get the job done for you.  So what's your role as home sellers in this process?  Mostly a collection of many simple things: some tasks for you, some physical, some mental.

First of all, we know you love your home, but we need you to understand that your home is now a commodity and that's exactly how the buyers will see it.  You're going head to head with homes not just in your direct community, but across a wide area and every one of you wants to be the next one with a SOLD sign in the yard.  Buyers don't have the emotional investment or the memories in your home that you do, so we need to understand what appeals to them.

Be honest with us.  If being sold quickly is most important, we need to know that.  Pricing strategy changes according to whether time or dollars is most important to you.  When you fill out the property disclosures, don't hide things that have happened.  Failing to disclose puts all of us at risk.  If you're behind in your mortgage payments, we need to know that.  Different tactics apply for those situations.  Getting divorced?  We know that's personal, but we need to know that too.

Cooperate with us.  You hired us because we're professionals and know how to successfully market and close the deal.  When we suggest a price, it's based on fact.  Let's be blunt, the buyers don't care what you need or want, just what works for them.  They'll only pay so much, and if your minimum acceptable level is above that, we'll get offers and never actually complete a deal.  When we ask you to make some changes about your home, it's also because we know what the buyers want.  Putting away some extra furniture, taking down some of the personal photos, some touch up paint, maybe even some major repairs, it's ALL requested with YOUR best interest in mind.

Communicate with us.  If something is frustrating you, we need to know.  We're obviously NOT psychic or you'd have seen us in the paper with that last big MegaMillions jackpot.  Showing desk irritating you?  Buyer's agent leave the door unlocked?  Let us know.  We'll do everything we can to address and correct, but we can only do that if we know.  Along the same lines we'll need information:  utility providers, HOA contacts, upgrades/repairs you've made and when.

Be patient.  This may not be a fast process.  Homes in Warren County are still typically taking months to sell.  It may also take more than one purchase offer to get one that will work for you.
Exit

Have an exit strategy from Day One.  Where are you going to go when that offer is made that works for you?  Have you met with a mortgage specialist to make sure you can get the loan you need for your next home?

Stop listening.  To the neighbors, hair stylist and your third cousin in Texas who's an agent.  Not one of them is in the real estate business in Ohio are they?  They're NOT current on your particular needs or the market conditions for your neighborhood.  Might be the last home they sold was 20 years ago and things have changed in real estate since then, A LOT!!  Stop and think, if we thought something would work, don't you think we'd be doing it?  Your success is our success.

Be flexible.  Yes it's a pain to keep your home show ready all the time, and sometimes agents don't provide a lot of notice.  Accommodate the appointment requests you can.  We don't expect you to allow everything, but you never know when THE ONE right buyer is going to appear.

Keep up appearances.  Curb appeal is still crucial.  Keep the lawn mowed, flowers blooming, wasp nests knocked down (be careful!), the siding clean and paint fresh.

SecretProtect your privacy.  Social media and the neighbors can kill your negotiating leverage.  They talk, they know people, and sometimes the people they know is your prospective buyer or their agent.  So that "I just can't wait to move to Florida, I'm so tired of living here!" Facebook post might literally cost you thousands of dollars.  Nothing wrong with posting my home is for sale if you know anyone interested, have them contact my agent.  But after that, nothing about how showings are going, offers received, we want radio silence!

Notify us.  When the flyers are low, when the brochures are low, when some yahoo throws a brick through the sign or swipes one of the advertising rider.  We'll take care of it, and soon.

Overall, there is more to it, but we've covered the essentials.  We're going to do everything we can to make the process as smooth and as painless as possible (note we didn't say pain free!).  Selling your home CAN be a hassle, but we'll be doing our best to CAUSE your sale as quickly as possible.

Any questions, please don't hesitate to contact us!

Serving Warren County's residential real estate needs,
Liz and Bill aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Martha Brown 05/24/2012 11:22 PM
  2. June Piper-Brandon 05/24/2012 11:30 PM
Topic:
Home Selling
Location:
Ohio Warren County
Groups:
Realtors®
RE/MAX Active Rain Bloggers
Advice for Sellers
Bananatude
House-Proud
Tags:
seller tips
selling your warren county home

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Rainmaker
669,398
Martha Brown
Long & Foster Real Estate, Inc., Annapolis MD 21403 - Annapolis, MD
Your Homes Around Annapolis Agent

I love this as it is so spot on for any seller anywhere. Suggested and reblogging. :0)

May 24, 2012 11:19 PM #1
Rainmaker
4,432,217
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

These are great tips. Protecting their privacy is most important. It might hurt their negotiation power . I read of an incident where lenders turned down an offer saying it was not arms length because the buyer and seller were remotely connected on facebook. ( friend of a friend )

May 24, 2012 11:21 PM #2
Rainmaker
876,408
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

Yes.. this is fabulous for sellers. It is always best to make sure that people know what is expected of them!

May 24, 2012 11:25 PM #3
Rainmaker
504,688
Teral McDowell
Referral Patners LLC - Murphy, TX

I love it! I had the same thought to write a similar post; suggested.

May 24, 2012 11:43 PM #4
Ambassador
2,691,619
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Martha, Thanks!  The FAQ challenge has been great for getting us to articulate some of our standard practices and philosophies.

Gita, Wow, that's certainly taking it to an extreme!  How did they even find out?  Why would a lender even be looking at Facebook?  Aren't W-2s and appraisals enough to make a decision?

Janis, We had a seller once furious because the flyer box was empty.  We always cover at the listing that when it's low, call us and we'll reprint and come right out....24 hours max.  Rather than communicate her concern, she let it sit there empty and then blasted us during the next phone call we had with her.  Obviously the expectations we had and had communicated didn't match hers after the fact.

Teral, Thanks!  Put your own spin on it and go for it :)

May 25, 2012 12:12 AM #5
Rainer
278,100
Kathryn Maguire
GreatNorfolkHomes.com (757) 560-0881 - Chesapeake, VA
Serving Chesapeake, Norfolk, VA Beach

This is a great post and very well thought out. I always switch the word from "home" to "house" once the property is on the market because it is just something that is being sold.  

May 25, 2012 12:54 AM #6
Ambassador
2,691,619
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Kathryn, True, sticks and bricks at that point.  The buyer doesn't have the memories of little Johnnie and Annie and the pencilled height marks on the door jamb.

May 25, 2012 01:11 AM #7
Ambassador
1,439,216
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

Bliz,

Agents sometimes forget that sellers have responsibilities to perform to ensure a successful sale.

Rich

May 25, 2012 01:32 AM #8
Ambassador
2,691,619
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Rich, Definitely a joint effort in our minds.  All the marketing in the world without cooperation is going to lead nowhere.

May 25, 2012 01:34 AM #9
Rainer
255,399
Mary Stewart
HomeTrust Real Estate, LLC, Homes for Everyone - Wilsonville, OR
Wilsonville and Surrounding Portland Metro Areas

Your post is so accurate and to the point.  I enjoyed every word of it. I like to the point and clear.  thanks

May 25, 2012 02:02 AM #10
Ambassador
2,691,619
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Mary, Glad you liked it!  We try to keep everything clear and mostly free of real estate jargon.

May 25, 2012 02:05 AM #11
Rainmaker
2,302,505
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

BLiz: It really is that easy for sellers, especially when they follow-through with the steps you outlined. 

May 25, 2012 05:25 AM #12
Ambassador
2,691,619
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Anita, We make it as easy as they can, and the more cooperation we get, ideally the shorter the experience and quicker the success.

May 25, 2012 05:34 AM #13
Rainmaker
902,076
Kay Van Kampen
RE/MAX Broker, RE/MAX - Springfield, MO
Realtor®, Springfield Mo Real Estate

Selling a home today is teamwork......the seller, the realtor, the inspector, the buyer, the closing company and so many more.  The seller and the agent must be on the same page in order to reach a successful closing.  Great post and suggested.

May 25, 2012 12:32 PM #14
Rainmaker
749,948
Jackie Connelly-Fornuff
Douglas Elliman Real Estate in Babylon NY - Babylon, NY
"Moving at The Speed of YOU!"

Excellent tips Bliz! It takes the sellers and their agents to sell a house and teamwork is essential. I also tell my sellers to let me know if something isn't right. Don't worry about my feelings.

May 25, 2012 09:28 PM #15
Ambassador
2,691,619
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Kay, No doubt it takes a full team to smoothly complete the process.  Communication is key.

Jackie, Definitely, we need to know when things are wrong, otherwise we have zero opportunity to correct them, assuming it's something we can even correct.  Sometimes it's just a matter of a tech issue and we can't control it (e.g. a local brokerages reformats all photos to ONE standard size, so our panoramics get squished to fit).

May 25, 2012 09:32 PM #16
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