Home Infiltration | Postcards Are More Gentle Than A Military Maneuver

Just as feedback is important to homeowner from the listing agent, so too, is feedback important for the agent and/or marketer from the homeowner. What made you call us?  Where specifically did you see us? Is print marketing more important to you than online marketing?

As the marketing agent, I would need to know all of the answers to those questions and so would a listing agent. We are listing agents, and I market to sellers.  

Without a doubt, my marketing method of choice is direct mail marketing.  We have tapped into a new marketplace.  It’s distant enough for us to be named “the new kids in town.”  Since two of our listings were in the same area, I went full force to market that area.

As a result, we have had 6 new listings and one more coming in that area.  The neighbors are now speaking with us when we visit the site for photos and/or home inspections.

We make sure we are visible to the neighbors and always introduce ourselves and make sure they are handed two business cards, one for them and one for a friend. Homeowners like familiarity. 

We make ourselves known, and when they receive another postcard in the mail, they all know who we are; what we do; and how well we do it!!! The emphasis is on “how well we do it.”  We must always remember, people like to do business with successful people. Don’t ever let them forget it!!!

Just a very important marketing thought for the moment….

       

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

Exclusive Marketing Agent for The Todaro Team

 

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