Quality over Quantity - More Blogs Doesn't Always Mean More Traffic

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

How to Be Intentional in your Blogging for 2013

As we dive head first into 2013 and our online marketing presence expands we must remember that more is not always better. As real estate agents and stagers you know this for a fact that a well-placed furniture piece or knick-knack can do wonders over the clutter and rubbish of a jumbled house.how to be intentional in our blogging

The same should go for your website and/or blog.

With all the changes we saw Google dish out this past year we need to be more careful than ever to follow the rules and provide our reader exactly what they want. Google is looking for that and you should as well. Having thousands of blogs with low quality content will not stack up to a couple hundred well-timed and optimized posts.

Related Post: Recovering Your Site from a Google Ban or Penalty

This may be why I have not posted much over the past month; Goodness- only 3 this last December over 2011 where it was at least 30 blogs a month! Maybe I have gotten everything out that I wanted to say and there's nothing new under the sun? But in the SEO world, things are always changing and I feel they are tightening like the ridges of a screw winding down to a more specific audience. When just 5 years ago anything worked including black-hat techniques, to now where very specific and intentional tactics are what it takes to get the results we desire.

So for 2013 let's be intentional in our blogs. Don't just post to get in your 3 a week (although that's a good, decent number for fresh content) But if you really have nothing to talk about, it's ok! Wait until you do and then make it spectacular! Give us something we really want; something someone would really search for and value once they found it; something someone would share, pass on and learn from. In addition, here are some other tips to keep in mind for your specifically honed and intentional blog posts:

Use heading tags appropriately and sparingly -

Don't use the H2 and H3 tag unless they really are a topic change or subject header. Always use the H1 tag for the main title and topic of your post then not again in the post .... ever. Use H2 if you are changing topics or subjects - think of it as a school outline of the topic itself.

What Are H1 and H2 Tags? Defining and Using Proper Headings

Don't just have an image or video -

Remember, Google can't read your image or your video. While it's OK to have one and you should have one, only having that on a page will reduce the authority of the whole blog or website. If you have too many of these pages (even on your blog on ActiveRain) the rest of your really good posts won't carry much weight either. Be sure to have text and explain the video or image or use the ALT tag (image Title for ActiveRain members) to identify and optimize the image.

Can I Use Google Images for Pictures for Blogs and Articles?

BOLD should only emphasize important page content, not entire paragraphs! -

And not keywords or phrases anymore. Google has seen past this by now so if you use bold, use it to emphasis a point or idea - not just keywords and paragraphs.

And remember - Give the people something they want, not just content for the sake of content. Be intentional! It WILL make a difference.



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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Ellie McIntire 01/02/2013 11:34 PM
  2. Courtney Cooper 01/02/2013 11:50 PM
  3. Richard Yates 01/03/2013 12:28 AM
  4. Thor Goricki 01/07/2013 06:37 AM
Real Estate Sales and Marketing
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Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer


Judi, video is great and Google loves it.. whether it’s yours or someone elses (as long as you’re not promoting a competitor of course) but for local info and regional videos sometimes you can use others.

Ridhi, Yes, write so it looks good to your reader too. If it’s valuable it will stick

Kathy, I’m sure AR wants you to post every day but it may be doing more harm than good unless you have excellent blogs and valuable information every time… and you just might! But be intentional. 1-2 a week on site is very good too.

Christine, yes, don’t worry about bold so much for keywords…. Just use it to really emphasize… you know, what it was meant for in the first place. LOL

Maureen, I do the same. Really trying to make it count when I blog. Thanks

Lynn, Thanks so much! Have a great Friday!

Cheryl, good deal! Have a great weekend.

Margaret, Great! Those quality post not only help you but AR remain a quality place to post and not just a content farm.

Michael, absolutely. Make every post count

Michael, thanks for the subscription! Have fun and take a look at my profile. There is a lot of SEO posts.

Bryan, 3 is good and consistent if you have something to say. Neighborhood posts, market reports and listings usually do a good job at keeping up with that.

Kat, It can be confusing. But make valuable content and people will find you and continue to read. Make every post count and don’t worry about the every day postings… if you have nothing to say, don’t say it. Ha!


Jan 03, 2013 11:49 PM #49
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Kissing is more fun when their is passion, something left for the person to want more of. Blogging is the same way. Lots of valuable worthwhile information, links needed and presently creatively so the experience is fun. Was it good for you applies to your media streams. Helpful, time saving, complete and easy delivery the goal in marketing with further reach, frequency.

Jan 03, 2013 11:56 PM #50
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

LOL! WOW, never associated blogging with kissing... but with my Algorithm Foreplay posts a few months ago . that all makes sense!! :)

Jan 03, 2013 11:59 PM #51
Pam Graham
All Real Estate Options - Jacksonville, FL
Jacksonville, Clay & St Johns Counties

I noticed when I did the 30 blogs in 30 days, there were days I didn't want to write and I wrote easy posts to get them done. Probably not the best idea. Now I was shooting for 5 posts a week, but maybe that's too much too.

Jan 04, 2013 12:59 AM #52
Penny Bergstrom
Delicious Decors, Stage, Design, Remodel 805.448.9226 - Santa Barbara, CA
Home Staging, Interior, Design & Remodel, Santa Barbara to LA

Thanks Tammy, 

Excellent blog as always. I have always been one to think quality over quantity is a pretty good guideline to follow in life and wondered about quantity, quantity, quantity when others talk about blogging daily. 

On another note about blogging ... how important is it to have a rainmaker account? Or is keeping up with blogs on our  biz wordpress site the most important? 


Jan 04, 2013 01:57 AM #53
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

you are scaring me a bit, we have to post our listings but if we do, it could create issues with our marketing... living on shifting sand

Jan 04, 2013 03:48 AM #54
Paul McFadden
Paratex - Seattle, WA
Pest Control, Seattle, WA.

Tammy: I agree with you. I've always tried to do that. It could be that I don't always have something in mind to share. Whatever it is, I like the quality posts. You can tell a first-class post anyway. Thanks for the post!

Jan 04, 2013 05:37 AM #55
Francine Viola
Coldwell Banker Evergreen Olympic Realty, Olympia WA - Olympia, WA
REALTOR®, In Tune with your Real Estate Needs

As always, great tips and advice.  With SEO always changing as you mention, you talked about some points I wasn't aware of - thanks again for your great content! :-)

Jan 04, 2013 06:44 AM #56
Shelby DiBiase
REMAX Professionals - Phoenix, AZ
Investing In Your Future

Totally agree. Excellent post, Tammy.

Jan 04, 2013 08:07 AM #57
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer


Pam, yes, sometimes writing too much without having anything to say is not worth it… when your time can be well spent elsewhere. 3 a week is a good, consistent rate.

Penny, Having your WordPress site active is important if you want people to stay on your site. AR is good for those instant indexing blogs and the authority behind it plus with the great community here. But if you ask me, I would say 2 on AR, 1 on WP a week minimum. Then you have the best of both worlds… AND don’t do AR unless you have a Rainmaker account otherwise the posts are not public and you only reach other members…. In your case, with your business though, that might not be a bad idea as long as you target those in your area.

Mark, Listings are not really blogs in my opinion. They don’t count as far as information. They stand alone out there. I would always post my listings on AR – more exposure for the client too.  But make sure you post good quality content too.

Paul, yes, you can tell a good post when you find one… and one that someone has taken the time on. They really matter. Having those internal links to other posts take some time for sure.

Francine, Your welcome! Great and have a great weekend

Shelby, Thanks so much!!

Jan 04, 2013 08:28 AM #58
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

All teaching and always good information that we can learn while earning

Jan 06, 2013 09:20 PM #59
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Tammy. things keep on changing - so you can continue to teach us with your posts. Always pleasure to read your posts - always we learn something from your posts.

For example - we know content is the king, bold the keywords etc but...I did not know that....

BOLD should only emphasize important page content, not entire paragraphs! 

Jan 07, 2013 06:50 AM #60
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Praful:  Yes, Content is King... but in addition to that, I always add next that Consistency is Queen.  Besides... if we have a King, we really should have a Queen, as well.  :)

Jan 07, 2013 08:53 AM #61
Laura S. Baker
First Weber Inc - Lake Mills, WI
Realtor (920) 728-4118, First Weber Inc

Oh goodness!   While I completely agree that this is the year for Quality content, what are H1, H2, and H3 tags?

Jan 09, 2013 10:43 AM #62
John Buetergerds
Buetergerds Team at Keller Williams Realty Select - Sarasota, FL
The Buetergerds Team

Thanks for this. I am always looking for the bumpers on the AR Bowling lanes.

Jan 13, 2013 10:19 AM #63
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

This is excellent advice.  There is a fine line between posting too much and posting just the right amount of quality content.  

Jan 14, 2013 03:02 AM #64
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

Fantastic advice as always Tammy! And as is typical, you and I are definitely on the same page. Being intentional in all that I do is my motto for 2013. That especially holds true in building our online presence. If we aren't intentional, we're just simply spending time posting and blogging with no real way to track or measure our goals.

Jan 18, 2013 09:59 AM #65
Chris Taylor
New Baltimore, MI
Keller Williams Realty

Hi Tammy!  So if I am writing a blog that has say 4 paragraphs.  Each paragraph is labled such as "Why do people live here?"  I should be using the H2 or H3 tag for each new paragraph title?  Im so confused lol!  Any advice would be great!  Thanks! 

Jan 02, 2014 01:29 AM #66
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Either one would probably be fine Chris. I use them interchangably so it's easy on the eyes as well. Think of an outline... 1. A. a. b. c.  Etc..

Jan 02, 2014 01:41 AM #67
Chris Taylor
New Baltimore, MI
Keller Williams Realty

I see......Thanks Tammy!

Jan 02, 2014 02:06 AM #68
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