Jason Pedley's (jasonpedley) Blog

A fellow copywriter mentioned this site on Twitter the other day and I wanted to share it with you. The site is called Sprout and the idea is simple - build your own flash animations without paying an expensive designer. Now, a word of caution: You should at least be somewhat familiar with the co...

With all the SEO buzz that’s on the Internet these days, it’s easy to get caught up in all the jargon and “secret” insider conversations happening on blogs and other sites. If you’re heavily involved in SEO, those terms are your lifeblood. But, if you’re a company simply looking to hire a conten...

Does anybody really remember (or want to remember) life before things like email, the Internet and cable TV? Here’s a list of five things that I use nearly everyday that I can’t imagine (or sometimes remember) living without: 1. My Olympus digital voice recorder. I’m a multi-tasker. And let’s fa...

The Internet if overflowing with dull copy. Set yourself apart by making your copy lively and on-topic, and you’ll get attention. It’s easy to let a designer come up with web age layouts before consulting your copywriter. While it may save some back-and-forth on the front end, later on, when you...

Each of us has been late. Sometimes, there’s simply nothing we can do about it. An accident has you stranded in traffic for hours. A flight gets perpetually delayed because of weather. But, what about those times when the only one you have to blame for your tardiness is you? When you’re late, an...

I just finished listening to a podcast about motivation and how motivation comes from within individuals because we all work under our own volition blah, blah, blah. Anyway, when I finished listening to the podcast, I wanted more information about the person I was listening to and his company. Od...