NEVER FEAR The "Call to Action" HERO is Here! - 12/29/10 06:06 PM

As a certified Mastery Coach for Fortune Builders I'm ALWAYS looking for the most bang for our marketing buck not only for my company but also to help my students!  We spend time and resources testing the effectiveness of varying marketing campaigns.  In fact, the majority of the budgeted expenses for real estate professionals involve marketing.
What I don’t get are agents and investors who spend a ton of money to promote their brand, their services, properties, etc…. but, don’t do anything to capture their audience.  Why spend money on pay-per-click campaigns, blog maintenance, social media management, SEO services, and … (0 comments)

You Can’t Polish a Social Media Terd - 12/22/10 05:28 PM
I was discussing matters with a team member recently.  We both agreed that a system we were using in our office was not working and needed to be thrown out and not re-built.  Without hesitation he summed it up…”you can’t polish a terd.”  Say what?  I could not contain the laughter. Never before have I heard the “can’t turn a sow’s ear into a silk purse” analogy put quite so bluntly.  For some reason I connected his saying to an issue I have been having with real estate professionals and their social media interaction.
Many don’t think about their on-line reputation … (28 comments)

Mortgage Insurance… Should I Short Sale Care? - 12/20/10 07:51 PM

Oft-times mortgage insurance can become the monkey wrench in the short sale approval process.  If you haven’t encountered mortgage insurance (MI), you will.  So, what should you expect and what should you do?  Better yet, what do you do to get to the closing table?
Well, I first want to clear up with mortgage insurance is for those of us that that like to say we know but could truthfully use extra light on the subject.  Mortgage Insurance is exactly that.  It is insurance.  Lenders or the investors backing the loan take out mortgage insurance which compensates them if the … (5 comments)

Happy Rock N' Roll Holidays! - 12/20/10 07:34 PM
If the video does not load - please go to
http://shortsaledailynews.com/ssdn-crew-rockin-holiday-tribute/
The Short Sale Daily News Crew knows that and as you enjoy this holiday season, we'll be here after the holidays to ROCK YOUR SHORT SALE WORLD!
… (4 comments)

The Top Ten... - 12/17/10 09:27 AM

RealtyTrac has released the latest foreclosure activity for November 2010. Problems with paperwork in the robo-signing scandal, the subsequent foreclosure suspensions by the mega banks, and the need for tens of thousands of re-filings by mortgage servicers, caused foreclosure activity to fall to its lowest level since November 2008. Nationally, foreclosure filings for November dropped 21 percent from the previous month and 14 percent from a year earlier. For the first time since February 2009, RealtyTrac says the total number of monthly filings dropped below the 300,000 mark, with 262,339 properties in November.
That’s equal to one in every 492 … (3 comments)

How Do You Eat a Real Estate Elephant? - 12/15/10 08:53 PM

Originally posted on Short Sale Daily News
One bite at a time…..
Building a real estate business in today’s market can seem like a daunting task.  Do you sometimes feel overwhelmed?  The different hats and directions each of us need to tackle on a daily basis for consistent growth can give even the best in the biz an “I’m sinking in quick-sand” feeling.
So, what do you do to keep your head and move forward? First, and most essential for business sanity, is to break your business into departments.  Even if you are the lone player on your team, you … (1 comments)

Do Americans Still Want the Dream of Homeownership? - 12/15/10 09:31 AM

Will all that’s happened in the economy and the housing market the last couple years, have Americans soured on the idea of owning a home? Fannie Mae conducted a study to find out and discovered Americans still strongly desire to own homes.
“Despite Americans’ strong desire to own their homes, our study reveals that life events are greatly influencing families’ decision to rent,” said Doug Duncan, Fannie Mae vice president and chief economist. “This trend, coupled with the housing crisis, has caused consumers to approach homeownership with greater caution and thoughtfulness.”
The Fannie Mae 2010 Own-Rent Analysis found that 51% … (1 comments)

Fannie Mae and Freddie Mac Pressured to Write Down Mortgages - 12/14/10 01:14 PM

Key members of the White House and numerous federal housing officials are now applying more pressure to Fannie Mae and Freddie Mac to reduce loan balances for underwater borrowers. The number of such borrowers is growing, with nearly a quarter of the nation’s homeowners owing more on their homes than they are worth.
The problem with this is, the farther a borrower dips into negative equity, the more likely he/she will be to walk away and allow the property to go into foreclosure. Stemming the foreclosure flow is the goal and where better to start than these two agencies who, … (2 comments)

Simply Simplify - 12/09/10 08:17 PM
 
In today’s world, can you really afford anything to be more complicated?  Doesn’t life seem to get shorter and shorter?  Believe it or not, simple can be the way to go.  Let’s discuss how that relates to marketing, at least from a digital standpoint.
We know you’ve got a lot to say, especially about a topic you’re passionate about.  What could you possibly be more passionate about then your own business and the industry where you work each and every day to put ends meat on the table.  Trust us, we get you.  However, when you’re trying to convey your … (1 comments)

Why The Heck Am I Doing This?!? - 12/08/10 08:22 PM

I did not choose real estate as a career.  Oops, I can hear my business partners at Short Sale Daily News and team at Southeastern Group and Southeastern Home Team cringing at my admission.  But, the truth of it is, I really did not want to pursue real estate when I was deciding “what to be when I grow up.”  In fact, the idea of helmet hair and a gold coat (no offense to C21 or anyone with helmet hair) was absolutely NOT what I wanted to do with my life.
As a kid, I associated real estate with what … (5 comments)

Backward Progress…Not an Oxymoron, Moron! - 12/07/10 06:15 PM

Are you generating enough leads to support your business?  If you are not closing the number of transactions you need to stay afloat, then you are most certainly NOT.  It may be time to take a step (or maybe a few leaps and a jump) backwards in order to EVER move forward as a business.
If I am speaking to you, don’t cry in your chardonnay.  If you think your lead generation efforts are on track, GREAT.  But even if you deem yourself a lead generation superstar, more leads are still the merrier, right?
So what do you do to … (1 comments)

Are Standards The Answer? - 12/06/10 07:24 PM

The Governor of the Federal Reserve, Dan Tarullo, spoke before the Senate Banking Committee last week and urged Congress to set up national foreclosure standards. Tarullo detailed how examinations from regulators have uncovered numerous deficiencies in both the servicing and foreclosure processes. He believes the industry must make major investments to fix the current problems and fundamental changes in the current mortgage system need to be considered.
This is all stemming from the robo-signing controversy that made major headlines this Fall.Congress is being pressured by numerous consumer groups, legal agencies and other government arms to make changes to prevent such … (2 comments)

Stripped & Unprotected?!? - 12/06/10 11:10 AM

The Federal Reserve has issued a proposal to amend a 42-year-old provision of the federal Truth in Lending Act. The change would make it far more difficult for homeowners to stop foreclosures and get out of predatory home loans with extremely unfavorable terms.
In response, numerous foreclosure defense attorneys, civil rights, labor and consumer advocacy groups have formally written the Reserve’s Board of Governors to ask for the withdrawals of the proposal. In addition, they have suggested any future changes or updates to the Truth in Lending Act be handled by the newly-formed Consumer Financial Protection Bureau.  This new bureau … (1 comments)

Rolling a Giant Boulder Up a Hill? - 12/01/10 08:02 PM

Have you ever had muscle fatigue?  You know, you are holding something really heavy and your muscles start to shake and ache and finally just give in.  Have you ever pushed with all you’re might against something extremely heavy that just won’t budge and your legs buckle or your feet slip?
I have felt that way while trying to keep my business afloat in between real estate deals.  Have you?
Every business has monthly costs.  Those costs are a recurring event every month.  Bills don’t wait just because you haven’t closed a deal or a real estate closing is delayed.  … (7 comments)

 
Amy_adjusted

Amy Ransdell ~ Atlanta Short Sale~Short Sale Daily News

Kennesaw, GA

More about me…

Southeastern Realty Group

Address: Kennesaw, GA, 30144

Office Phone: (678) 905-7930

Cell Phone: (404) 735-3187

Email Me

Targeted to become the most comprehensive blog on SHORT SALES in existence written by leaders of the Short Sale Daily News team. Written exclusively to cover short sale information that you will not find from any other source. Agents wanting faster approvals, higher acceptance rates, better closing percentages, and a simpler, systemized, and profitable process are invited to participate, share blogs, and subscribe. We are always moving forward ....to your short sale success.

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