Open Houses

Real Estate Agent with Atlanta Communities 303302

I have noticed recently that there is much talk about skipping the annoying open house when you list your home because, "It invites people to go through your home." Many times this sentiment is echoed by agents saying it never sells a home and is a waste of time. At den Boer homes, we hold open houses for every home we list within the first 10 days unless our client is firmly against it. We know that when done properly, they are 100% successful. Let me explain.

First of all, when you list your home, you are inviting interested parties to come into your home and look around. I am not sure how this is different from an open house scenario. Next, an open house is all about exposure for your home. If the listing agent properly advertises the open house at least a week in advance, notifies the neighbors, sets out signage, and uses a host agent to be with them at the open house, then even if no one shows up the extra advertising garners extra exposure for the home. Many times a prospective buyer will notice the open house, not have time to come by then, but notify their agent about it and come see the home later. A success for the Open house, but not noticed by the listing agent.

Open houses, when done correctly, are always successful and safe. If you would like to know more about our Open House plans, contact us now. We love to talk about our successful clients!!

Posted by

Peter den Boer, Associate Broker, Realtor

Atlanta Communities Real estate Brokerage


Ph. 770.713.1545


I write about daily life as a Realtor in the Towne Lake Community in Woodstock Georgia.


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Mercedes E. Santana
Santana Property Group - New York, NY
NYC Multifamily Properties

I'm surprised to hear the resistance to Open Houses, there is always an added value to getting word of mouth exposure from everyone that walks thru. You are right,  if done correctly it should be successful.

Aug 13, 2019 06:09 AM #1
Lorrie Semler, REALTOR® in the Dallas area. Call/text 972-416-3417
United Real Estate - Addison, TX
Real Service. Real Results. Real Estate

The neighbors often know of friends and relatives who want to move to the neighborhood. It's helpful in getting the word out.

Aug 13, 2019 06:18 AM #2
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Peter. Nothing is always anything. I was not good at open houses and was once robbed too. I guess your experience is different.

Aug 13, 2019 06:37 AM #3
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Good morning,  Peter - while I enthusiastically agree with you about open houses as an effective marketing tool, I understand there are those(including some agents) who disagree. Selling a home isn't always convenient but a real estate professional like yourself can make it feel much better.

Aug 13, 2019 07:22 AM #4
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


It certainly works here in Santa Barbara, and Southern California.  For whatever reason, it does not work in other areas.  Each market is distinctly different.  A

Aug 13, 2019 08:13 AM #5
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Peter den Boer - why not get as much exposure as you can.  It makes perfect sense. 

Aug 13, 2019 12:09 PM #6
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Peter- even though I'm not an agent, I can see many reasons why and Open House, when done right, can benefit the sellers for the very reasons you mentioned. 

Aug 13, 2019 06:40 PM #7
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Peter den Boer

MBA,GRI, Associate Broker, Realtor
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