website: Websites, Realtors, Their, They're and There - 03/20/07 03:14 AM
I loved the website.
It was everything I could have hoped for ... it described the online service that I was looking for ... perfect! All cards lining up.
Then I read the closing sentence: "Let us here from you".
I could not believe my eyes! I left the website at the speed of a politician driving to a fundraiser. Maybe it's just me, but I could not see doing business with a site that could not spell.
Call me crazy. Call me picky.
It's like sitting down to eat at a diner that has the ketchup bottles filled with toothpaste. ‘Something just ain't … (7 comments)

website: Out of Your Brain and Into Your Website! - 02/23/07 02:58 PM
Admit it ... you've had some dynamite ideas for your website.  You've even jotted these down or (gasp), you may have even emailed these ideas to yourself!
But, further admit it, you've decided against incorporating these ideas into your website.  Now here's the $64,000 question  ...WHY???
Why have you censored away your own good ideas?  Why have you given birth to these ideas only to immediately push them out of your brain and put them up for adoption? 
Studies show that some of the strongest business ideas are originated by business owners themselves.  And you, as a Realtor, are the business owner. 
Where am … (1 comments)

website: Creativity, etc, etc, and finally etc! - 02/14/07 05:50 AM
In my last post, I was highlighting the lack of creative thinking that was manifest in most realtors' websites.  I gave a definition of creativity and conjectured that this abyssmal lack of business creativity translated into flatlined business results.
 As I said in my last post, creativity is a dangerous thing, particularly in the business world.  Or perhaps a better phrase is that creativity is a risky thing, because it causes a person or group to develop new and different ways of approaching issues. 
First, let's define 'new'. Webster's defines new as 'other than the former or the old'.  In other words, … (0 comments)

website: Creativity, Websites and Realtors - 02/13/07 03:46 PM
Do the three things in the title of this blog commonly go together?  You know the answer to that! NO!  Realtors have websites but these are not typically marked by creativity or originality.  Now, this is not a problem for realtors alone ... quite a few other professionals in all lines of work simply throw websites together and wash their hands of it.  Or better still, they will use templates that every other realtor uses and not invest the time to create differentiating content that will capture the ever-shrinking pool of profitable leads. 
Either way, an enormous tool goes unwielded on … (6 comments)

 

Terry Blankenship

Nashville, TN

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Brentwood Consulting Group

Office: (615) 469-1633

Mobile: (615) 330-8123

My blogs seek to explore how to become more effective in business by becoming more creative and therefore, more yourself.


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