Education & Training with Performance Development Strategies

There are many different real estate agents and many different brokers.  If you are one of them what sets you apart?

Having a unique value proposition will differentiate you from your competition. Most people are at a loss when it comes to articulating their unique value proposition. Many companies say that their service is what sets them apart from their competition. They will say, “Our Service is what sets us apart. We give great customer service.” If that is your answer, I would ask you to think about that. Doesn’t everyone claim to give great service? What is unique about yours?

You really need to go a step above that by exceeding your customers’ expectations. One way to do that is create a product, a service or an experience that is innovative in your customers’ eyes. What would really wow your customers? Steve Jobs achieved that wow when he created the iPhone, an invention that was less of a phone than something holding most of our needs that we can carry anywhere.

According to Peter Drucker, in order for any business to succeed, a business must attract and retain customers. The key questions obviously become, “What do my potential customers want from me? How do they want to receive it, and how do I get them to keep coming back for more?”

Many organizations today are stuck in the rut of a “that is how we have always done it” mentality. They are so involved in their business on a daily basis that sometimes they have blinders on as to what is really happening. They miss what the customer really wants, and ultimately what the customer really sees as they interact with the organization.

Does your customer have an emotional attachment to your company? What is your brand and what is your brand loyalty? For example, Starbuck’s has created a brand of coffee but the real brand is the great guest experience, or the “other place” where people come to work and interact as they have their favorite beverage. The great guest experience is the emotional attachment that Starbucks has with its loyal customers.

Don’t talk about your service because no one knows what that means. The problem with that statement is that it is not defining what excellent service they provide and how they wow the customer. Instead consider how you measure the voice of your customer. Understanding your customers’ wants and needs is step one. The products and services that you create to meet those needs will create the customer loyalty. Create a connection with your customers. Customers will see the value of the connection when they see the business working on solutions to their problems. Creativity, flexibility, and innovation will help you create value filling a vital need of the customer and no one else can fill.


In the end driving innovation and customer loyalty comes down to leadership and execution. You must provide leadership, establish a culture of goal achievement and accountability, and measure results in the eyes of your customers.  See a similar post on our web site titled INNOVATE TO CREATE YOUR VALUE PROPOSITION.

Learn how we help you create value by being innovative.

Contact us to learn more

or call 914-953-4458.



Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Sally K. & David L. Hanson 05/13/2019 03:11 AM
  2. Barbara Todaro 05/13/2019 03:37 AM
  3. Roy Kelley 06/10/2019 01:00 AM
Real Estate Best Practices
New York Westchester County
Westchester County
unique value proposition
creating loyal customers in westchester
how do you create value
customers value connection

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Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Sally and David - I see your unique value propositions described in your posts.

Barbara - yes, yes.  That is the one constant isn't it.

Sheila - thank you.  I think the details (specifics) is where the rubber meets the road.

Nina - that is right and it is why niches done well can add up to less is more for a businesses.

May 13, 2019 05:00 AM #5
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


This is what a great brand is all about.  Although I am not a fan of Starbucks, I admire them, and love seeing  the lines they generate in the morning. A

May 13, 2019 06:04 AM #6
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Everyone has to have something that sets them apart, some have told me that it is my smile, but I hope that it is that I am honest, trustworthy and caring!

May 13, 2019 07:03 AM #7
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Ron and Alexandra -  thanks so much acknowledging this.  And coming from you are your expertise it means a lot.

Brian - I have never met you in person but I know that you are all about those things.

May 13, 2019 12:03 PM #8
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Grant once we get it through our heads that it is all about the client and not about us, we can then start to set ourselves apart.  Not as easy at it sounds

May 13, 2019 01:30 PM #9
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

George  - that is for sure.  Ask someone in BNI to do their unique 60 seconds and you can see that.

May 13, 2019 02:59 PM #10
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Well done, Grant! It's easy to say how great your customer service is but everyone else can say the same thing. You have to find what is truly unique to you and what you offer and how it will help your clients. 

May 13, 2019 07:05 PM #11
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Grant.

Whoever wants to be great must become a servant.  Our founder believes in that and so do our agents.

May 14, 2019 03:26 AM #12
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Kathy - yes, and it is not as easy as it sounds—making your business stand out  

James - servant  leadership will creat a culture of caring   


May 14, 2019 06:50 AM #13
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Grant,  Customer service, You You are the one, lots of things like that and not us makes us a better company I would always say.

May 14, 2019 08:57 AM #14
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Grant Schneider - Great point!

This is something that must be articulated to your client in a way that others do not.  There is customer service and then there is customized service. I provide White Glove service. My job is to keep my clients off the proverbial ledge. 

May 14, 2019 01:41 PM #15
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Ashburn, VA
Alexandria Virginia Homes For Sale

Grant, you make excellent points but, then again you always do. I'm pretty sure no company says they deliver poor service. Hearing someone delivers great service doesn't mean much at all when I really think about it. Giving examples and sharing what we provide will turn people into clients. 

May 15, 2019 05:28 AM #16
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Will - yes, we are all here to serve the customer.

Sheri - that is a great way for you to differentiate your service.

Amanda - yes, giving examples of what makes you unique will help establish your brand.

May 16, 2019 08:14 AM #17
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Again, excellent tips and I wholeheartedly agree that clients do notice when we are attentive. Oh, and about the 'rut,' I also couldn't agree more! 

Happy Saturday, Grant!

May 18, 2019 05:50 AM #18
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

In order to separate yourself from 1.3 million Realtors,you have to be able to communicate your value to your clients so they can see it.

May 18, 2019 09:55 AM #19
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Target the market, qualify the market and market the market with up to three unique and significant services that integrate into your marketing strategy. Hopefully, you're the only agent that stands out but if not, there shouldn't be that much competition in your target market. Great post. 

May 18, 2019 08:30 PM #20
James (Jim) Lawson, DBA
DomainRealty.com LLC - Bonita Springs, FL
Broker Associate, RSPS, BPOR, HI & PE

I always try to make my client's real estate journey a pleasant experience despite whatever problems are confronted. This involves a can do attitude, good problem anticipation, timely high quality solutions and achieving top-notch communication among all involved. 

May 18, 2019 11:54 PM #21
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Grant - Attract and retain are key. Differentation is a stand-out.  or it should be. And for the right reasons hopefully.  

May 19, 2019 08:51 AM #22
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Grant, I like to give my clients service that I would expect, and you can't go wrong.

May 19, 2019 10:11 AM #23
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Debe - yes they certainly do notice.  Customers want attention.

Lanre - oh, yes.  That is most certainly true.

Kimo - that is certainly a good plan.

James - that sounds that a plan where you are exceeding expectations.

Michael - when you have a unique differentiation that is appreciated then you've got it.

Joan - exceeding their expectation I would imagine.

May 20, 2019 08:53 PM #24
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