Every week we receive emails offering to help us make our website easier to find.
"I came across your website and noticed that you were not ranking well for certain keyword phrases."
I suspect there's an infomercial on at 2 a.m. selling all these SEO "experts" a template email and thousands of agents' email addresses for only 4 payments of $29.99 each!
Very few of the emails stray much from the same basic idea: We found you, but you can't be found!
But here's the crux of it for me, they don't know what keywords are important to me and our business.
If they're trying to pair me up with Cincinnati homes for sale, I don't expect to do well. The 800 pound gorillas of real estate spend serious bucks to make sure they get the top spots on page 1 and keep us small fry out of sight.
Cincinnati luxury homes for sale? Not going to do so well there either.
Horse farms for sale? Lakefront property? Commercial? Investors? Those terms and many more and not in our wheelhouse.
But the terms that ARE important to us get us found. Focusing on what works for our business moves us out of the crosshairs of the gorillas and right into the sight of home buyers (and the occasional seller) that has a specific need that overlaps with what we do best.
What we've found over the years of blogging here and creating IDX pages on our website is focusing on underserved niches of real estate allows us to be more productive. When a potential client finds us, there's a better chance of converting them to a client than any paid lead service can provide. They've checked us out, confirmed we have the expertise they want, and realized we're everywhere they look for the keywords that matter to them (and us).
No big bucks solutions needed to put this concept to work, just a concerted effort with a keyboard and understanding the local market and consumer needs. It's just a matter of putting a BIG needle in the haystack so it's easier to find!
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz