Facebook Fridays - How Important Is Your Cover Photo?

Real Estate Agent with ColdwellBanker SSK Realtors ~ 478.960.8055 anita@cbssk.com

Facebook Fridays - Courtesy of Anita Clark Realtor

~ Facebook Marketing Tips ~

The very first thing new visitors will notice when they visit your Facebook Business Page is the cover photo (sometimes called the banner). It should positively reflect your business and provide important information you want consumers to know.

The key dimensions are 820 pixels (px) wide by 312 px high for desktop viewing and 640 px wide by 360 px high for mobile devices. Anything less and FB will stretch the photos to meet those dimensions...you do not want that (i.e. blurry images). My cover photo is due for a change, how about yours?

Did you know...there are over 2.3 billion FB users around the world!

I have been asked several times recently how to get new likes. I tell peeps to focus on putting out quality information without being spammy and the adoration will follow. It also helps to genuinely engage on other people's content as well as responding to consumer comments on your page. High vanity numbers do not make the phone ring! The information you provide and interactions you have are what brings in new prospects. 

PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment, just like Debb Janes EcoBroker and Bernie Stea JD do with Youtube Thursdays. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy Rainers!


Heidi Johnson

Heidi Naturally


Ken Rohn, REALTOR®, GRI®

The Rohn Group


Marina Garan

Marina Miami Realtor


Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi

Gene Mundt, Mortgage Originator


Ginny Gorman

Experience Southern RI Real Estate

Facebook Articles

I tend to like 2 types of FB improvement articles. Those that I believe will help me reach my  goals without using up too much brain power or time to implement and those that step me through "how-to" in an easy to follow along post. You will find examples of both types of articles in the list below so make sure to check them out Rainers...Happy Reading!

Utilizing the Facebook Pixel Events Setup Tool

7 Simple Steps to Create A Facebook Biz Page  

15 Facebook Statistics Marketers Should Know

Important Tips to Build/Run a Facebook Group

Bonus: 26 Desktop & Mobile Marketing Tools

Happy Facebook Friday! ;-)

Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote others, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Biz Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~


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Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Many thanks Anita!  And yes the cover photo and staying focused on your FB helps!

Apr 26, 2019 05:46 AM #8
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Change is a good thing...heightens the interest in what is happening !

Apr 26, 2019 05:59 AM #9
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Photos are a big deal - I know personally, a great photo captures my attention as I'm browsing social media sites. Thanks for always sharing your tips, Anita. D 

Apr 26, 2019 07:24 AM #10
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Anita - I am following most of the teams listed today.   That photo, I know is important.

Apr 26, 2019 07:39 AM #11
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Anita Clark  Love all that you do here. I need to change my facebook banner picture thanks for the reminder. I have been getting new followers every week at least a few and not agents. 

Happy Facebook Friday - Hannah 

Apr 26, 2019 10:12 AM #12
Kathleen Breedyk
CallSource - Westlake Village, CA
Business Performance Management

Hi Anita!  You mention that Vanity numbers don’t make the phone ring – and I assume you mean with regards to Facebook marketing.  Totally agree in that context – I would always suggest to businesses that use Vanity numbers as part of their branding to go with a medium such as a billboard, vehicle wrap or radio/TV ad. We’ve got a lot of research that says a good Vanity number marketed in the right channel can make your phone ring 30% more.  Love your marketing tips by the way.

Apr 26, 2019 10:26 AM #13
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Anita, for sharing your Facebook experience and your advice.

Apr 26, 2019 10:52 AM #14
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Completely agree Ginny. Staying focused is definitely a key to success.

Sally: And they do notice the changes, that you can be assured of.

Debb: We are visual so it makes sense to keep the cover photo fresh.

Great. Thanks for ensuring you are already following them, Grant.

Slow and steady and before you know it you are closing biz because of FB, Hannah.

Kathleen: Yes, in regards to FB marketing. It is not vital.

Happy to assist. Much appreciated Roy.

Apr 26, 2019 11:47 AM #15
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Great advice Anita Clark ! Put your face or brand or both out there to help make the personal connection.

Apr 26, 2019 11:56 AM #16
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Anita Clark  Was just on YouTube trying to learn about using Pixels. Are you using them in your ads?  Actually, they seem to be a must and I have not gotten a hang of just how to install them yet   

Apr 26, 2019 01:05 PM #17
Ken & Velma | The Rohn Group, REALTORS®, GRI®
eXp Realty - Gilbert, AZ
Serving Gilbert, SE Maricopa and Pinal Counties

Anita, thank for another informative post. Thank you for including The Rohn Group as one of the featured pages. We certainly appreciate it and will reciprocate. Happy Friday all!

Apr 26, 2019 01:57 PM #18
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Andy: Visual displays help as you know. 

Hannah: It is on the to-do list. My oldest daughter has been helping out with FB marketing so I may put her on this task.

My pleasure Ken. I hope you see a lot of new activity.

Apr 26, 2019 02:21 PM #19
Nick Krehnke 425-202-5655
All Square Mortgage INC. - Seattle, WA
"Your Trusted Friend in the Home Loan Biz" :)

I make mine so that the main important message and phone number are not covered up by my profile pic and other stuff that they might see when they come to my page

Apr 26, 2019 03:00 PM #20
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Anita:

I recently changed my banner and added several photos. But perhaps it's time to make another change...and to address my other FB pages, too!

Have a wonderful weekend!


Apr 26, 2019 06:06 PM #21
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

A smart move and keen attention to detail. Kudos to you Nick!

Jeff: I have been doing the same on a new page. Nothing wrong with getting under the hood and sprucing the page up.

Apr 26, 2019 06:55 PM #22
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Another well written post and a great REMINDER that it's time to re-evaluate my Message on mt FB Biz Page!  In Process

Apr 26, 2019 07:41 PM #23
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Ashburn, VA
Alexandria Virginia Homes For Sale

Anita, we tend to change our cover photo with the seasons but, your post makes me think we should do it more frequently. There's always a fresh new picture to be added. I used to forget to take pictures when I was out and about but, it has become a habit. An eye-catching local photo always gets attention. Hope you're having a great weekend!

Apr 28, 2019 05:49 AM #24
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Go for it Diana. If you are familiar with Canva, you can create a professional looking new cover photo for free in about 5 minutes.

Amanda: I saw one last year (wish I could remember it) that changed theirs a couple of times a month with an obscure photo of a location from their area. The first person to guess where it was got a prize. I haven't tried that but thought it was an interesting way to keep engagement up. 


Apr 28, 2019 11:36 AM #25
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

People today have short attention spans and a great photo is a must!

Apr 29, 2019 06:51 AM #26
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

That's a great way of putting it, Shirley. I agree!

Apr 29, 2019 02:15 PM #27
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Realtor - Homes for Sale in Warner Robins GA
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