Mastery Coaching Marketing Module - Developing Your B2B - 07/29/08 08:44 AM



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How Fortunes are Made - 07/28/08 10:21 AM
"Fortunes are made outside of the 9-5"
I talk a lot about balance.  Balance at work, balance at home.  Life is much bettter all the way around if we keep boundaries and have strict standards.  Mainly because I work with the super producers who are in risk of losing what they love most because of their insane lifestyles.  As much as I think balance is good and healthy - the reality is that our life is a life of seasons.  In order to become a super-producer and be on the top of the heap, you must be willing to do what … (8 comments)

ARGH - Why is our Industry so Stupid? - 07/25/08 11:26 AM
Last night, I may have discovered that I am a little on the stupid side.  Seriously.  I know that may not come to a "blinding flash of the obvious" to those that subscribe to my humble blog, but until yesterday I thought I understood our crazy and dysfunctional industry.   Just like your drunk uncle Joe or the mother-in-law that you wished wouldn't have been part of the deal, there are a few things we all put up with in our real estate lives.  But at the end of the day, I thought creating income was the point of why our Broker … (26 comments)

Does your logo really make a difference? - 07/24/08 07:01 PM
Every once and a while I get something that is just too good not to share. Dean is a fellow Master's Program Graduate and is the CEO of one of the finest Ad agencies I've ever been exposed to. I received this article last week from him and thought it dovetailed into the branding series I just wrapped up. I hope you enjoy Dean as much as I do -
Does your company logo really make a difference?
Identity is powerful. Your logo will be front and center on every piece of promotional material you'll ever create and it will enter … (12 comments)

Website 2.0 - 07/23/08 06:30 PM

I don't usually spend much time talking about me or what we are doing here at Mastery Coaching. As a coach, I am very well aware that you inherantly care more about you and what you are doing.
But every once and a while I need to slip a little shamless plug in.
Since you all represent the best and the brightest in today's real estate community I thought I'd ask your opinion on our new website re-design.
We are still working on some things (are you ever done with websites?) but it is far enough along to make live.
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Mastery Coaching Marketing Module - Blogging for Business - 07/22/08 02:01 PM

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7 Diseases of the Attitude - 07/18/08 10:29 AM
Attitude is one of the most fundamental keys to success in the real estate world.   It will outperform longer hours, higher IQ's and superior credentials.  It is free and simple to develop and maximize for almost unlimited return in revenue and commissions.  Although it is simple, it is not necessarily easy for some and I want to highlight 7 of the killers of a great attitude.
Indifference - The "I don't care" or "whatever" attitude pushes back and disengages from the world and its problems.   It doesn't contribute to solutions or progress.  Remember, "The only thing needed for evil to rule … (6 comments)

Creating a Referral Machine for your Business - 07/18/08 03:56 AM
Tired of marketing like a maniac but not getting any clients?  Beef up your referral systems, and soon you'll have all the clients you want.
Here are ten secrets of building a referral machine that builds your real estate business:
1. Network, network, network.  And when I say network, I don't mean join groups and never go, or go but skulk around the sidelines, I mean network actively.  Talk to people about their businesses, and your business.  Mingle with people you've only met once so that you get to know them better.  Introduce yourself to everyone you don't know, and learn … (71 comments)

How to Profit in any Market - 07/16/08 09:38 AM
The magazine, Fast Company, recently declared that Americans are becoming a nation of "free agents". They described a generation of consultants and professionals, all selling their services for the length of a project or until a problem is solved. That brings tremendous freedom, and new responsibilities to run our careers as businesses! Unfortunately, many "free agents" have never run a profitable business. The following are my list of critical issues in creating a career/business that will remain profitable for years to come.
Customer Benefits. You and your customers must clearly understand the benefits that your services provide. What are the 5 … (6 comments)

Mastery Coaching Marketing Module - PR 101 - 07/15/08 10:20 AM

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Mastery Coaching Audio Podcast - 07/14/08 01:31 PM
 I just wanted to let my friends on AR know that our audio podcast has been approved by iTunes and is up and running.  Please feel free to subscribe if you are into that kind of thing.

 
Carpe diem,

You can also click on one of the following links to have my daily blog with helpful life and business tidbits geared to real estate's elite delivered to your computer,
To subscribe via email
To subscribe via RSS reader
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10 Goals to Reach in the Next 90 Days - 07/11/08 12:06 PM
10 Goals to Reach in the Next 90 Days

What are the goals you most want to set for yourself for the next 90 days?
Please select only those goals that you really want, not the ones you should, could, oughta, or might want. Look deep inside, write down your 10 personal and professional goals, and discuss these with your coach. When you set the right goals for yourself, you should feel excited, a little nervous, and ready and willing to go for them!
Don't select the goals you historically have chosen but never reached, unless you're in a … (2 comments)

Best Practices for the Home-Based REALTOR - 07/09/08 10:27 AM
Working at home, alone with one's computer and to-do list, seems like the ultimate manifestation of the American dream of successful self-employment. In the corporate world, how often do we roll our eyes at the fifth unwanted visit from boredco-workers in the space of an hour, or chafe at the time spent in mandatory (yet pointless)meetings, and heartily wish we could have just one afternoon of uninterrupted time to finish that project?
Just the thought of working quietly at home, comfortably clad in sweats rather than restrictive "office wear" and sipping a cup of fresh coffee for a change is enough … (5 comments)

Free Download - Mastery Coaching Marketing Module - The Power of the PAN - 07/08/08 04:05 PM


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Take care of your customer or someone else will - 07/07/08 09:34 PM
Every once and a while I get something that is just too good not to share. Dean is a fellow Master's Program Graduate and is the CEO of one of the finest Ad agencies I've ever been exposed to. I received this article last week from him and thought it dovetailed into the branding series I just wrapped up. I hope you enjoy Dean as much as I do -
 
Take care of your customer or someone else will
If you don't have the right disciplines in place to super-serve your clients, you will lose them and your reputation.
In … (4 comments)

Happy Birthday America - 07/03/08 10:24 AM
 
"Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe, to assure the survival and the success of liberty".
John F. Kennedy  
I wanted to send a humble note of thanks as we turn our attention to celebrating the birthday of the greatest country on the earth - To all those who have sacrificed much so that we may enjoy the innumerable freedoms that we take for granted each and every day, thank you, you are my hero.
 
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Setting yourself apart - 07/02/08 10:38 AM
"It's not enough to be the best at what you do; you must be perceived as the only one who does what you do."- Jerry Garcia
All good agents have some amount of obsession with developing their skills so that they can become the best at what they do.  Part of it is the innate competitive edge within sales people, part the natural bent to excellent customer service with those that spend their days endeavoring in a service profession.  But the GREAT agents have learned that excellence alone isn't enough.  They understand that they have to position themselves not as an … (1 comments)

Marketing Module - Getting Platinum Testimonials - 07/01/08 12:37 PM
This week's Marketing Module is now available for Download Here.
 
Session Title - Getting Platinum Testimonials
 
Session Description -
Savvy marketers know that client testimonials are worth their weight in gold, so we always encourage our clients to get as many as possible, and to get them in writing. As much as we like the personal reference, there is nothing as credible and as consistently reliable as a good old written testimonial to help prospects make that decision to take the plunge and work with you.
Come learn a few secrets that can take those gold standard quotes and … (1 comments)

 
Pollinger

Chris Pollinger

San Clemente, CA

More about me…

Real Estate Business Advisors

Address: San Clemente, CA, 92673

Office Phone: (949) 448-5624

Email Me

Leadership, Strategic and Business Coaching for Real Estate's Elite.

 



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