real estate tools: I Dream of Statusgenie
- 08/23/12 06:11 AM
Do you remember the TV show "I Dream of Jeannie"? The thought of having your own personal genie to do your bidding at a moment's notice could certainly come in handy in today's world. Real estate professionals tend to be busy little bees, buzzing around from listing appointment to open house to brokers' open to lunch meetings and back to the office to see if a client's offer was accepted or find out if there have been any offers made on a seller's listing. Having your own personal genie to handle your business promotion would be so helpful. Instead of Barbara Eden's Jeannie, there is … (2 comments)
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real estate tools: Free Real Estate Newsletter for Your Contacts
- 08/09/12 07:28 AM
As real estate professionals, we all understand how important it is to stay in touch with your database. Besides blogging, I also send out weekly newsletters to everyone in my contact list. It's a way to share valuable information, fun tips, silly trivia and, most importantly, keep my name on my contacts' brains. You never know when someone is going to find they need your specific skill set (for me, that can be anything from social media marketing to listing syndication to ghostwriting blogs or website management). You just need to make sure that you are the person they think of at … (11 comments)
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real estate tools: Improving SEO With Images
- 08/02/12 07:11 AM
Climbing the search engine ladder takes time, perseverance and a little know-how, especially when you are trying to raise your real estate website's profile organically. Everyone should be working on their website and/or blog's SEO regularly to make sure it is optimized and ready for the search engine spiders to crawl. Images are fantastic ways to visually appeal to a visitor's senses as well as a great way to keep a potential client on your page longer. Did you know you can actually improve SEO with images, as long as you know how to use them properly?
Let me break this … (32 comments)
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real estate tools: Promoting Video on Your Facebook Fan Page
- 07/26/12 06:55 AM
The promotion of real estate listings has come a long way, baby. Static photos are no longer enough. To sell a property, real estate professionals should also incorporate video into their online marketing. Since YouTube is the #1 site searched when internet users are looking for video, it makes sense to incorporate your YouTube channel into your Facebook fan page. Now, there's an app for that.
With the YouTube Gallery app, you can use your Facebook fan page to promote videos of your listings, company events, local hotspots, school information, etc. to enhance your visitors' experience. Once the app is downloaded, there will be a new … (0 comments)
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real estate tools: Smartphone Searches Just Got Easier
- 07/19/12 07:09 AM
The advent of the smartphone has made many real estate professionals' lives easier. It's like having a computer in the palm of your hand. Whether you own an Android, iPhone or Blackberry, the smartphone is definitely a necessity in today's mobile world. You can respond to emails, access reports, get directions to your next listing appointment, set up a meeting with a potential client and even make reservations for that upcoming real estate seminar you don't want to miss while getting your morning cup 'o joe at your favorite local coffee shop. Now, smartphone searches just got easier with the new Google Search … (8 comments)
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real estate tools: Create Your Own Real Estate App
- 07/12/12 07:29 AM
Apps, apps, everywhere there's apps. Apps are the hot ticket for the general public to get information they want and need even faster. Apps aren't just for gossip sites and Angry Birds. Businesses of all kinds are getting into the app game. And, if you want to stay ahead in this fast-paced world, you should jump on the app wagon, too. Create your own real estate app quickly and easily with Apps Bar.
It's really as simple as 1-2-3. Just select the type of app you want to create, name your app, choose an icon and splash screen, edit your design to … (10 comments)
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real estate tools: Make Your Site Multi-Lingual Instantly
- 06/28/12 03:01 AM
Lower housing prices translate to more bang for your buck. The American "buck", however, has taken quite a beating over the last several years. Many real estate professionals are now experiencing an influx of foreign buyers into the US real estate market. Their euro, dinar, yen, krona, etc. stretches further over here. Investing in a holiday home in the US has become very attractive to buyers in other countries. Is your real estate website ready to handle this? With the Website Translator widget, you can make your site multi-lingual instantly.
Google Translate allows you to type any word, phrase or sentence into a box … (6 comments)
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real estate tools: Never Worry About Broken Links Again!
- 05/17/12 06:23 AM
Search engines hate broken links. Your real estate website or blog will be dinged if search engine spiders come across a broken outgoing link while crawling your site. Maintaining the integrity of all links associated with your site can mean the difference between ranking high with search engines or plummeting to the murky waters at the lower rungs of the ladder. Not to fear, though. Never worry about broken links on your WordPress site again!
I've been a strong advocate for real estate professionals utilizing WordPress sites for their businesses for quite some time now. One reason is because you get access to some great … (14 comments)
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real estate tools: No More Shoeboxes!
- 04/19/12 06:21 AM
I know that the 2011 tax filing season just ended, but that doesn't mean you shouldn't start planning for next year. Organization is key in just about every aspect of your life. This has never been more true than when it comes to your real estate business. As a busy real estate professional, you're always on the go. There are meetings to attend, clients to meet with, lunches to go to, open houses to prepare for. The laundry list of things a REALTOR® has to deal with seems to be never-ending. Instead of stuffing your shoeboxes with receipts for the accountant … (2 comments)
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real estate tools: Working Your List
- 03/30/12 03:53 AM
Contact lists are a real estate professional's best friend. Evolving and expanding your list means money in the bank. Keeping in contact with current and past real estate clients is just as important as building a new customer base. You've already built a rapport by working with people currently on your contact list. As a REALTOR®, not only do you need to create a good list of contacts, but you must also work your list.
Like any good relationship, consistent communication is a necessity with business contacts. Otherwise, you will simply fall off their radar completely when it comes time for them to sell their current house and … (0 comments)
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real estate tools: Instagram for Real Estate Pros
- 03/23/12 06:22 AM
You're a busy real estate professional on the go. You're negotiating a deal for one client, getting an open house ready for another, just received a call from your next possible client who has just moved into the area and needs a home ASAP and are on your way to meeting up with colleagues for a power lunch at a new restaurant you've heard nothing but raves about. What if I told you that you could squeeze marketing into all that at the same time? With Instagram, you can share photos to your Facebook, Twitter, Tumbler and other social media accounts right from your … (10 comments)
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real estate tools: Create Your Own Real Estate App for That
- 02/09/12 08:29 AM
Apps have become all the rage with smart phone users. In fact, app use has virtually exploded over the past few years. Want to stream radio on your smart phone? There's an app for that. Want to keep up with your Facebook, Twitter or LinkedIn accounts while you're on the go? There's an app for that. Can't live without playing Angry Birds while waiting in line for your morning latte? There's an app for that. There's even a nap app that you can download to help you achieve the optimum level of power napping. I kid you not! Want to offer current and potential … (4 comments)
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real estate tools: Google Analytics - The Times They Are A'Changing
- 12/01/11 08:47 AM
Google Analytics helps you track how your real estate website is working on the internet, including advertising, social networking, video and other applications. Recently, Google Analytics announced some new and exciting changes to customer accounts that take your website tracking even further. In addition to the amount of visits, average time spent on your site and bounce rate, Google Analytics now offers real time tracking (much like the Google search engine itself), multi-channel funneling, mobile reporting and flow visualization.
Real-time tracking allows you to see what's happening with your site at this very moment. Google Analytics updates your information continuously throughout the … (2 comments)
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real estate tools: Communication is Key with Clients
- 11/03/11 08:42 AM
Every successful real estate agent knows that communication is key with clients. This is true whether your client is a buyer or seller. With sellers, in particular, there are a few specific ways you can keep your clients "in the loop" on what's happening with their listing. An informed client is a happy client. Happy clients refer you to other potential clients and everybody wins.
Follow-up After a Showing - This may seem obvious, but it shouldn't be overlooked. Whether via email or a personal phone call (whichever your client prefers), informing them of how the showing went in a timely … (10 comments)
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real estate tools: Slideshare Goes Social
- 09/22/11 08:50 AM
There has been a lot of talk about the new updates that Facebook has rolled out recently (hello blue tab "Top Story" and new layout). I haven't decided yet whether I like or loathe it. I'll have to let it marinate for a while first. Whatever your feelings are about it, there's a reason Facebook seems to be kicking Google+'s little booty. Social networking continues to be a great tool for real estate professionals to integrate their business savvy in a social arena. Now, one of the best information sharing programs available online has joined in on the social networking bandwagon. … (2 comments)
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real estate tools: Don't Forget Anything Ever Again With Evernote
- 09/15/11 09:29 AM
Everyone seems to living a "hurry up and GO" lifestyle. Multi-tasking has become a common way to get through our daily lives. That is especially true when it comes to the life of a real estate professional like yourself. But, when you multi-task, you run the risk of forgetting some important information that you really wish you had later. There is a new real estate tool I have found that I believe can help you remember every idea, snapshot, memo and more for retrieval at any time. Don't forget anything ever again with Evernote.
Evernote was created for any busy person living … (7 comments)
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real estate tools: Book Appointments Online for Free
- 07/14/11 06:54 AM
As busy real estate professionals, you know that time is precious. You also know how valuable it is to lock in a potential client as soon as they show interest. How many times have you had someone tell you that they were so happy you returned their call since no one else seems to? I actually get this a lot. When a buyer decides they want to look at houses, they want to talk to someone...NOW! Everyone could use an extra set of hands (a "Second Self", if you will) to help keep their appointments straight. Book Fresh can be your … (2 comments)
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real estate tools: Keep in Constant Contact With Your Clients
- 03/10/11 09:09 AM
As a real estate professional, you know how important it is to keep in constant contact with your clients. You don't want to neglect past business when you're chasing new business. And, many times, past clients become current clients again. You just need to keep your name on their mind the next time they want to buy a house. A great way to do this is through the Constant Contact system.
With Constant Contact, you can keep in touch with all your real estate clients in one easy place. Have an open house coming up? Send an email with Constant Contact. Have a … (10 comments)
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real estate tools: Shape Up Your Custom Forms With Jot Form
- 07/02/10 11:32 AM
Shape Up Your Custom Forms With Jot Form
I recently needed a form-designing plugin for my Wordpress site. I found several that I'm sure would have worked quite well. However, I started thinking (and that's always a little dangerous) that I would like to be able to create a form that looked more professional than what most plugins produce.
When here it is, folks! The best form builder I have ever seen. As most products and services I recommend, this product is free and easy-to-use. Your form is created by the drag and drop feature. When you're happy with the way … (12 comments)
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real estate tools: RealBird Offers Real Results for Real Estate Listings
- 10/15/09 04:07 AM
RealBird offers real results for real estate listings. Really! This wonderful program allows Realtors® to create a listing post complete with slideshow, maps and Realtor® contact info and photo so you can post it to your blogs, website and other social networks on the internet, including Active Rain. RealBird allows you to market up to 3 listings for free. If you wish to use this great service to market more than 3 listings at a time, you need to upgrade to a RealBird PRO account for either $11.95/month or $99/year. You can even add a link to your website, blog URL and … (8 comments)
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Do you remember the TV show "I Dream of Jeannie"? The thought of having your own personal genie to do your bidding at a moment's notice could certainly come in handy in today's world. Real estate professionals tend to be busy little bees, buzzing around from listing appointment to open house to brokers' open to lunch meetings and back to the office to see if a client's offer was accepted or find out if there have been any offers made on a seller's listing. Having your own personal genie to handle your business promotion would be so helpful. Instead of Barbara Eden's Jeannie, there is … (2 comments)
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