Ask An Ambassador: Needle In A Haystack? You Can Be Found!

Real Estate Agent with Transaction Alliance 513.520.5305 SAL.2002007747

Every week we receive emails offering to help us make our website easier to find. 

 "I came across your website and noticed that you were not ranking well for certain keyword phrases."

I suspect there's an infomercial on at 2 a.m. selling all these SEO "experts" a template email and thousands of agents' email addresses for only 4 payments of $29.99 each!

Very few of the emails stray much from the same basic idea:   We found you, but you can't be found!

But here's the crux of it for me, they don't know what keywords are important to me and our business.  

If they're trying to pair me up with Cincinnati homes for sale, I don't expect to do well.  The 800 pound gorillas of real estate spend serious bucks to make sure they get the top spots on page 1 and keep us small fry out of sight.

Cincinnati luxury homes for sale?  Not going to do so well there either.

Horse farms for sale?  Lakefront property? Commercial?  Investors?  Those terms and many more and not in our wheelhouse.

But the terms that ARE important to us get us found.  Focusing on what works for our business moves us out of the crosshairs of the gorillas and right into the sight of home buyers (and the occasional seller) that has a specific need that overlaps with what we do best.

What we've found over the years of blogging here and creating IDX pages on our website is focusing on underserved niches of real estate allows us to be more productive.  When a potential client finds us, there's a better chance of converting them to a client than any paid lead service can provide.   They've checked us out, confirmed we have the expertise they want, and realized we're everywhere they look for the keywords that matter to them (and us).

No big bucks solutions needed to put this concept to work, just a concerted effort with a keyboard and understanding the local market and consumer needs.  It's just a matter of putting a BIG needle in the haystack so it's easier to find!

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Comments (14)

Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

very well said ... just need to show you have specific expertise and actual real live humans will find you!  

Nov 15, 2022 02:01 PM
Liz and Bill Spear

And they don't ask for a referral fee :)

Nov 15, 2022 02:22 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I always tell them that PLENTY of buyers and sellers find me, so no thanks (if they call).  I just delete the emails.

Nov 15, 2022 02:02 PM
Liz and Bill Spear

I've found the quickest way to get most of these types off the phone is tell them we're retiring from real estate...and we will...eventually :)

Nov 15, 2022 02:22 PM
Liz and Bill Spear

LOL!  Yep, sic Don on them!  I had someone try the same scam on me about 3 years ago.

Nov 15, 2022 02:46 PM
Tammy Lankford,

Liz and Bill Spear  Haven't tried that.  Although the last person who called wanted me to "wire a fine" because I missed jury duty hung up real fast when I told him my husband was in state law enforcement.

Nov 15, 2022 02:44 PM
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Spot on, Liz and Bill Spear . It takes a lot to compete with the most popular key words in your market, but finding a niche that you can dominate is the key!

Nov 15, 2022 02:07 PM
Liz and Bill Spear

And frankly for the larger metropolitan area we COULD cover, I don't want to go everywhere.  Too much to cover and know to do it all perfectly.

Nov 15, 2022 02:26 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Bill (and Liz too) - there is no shortage of "opportunities" for those who want to separate money from pockets.  And it seems real estate agents are perfect for picking.  

Nov 15, 2022 02:33 PM
Liz and Bill Spear

There seems to be an infinite number of companies and people wishing to open our wallets.  I tend to keep a pretty good padlock on it for anyone that cold calls me.

Nov 15, 2022 02:46 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

You do have a way with words my friend and I am always appreciative for your voice of reason 🙂

Nov 15, 2022 08:25 PM
Liz and Bill Spear

I've learned a few things over the years in the Rain :)

Nov 16, 2022 04:58 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Sometimes I want to be one and sometimes I want to be the other. It’s a pain then I disperse my energy

Nov 15, 2022 10:44 PM
Liz and Bill Spear

For us, it's about what works and what doesn't.  More time on what does, less on what doesn't.

Nov 16, 2022 04:58 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Funny that you said "they don't know what keywords are important to me and our business" because one time when I received a call where they said I wasn't ranking for keywords, I said, Oh really? What keywords am I not showing up with? They had no idea. It was just a sales pitch. Anyway, I get those emails a lot and they all get deleted. Thanks again for a spot-on post!

Nov 16, 2022 04:41 AM
Liz and Bill Spear

I give SLIGHTLY more credibility to the ones that at least mention WHICH of our websites they're looking at.  But still, if I wanted that particular kind of help, it won't be from a cold call/email.  We've got contacts here that we'd trust to help.

Nov 16, 2022 05:00 AM
Brenda J. Andrew

That is hilarious.  I love that come back and will have to try that next time they call.  We were with family over the weekend and I got a call that was marked solicitor.  My kids asked how I got it to show up that way and I told them I would save the number in my phone for the next time they called.  Anyway, they thought that was great.  Most of the time I block the number, but sometimes I do that.  Anyway, thanks for your response, it made my day!

Nov 16, 2022 05:20 AM
Brenda J. Andrew
Professional Realtor in Conroe/Willis, TX

Good morning Liz and Bill, Thanks for always sharing your expertise.  This is a constant reminder I need to hear.  We are starting over in a new area and I'm working on blogging, but more on my website.  I need to figure out how to get it to go to both places without having to post it all twice.  Anyway, I need this constant reminder, and I know persistence pays off in the long run.  

Nov 16, 2022 05:22 AM
Liz and Bill Spear

Brenda, Wherever that may be, post first to the place that is most important to get YOU found.  For me, I didn't post the exact same material twice anywhere, but repurposed my content (take a blog post and work it into an IDX search page).  Over time, the blog posts were overtaken by the IDX pages for being found.

Nov 16, 2022 05:26 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

When they say, "You can't be found," I always say 'you found me, thanks'' and hang up

Nov 16, 2022 08:41 AM
Liz and Bill Spear

Exactly, they did find us (somehow), so it must not be nearly as bad as they want us to believe.

Nov 16, 2022 10:22 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Liz and Bill Spear  My thoughts exactly- love it   😉

Nov 16, 2022 09:10 AM
Liz and Bill Spear

Put the right content out and good things can happen.

Nov 16, 2022 10:22 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

I feel so fortunate to have learned this lesson way back in the early days of rain.  I had no idea how to get found but with the right key words for our niches we were ranked high and found often.  It was exactly because of what you said Bill...

Focusing on what works for our business moves us out of the crosshairs of the gorillas and right into the sight of home buyers (and the occasional seller) that has a specific need that overlaps with what we do best.

Nov 16, 2022 01:32 PM
Liz and Bill Spear

To me, niches are superpowerful when properly selected.  In our case, the low maintenance niche sends us (mostly) buyers that spend more than the area median, in some cases much more.  That allows me to work with fewer clients and still net a decent income.

Thanks for the group feature!

Nov 16, 2022 03:40 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Featured in BananaTude!


Nov 16, 2022 01:33 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones


Thank you again for a spot on post that really tells it like it is!

Nov 18, 2022 08:06 PM
Liz and Bill Spear

 We know it works :)

Nov 20, 2022 05:45 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude


The emails, texts and calls about not being found online, or not ranking, and how X company, who happens to have helped 1000s of clients get on page 1 (or other similar nonsense) can do the same for me, gets pretty tedious.

The right content and the right keywords for our individual target markets and niches works!


Nov 22, 2022 12:11 PM