Last week I posted the blog about a Full Service Staging project that we worked on for four months and launched to very good reviews.   http://activerain.com/blogsview/1090497/months-and-months-of-work-but-worth-it- The owner was very happy with the results and the reviews were very very good.

We received word today that the house has already gone PENDING! Just 6 days.

Yes, that is very good news - in this market - really good news as that was quick. BUT here is the real story.

This home four months ago was not the home you see today by any means. We completely transformed the entire property from head to toe. The only thing we didn't change was the roof and foundation.  It was in sad shape when the owner purchased it and yes he invested some good money in it, but when it was done he priced it higher than anything in the neighborhood and 6 days later it went PENDING!

Some of the Agents who were on broker tour last week had seen it when it was on the market four months ago before we started the work. They walked into the home on broker tour last week and almost feel over.

One agent who had shown the house prior to my client buying it actually brought a client back that had seen it then and bought another house (for good reason) because he couldn't believe it was the same house.

Yes, houses are still SELLING! Yes, you must listen to your professional stager and do everything needed to prepare the home for market. Yes, staging sells STILL! The proof is right here http://activerain.com/blogsview/1090497/months-and-months-of-work-but-worth-it-

For more information on Kym Hough's Staged to Sell go to www.staged-to-sell.com Staged to Sell is the San Francisco East Bay's Premier Real Estate Staging Company.

 

I was at a property yesterday and chatting with a Realtor about the value of staging. He started to chuckle when I said "It's hard to believe anyone in their right mind would put a house on the market without staging."  Of course, it helped that we were standing in a listing that my crew and I had recently staged and put on the market so the evidence was right in his face.

He told me that some people really are just simply not using both sides of their brain when they put a house on the market. He told me I simply must got to http://www.lovelylisting.com/ to see for myself how many people aren't staging!

I took a moment this morning to do just that and checked out the listings on the California part of the website http://www.lovelylisting.com/search/label/California

These are actual shots from the MLS.

Yes, they are simply unbelievable but check out the sixth set of photos. Yes, that is a crime scene folks. Evidence markers and all.

There is staging and then there is staging. Staging a crime scene will not help you sell your home.

Dead animals and Guns on the wall. Plastic high chairs in a messy kitchen. Carpet in the fireplace. These are May 2009 Photos from the MLS! Look for yourself. Yes, they are good for a laugh, but very sad at the same time. 

Yes, statiscs show that 20 or more photos on the internet will help you sell your home twice as fast BUT that is only if that house is prepared for market and the photos reflect a beautiful listing that will attract buyers.

For more information on Staging Your Home to actually sell go to www.Staged-to-Sell.com

Kym Hough's Staged to Sell is the Premier Home Staging company in the San Francisco East Bay.  Staged to Sell provides excellent Home Staging and Design to Live services to the Berkeley, El Cerrito, Orinda, Lafayette, Danville and the entire East Bay. For more information go to www.staged-to-sell.com

 

I know that many of you are familiar with a wonderful Realty company Zip Realty. Their headquarters are here in the San Francisco Bay Area and they have been around for about 10 years.  They have always been ahead of their time in that they focused on the Internet and web presence in the Real Estate market way before many of the larger more established companies understood its worth.

With 92% of consumers going to the Internet first to find a house or a Realtor - it has definitely become the number one marketing tool in Real Estate Today.

That is why I was so excited to be asked by the Zip Realty Marketing group to be part of their ground breaking new program that incorporates staging into their marketing and actually pays for staging for their listings.

To help support this valuable program they have asked me to write the script and actually participate in the education video on staging for their upcoming Seller's website!

We shot the final part of the three part video shoot today at one of my recently staged listings.  I can't believe how hard it is to memorize two pages of dialog and then to look into the camera and actually remember what to say! It takes much longer than you think, but oh my, it was such great fun.

I look forward to seeing the final video (at least I think I do :) and to see the new Seller's website launched.  Staging continues to make great strides in our Real Estate Industry and sellers, buyers and agents are alike are seeing that it is more important than ever to use it to ensure that a listing gets sold in this very tough market.

For more information on the Zip Realty Staging program go to their website at www.ziprealty.com. For more information on the San Francisco East Bay Premier Staging Company Staged to Sell go to www.staged-to-sell.com.

 

Just published by Nolo Press and in stores now.  I received my first copy this week and was thrilled to see how it all came together.

The end of last year Nolo Press approached me to be the professional advisor for the staging section of the book that they were putting together called "Selling Your House in a Tough Market."  I had staged one of their employees homes the year before and after doing some research on Home Stagers in today's market thought that I would be a good match for the project.

www.staged-to-sell.com

The really exciting news is that my section on staging titled "Dress Your Home for Success: Staging." is the LARGEST SECTION of the Book  Just a few years ago I am not sure that Staging would have even been included in a Real Estate book of this kind and now it's the largest section.  Also, it's the perfect time for such a book with the economy and real estate market going through this challenging time. Homeowners everywhere can use all the help they can get to make sure they do everything right to get their home sold.

Staged to Sell is a full service staging company servicing the San Francisco East Bay. We have been helping homeowners prepare their homes for market since 2003 and are experts in putting together a plan that will get the property sold. For more information visit our website at www.staged-to-sell.com where you can also purchase the book.

 

www.Staged-to-Sell.com  lovesworking in the Berkeley area of California. The houses are a bit funky at times and can be everything from classic to modern in design.  The real estate professionals are truly experts in their area and the clients are committed to doing what it takes to get the house sold.  This property was on the market last month. Within a matter of days in received three offers and sold for over asking.

In this tough market its more important than ever to prepare a home for market. Just see for yourself.

The Living Room had beautiful hardwood floors and tiled fireplace is overwhelmed by dark walls. Even the molding was painted the dark red color. We painted the walls, had the fireplace cleaned and buffed the floors. Keep in mind that this shot was taken at the same time of day as the after.

www.staged-to-sell.com

www.staged-to-sell.com

The upstairs had an office that did not really have much appeal until we painted the trim and transformed it into a nursery.

www.staged-to-sell.com

 

www.staged-to-sell.com

 

This before shot of the kitchen doesn't really do it justice. The cabinets were dark purple with dark hardware. We simply had them painted, changed out the hardware and painted the walls. The difference is night and day!

www.staged-to-sell.com

www.staged-to-sell.com

Our lovely clients son loved the color blue when he lived there are few years back.  We neutralized the wall and made this large room into guest quarters.

www.staged-to-sell.com

www.staged-to-sell.com

 

A simple coat of paint, uncovered hardwood floors and using inspiration for the bedding from the lovely flowering vine just outside the window helped set the room up just right.

 www.staged-to-sell.com

www.staged-to-sell.com

Staged to Sell is a full service staging company servicing Berkeley, Alameda, Albany, El Cerrito and the entire East Bay. We have professionals who do quality work and reasonable prices to assist us in preparing our clients home to sell. For more information go to www.Staged-to-Sell.com

 

www.staged-to-sell.comThis 4 bedroom 2.5 bath home is well updated throughout with new dual pane windows, remodeled kitchen and baths, new designer paint inside and out, new roof, terrific yards and more. Stay cool all summer with newer central AC.

www.staged-to-sell.com

Fantastic backyard with pool and numerous dining and lounging areas. New deck just off a private office with access to the backyard.

Open forum home with easy flow from living room, dining room and kitchen to backyard.

Professional Staged by Kym Hough's Staged to Sell and listed by Nathan Hitchcock, Hitchock Realty 925) 825-1100 x9301. For more information go to www.Staged-to-Sell.com and click on listing.

www.staged-to-sell.com

Kym Hough's Staged to Sell is a full service staging and design company servicing the San Francisco East Bay.  We specialize in designing a installation that will best highlight the home's most desirable features.  Our 4,000 square foot warehouse houses a variety of furnishings to enable us to accomodate all looks and styles of a home. We love staging classic bungalows and contemporary homes alike.  We also offer design to live services. For more information contact us at 925-212-1833

 

 

StagerslistExpo.com is coming to Houston, Texas next week on Tuesday June 2nd.  If you are in the area or even four hours a way, make the time to come to the StagersLIST Expo. You won't be disappointed. It's a great event to learn about running a successful staging business or just kick starting your business to get re-motivated and energized.

A great gruop of speakers will be sharing their expertise and the workshops are hands on and informative.  Is your business booming? Is your business stalled?  Why are some stagers still going strong in this down market while others are barely staying afloat?  Come see, talk and learn.

For more information go to www.StagerslistExpo.com. We will also be in Dublin, California on July 15th and visiting Seattle and Inndianapolis in the Fall!

We hope to see Ya'll.

Kym Hough

www.Staged-to-Sell.com

www.StagersLISTExpo.com

 

 

This was a labor of love for Staged-to-Sell.com

Our client brought us in to transform a house that had not been updated since it was built in the 60's. We worked with a fabulous crew to changed it into a beautiful home that would appeal to many buyers. 

www.staged-to-sell.com

It took a few months, but we had a wonderful client who was willing to do what it takes to make the home shine.

We knocked down walls, replaced flooring, siding and windows. We created a new master suite from an old family room and small bedroom. A huge laundry room was created where there wasn't even a space before.  Every room has a and we made sure that focused on that when doing the enhancement staging too.

 www.staged-to-sell.com

www.staged-to-sell.com

New kitchen, all new bathrooms (four in all) and so much more. We even changed where the front door was from the side to the front to add that all important curb appeal. This house is simply perfect! The lucky buyers who find it can move right in and relax there is nothing left to do but enjoy!

www.staged-to-sell.com

Beautiful Travertine for the master bath, master fireplace and even the enormous laundry room.

www.staged-to-sell.com

 2101 Harper Avenue, El Cerrito, CA $769,000. For more information go to www.Staged-to-sell.com listing page.

Staged to Sell provides full service staging to El Cerrito, Berkeley, Albany and the entire San Francisco East Bay. For more information visit www.Staged-to-Sell.com

 

Great Lafayette court location with panoramic valley views. 3/2 with 1300 square feet. Updated throughout, hardwood floors, formal dining, vaulted ceiling in living room. Minutes to downtown Lafayette, top rated schools.  Views from every window. Great for entertaining. Professionally Staged by Kym Hough's Staged to Sell. For more information go to our website at www.Staged-to-Sell.com and click staged listings.

www.staged-to-sell.com

 

 

Staged to Sell services Lafayette, Walnut Creek, Orinda and the entire East Bay. Our 4,000 sq. ft warehouse is fully stocked with furnishings and accessories to fit a variety of homes. We also specialize in helping clients with new construction, remodeling needs and furnishings.  For more information go to www.Staged-to-Sell.com

 

 

This gorgeous Berkeley bungalow is now available for buyers to view and make offers. It will not last long  - offers are being accepted 4/13/09.  This 5 bedroom 2.5 bath three level home is stunning.  A beautiful garden with exquisite water feature is private and mature. Blooming wisteria and a variety of other native plants surround a deck and cozy eating area.  The top floor is a master suite with two walk in closets and large bath. Take a shower while viewing the Golden Gate Bridge.  Windows in every room of this amazing view. Pocket glass doors separate the living room (with fireplace) and formal dining area.  This is a must see in one of the most desirable areas in the Bay Area.  Professional prepared for market and Staged by Kym Hough's www.Staged-to-Sell.com. Listing is brought to the market by Mary Ward, J. Rockliff Realty.  For more information go to www.Staged-to-Sell.com and click on Staged Listings.

www.staged-to-sell.com

Backyard Serenity

www.staged-to-sell.com

 

 www.staged-to-sell.com

GUEST ROOM

berkeley listing

CHARMING NURSERY or OFFICE

kym hough

BEAUTIFUL LIVING ROOM WITH CLASSIC FIREPLACE

Kym Hough's Staged-to-Sell are experts in preparing homes for market. Our team of craftsman will make the minor or major repairs to make your home shine.  Our designers look to the home to create a design that elevates the home's appeal to the widest group of buyers. For more information on this listing and Staged to Sell go to www.Staged-to-Sell.com

 
 
Rainmaker_large

Kym Hough, Home Staging Professional CSP, RESA, Danville, CA

Danville, CA

More about me…

www.Staged to Sell

Office Phone: (925) 212-1833

Email Me

Staged to Sell is a Professional Home Staging business that services the Alameda and Contra Costa Counties of Northern California.



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