Are You the Life of the Party or A Party Pooper?

Real Estate Agent with EXIT Realty- Massachusetts Short Sales & Residential Sales

Engage and participate when shoing up for social media


For years I spent time writing what I thought was great content but internet traffic was ho-hum. And like probably many of people, I shared on all the social media channels, like I thought we were suppossed to do.

Still mediocre results.

Two Key Pieces for Upping Your Game

So I am not the brightest guy in the world :0  I kept doing the same thing with the same results.... until recently. 

The first critical piece I covered in an article earlier this week, Are You Getting GRAPHIC With Your Blog Posts?  I discuss the importance of blog graphics and a catchy headline.  This is important because this is what you are actually sharing to get people to engage.  You can go back and read this article so I wont go into any depth here.


Social Media is Like a Party

Social Media is Like A Party Don't Be a Party Pooper

I watched and I followed.  Why were some real estate agents getting so much exposure on social media and traffic to their sites....

Thru observation and discussion I learned that being successful on Social Media is about engagement and participation.  DUH!! 

Social Media is like going to a party.  You mingle, you learn about others, you share a little bit about yourself and hopefully walk away with some great new connections.

This means finding the social influencers in the real estate industry and engaging with them. And not just the social influencers... everyone.

What does this look like?

  1. Share their content on your social media with your own twist.  DON"T just share.  Write your own take on the topic for Linkedin, Google+ and Facebook and mention these social influencers with a link back.  They will take notice and share like crazy.  They already have a much larger network than you.
  2. Comment on thier  posts.  Again try to say something relevant to the topic.  What you liked about their article or post or where you may disagree.  It's a friendly discussion.
  3. When you do share your content, make it something that a broad range of people are interested in.  Quite frankly your listings aren't of interest to most people.  While yes there is a time and a place to post your listings, you will do far better sharing quality content about home selling, home buying, mortgages, etc....
  4. When you write blog content include links back to the real estate social influencers on articles they have written that relate to your topic.  Yes, I know counter intuitive.  Im sending my readers to the competition!!  Trust me, they will take notice and share.  Nothing is more coveted then some anchor text in a relevant article.  Plus outbound links to relevant your topics is key for seo.
  5. Be consistent.  If you aren't consistent you efforts are wasted. 

Find The Real Estate Social Media Influencers

Just type in "real estate social media influencers".  There are lists posted everywhere and many of the same people show up on these lists. had a recent list of 100 Top Real Estate Agents on Social Media.  Some included in this list are listed below along with relevant article of theirs on social media:

** see what I just did?  I included links back to others articles on my topic.  **

So Does It Work?

Absolutely... it may not happen over night, but it will happen quicker than you think.  Here are two examples.

Monday I posted How to Blow Up Your Home Sale in 7 Easy Steps

It is actually a recycled article that is 3 years old.  In three years.... I hate to tell you this, I only had 22 vistors.  The good news is refreshed with graphics and a new headline. I have received 327 visits in 48 hours. 

A big change!

The second example is an article I wrote, 10 Deadly Home Buying Pitfalls.  It was shared by Ryan Fitgerald on YPN's blog in an article 28 Great Real Estate Article of 2016.  In 3 months there has been 872 visitors.

Oh I forgot to mention.... if your sharing others articles they tend to share yours and include you in some of their articles. This is all based on the fact that you are writing quality, relevant content of course

Work on Being the Life of the Party

Im sure many of you are like me taking time writing good content with lackluster results.  Start with good headlines and graphics than share on social media. 

But, take the time to really engage with others and not make it about you all the time.  You will quickly see results if you have quality content, your engaging in a meaningful way with others and you are sharing!!


Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Kathy Schowe 02/22/2017 10:21 AM
  2. Lynn Pineda 02/22/2017 11:21 AM
  3. Jeff Dowler, CRS 02/23/2017 06:41 AM
Real Estate Sales and Marketing
Blogging Etiquette 101
Blogging & SEO
Social Media Marketing
Real Estate SEO
real estate
content markting

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Karen Steed
Tallapoosa, Bremen, Waco, Buchanan, Temple, Carrollton - Tallapoosa, GA
Associate Broker Haralson Realty

Thanks Kevin.  I need to get my party started.  I am still so 1999.

Feb 23, 2017 06:19 PM #38
Cheryl Dukes . . . . . Intown Atlanta
Solid Source Realty, Inc. - Atlanta, GA

OK, I think I've got it, well some of it. There's so much to stay on top of, when do I have time to sell real estate?

Feb 23, 2017 07:39 PM #39
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

Congratulations on the featured post. Very informative and I love the graphics!

Feb 23, 2017 07:43 PM #40
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great information on this post Kevin Vitali ... congrats on the Feature -- well deserved and a great use of linking to other's posts for a well rounded ability for re-posting.  Thank you!  I'm bookmarking so I can come back at another time to check out all those links you shared!

Feb 23, 2017 09:02 PM #41
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Thanks for sharing!!!

Take the time to really engage with others and not make it about you all the time.  You will quickly see results if you have quality content, your engaging in a meaningful way with others and you are sharing!!

Feb 24, 2017 04:08 AM #42
Kim Gaston
RE/MAX Advantage Realty - Colorado Springs, CO
Colorado Springs REALTOR®, CNE (719)661-6987

Excellent, worthy read this morning. Ditto what Diana said... definitely a useful reference post. Thank you and Congratulations on your feature, Kevin Vitali !

Feb 24, 2017 05:50 AM #43
Marti Steele Kilby, CRS
Steele Group Realty - La Mesa, CA
Broker/Owner, San Diego, CA

You mean it's not all about ME???   LOL!  Dang!  Great reminder!

Feb 24, 2017 08:19 AM #44
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Ken, I've seen a few of  your other posts & you've got some great ideas as long as it's kept classy. Great advice.

Feb 24, 2017 09:20 AM #45
Anna Hatridge
Goodson Realty - Farmington, MO
Missouri Realtor with Goodson Realty

  You made my day with this post!  Thank you for the reminder that we need to bring the positive to our post every time!

Feb 24, 2017 09:50 AM #46
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

At least participate in the party!  It can be so overwhelming at times. Good solid tips!

Feb 24, 2017 01:35 PM #47
Kat Palmiotti
406-270-3667,, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

These are excellent tips and I love your photos. Thank you!

Feb 25, 2017 04:11 AM #48
Derrick Guevremont
Counselor Realty of Rochester - Rochester, MN
Rochester MN Homes for Sale

Thank you for writing this blog. It was a very good read that got me thinking about how I am running my sites.

Feb 27, 2017 01:56 PM #49
Kevin Vitali
EXIT Realty- Massachusetts Short Sales & Residential Sales - Tewksbury, MA
Helping Massachusetts Home Buyers and Home Sellers

I found writing less and promoting more is a better way to go Derrick Guevremont .  I focus on one good post a week then spend the week promoting it as well as other peoples work.

I have posts that are less then 3 months old hitting 3000 visitors.  I never have had that type of traffic in years never mind months.  

I really now need to focus on conversions. 

Feb 28, 2017 07:53 AM #50
Lelis Navas
Exit Scott Ryan Realty - Coconut Creek, FL
CDPE, REALTOR - Certified Distressed Property Expe

Thank you for taking the time and write this blog. Your examples are perfect and so graphic for the occassion. The way you wrote it made the fact of blogging less complicated.

Mar 06, 2017 04:36 AM #51
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Good idea!  I've done some of this but need to be better with graphics on Social Media as well.  Canva!!

Mar 08, 2017 06:30 PM #52
Theresa Nicoletto

Absolutely agree! This blog gives us a clear starting point, very informative. Great post! Thanks for sharing

Jul 05, 2017 10:07 AM #53
Kevin Vitali
EXIT Realty- Massachusetts Short Sales & Residential Sales - Tewksbury, MA
Helping Massachusetts Home Buyers and Home Sellers

Thanks Theresa.

Jul 10, 2017 07:52 AM #54
Marie-Denise Kratsios
Daniel Gale Sotheby's International Realty - Huntington, NY
Where ever you are, that's where I'll be!

Well I guess I’m a little late to the party. Really great post Kevin Vitali with a lots of great ideas. I love the titles you choose for your posts! I’m definitely going to bookmark this post.

Nov 01, 2017 09:48 PM #55
Kevin Vitali
EXIT Realty- Massachusetts Short Sales & Residential Sales - Tewksbury, MA
Helping Massachusetts Home Buyers and Home Sellers

Thank you Marie-Denise Kratsios.  I am glad you enjoyed it.

Nov 10, 2017 06:32 AM #56
Sharon Paxson
Compass - Newport Beach, CA
Newport Beach Real Estate

Hi Kevin excellent post and it is good to participate with others, and I am finding and am taking more time, creating better graphics to create better content which is getting shared. I appreciate this article!!

Nov 25, 2017 07:15 AM #57
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Helping Massachusetts Home Buyers and Home Sellers
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