marketing tips: Are Your Descriptive Words Working FOR Your Sellers or Against Them? - 12/16/16 10:09 PM
Are Your Descriptive Words Working FOR Your Sellers or Against Them?
What's in a word in the real estate world?  
 
Words used in real estate marketing were evaluated and written by Professor Paul Anglin, University of Guelph, Ontario after examining listings of about 20,000 homes.  
 
Interestingly enough, I've spent alot of time evaluting words to help with my listings and have come up with similar results.  My results, however, are not nearly as detailed as his and my evaluation is simply a personal 'poll!'


Did you know that the word, 'beautiful' is worth about $12,500. in a sale?
 
'Beautiful'  or 'gorgeous' homes sell about 15% faster than average and for a whopping 5% more! Conversely, 'move-in-condition' sells 12% faster than … (101 comments)

marketing tips: Do You Have Walking, Talking Advertisements? - 06/14/11 05:08 PM
Do You Have Walking, Talking Advertisements? Are you running your business based upon a particular 'standard,' 'quality' or 'value.'   On what do you base your value?  Boosting customer service is best done by boosting customer relationships.  This is, as many have said before, the easiest part of our job but, sometimes the most neglected.  Why do we continue to neglect the best, free advertising that we have available to us? Our 'business' doesn't end at the closing table--as a matter of fact, our business with our clients never ends!  Let me repeat that one--our business with our clients NEVER ends, that … (67 comments)

marketing tips: Most Common Complaints About Real Estate Websites - 05/01/11 04:36 PM
Most Common Consumer Complaints About Real Estate Websites So, what is keeping your site from holding your visitors' interest?  Could be content, or lack thereof but, there are other reasons that folks just don't stay on your site.  Hopefully you've mastered all of the techniques to keeping the consumer on your site.  If you haven't, here are a few common complaints about real estate websites and how to remedy each of them: 1.  Slow Load Time:  Your readers, or should I say potential readers, will not wait for your site to load.  You wait because it's your site but, slow loading … (61 comments)

marketing tips: Slow Markets and Charlotte Homes - Bring the Two Together - Close the Sale - 09/25/10 03:58 PM
Slow Markets and Charlotte Homes - Bring the Two Together - Close the SaleToday’s slow real estate market can be a difficult time to sell Charlotte homes.  However, the fact remains that homes are still being bought and sold every day.   Buyers are out there; your mission is to attract them to your home.Here are a few tips for getting Charlotte homes sold in a slow real estate market: Prepararation - Your home needs to stand out from the rest, including sparkle and shine:
    •    Make minor repairs:  Patch holes, fix faucets and replace cracked tiles.    •    Clean thoroughly inside and out:  Including cobwebs, … (20 comments)

marketing tips: Are YOU Connecting with Gen Y-ers? - 12/08/08 02:38 AM
Are You Connecting with Gen Y-ers? Do you Tweet?  Do you use Facebook?  What about using a Blackberry?  Do you text?  If you're not doing all of the above and you want to tap into one of the most important generations that will be buying in 2009, then you'd better get to it!  Gen X-ers (born 1965 - 1976) started the trend and now we have a new generation who is incredibly tech savvy.  Those born between 1977 and 1994, known as the Generation Y-ers are not into cold calls or even friendly phone calls!  They prefer to text and text … (108 comments)

 
Debe Maxwell, CRS, The RIGHT CHARLOTTE REALTOR! (Savvy + Company (704) 491-3310)

Debe Maxwell, CRS

The RIGHT CHARLOTTE REALTOR!

Charlotte, NC

More about me…

Savvy + Company (704) 491-3310

Address: 2108 South BLVD, Suite 116, DILWORTH/SOUTH END/WILMORE, Charlotte, NC, 28203

Office: (704) 491-3310

Mobile: (704) 491-3310

Call (704) 491-3310 or email SavvyBroker@me.com

Author Bio: Debe Maxwell is a Certified Residential Specialist (CRS) in the Charlotte Metro region with a focus on the Charlotte luxury home market. My team of agents each have their own specialty areas, a benefit to anyone buying a home in Charlotte NC.

If you're thinking of listing your home, I would love to meet with you and share our marketing success package with you. My homes sell faster and for more money and after all, isn't that what every seller wants?! We'd love to help you buy or sell in the Charlotte Metro region.

   

    

Tweets by DebeInCharlotte


Listings

Links

Archives

RSS 2.0 Feed for this blog