Special offer

What Makes You Stand Out From the Competition?

By
Real Estate Agent with GoGladiator Media

I would like Realtors to ask themselves one simple question:

                             Harrison Painter - Gladiator Real Estate Investment Group

What makes you stand out from your competition?

I aks that you please try to stay away from the "cliche" answers like

  • I work in my clients best interest
  • I have a great system,
  • I treat clients with respect
  • I have strong ethics
  • I am honest and dependable

These are all things that are expected of us anyway right?

I mean, when a client calls us, they do not expect to be working with a dishonest, lazy Realtor who has no interest in selling and/or finding them a home, or has our reputation really been that tarnished?

My marketing research has shown me that it really bores the public when they read the same Realtor marketing gibberish over and over. There are certain assumptions that a consumer makes when looking for a Realtor, and the above bullet list are an example of their expectations. No reason to beat a dead horse as you are trying to attract a new client. You will get lost in a sea of being average.

If you do want want to market a commen sense statement that will get a prospects attention, try this one:

  • I answer my phone!!!!!
Since Realtors really do have a bad reputation of returning phone calls, a consumer will get a good laugh at this, and will probably give you a call. (JUST BE SURE TO ACTUALLY ANSWER!!!!!)

Now lets talk about the photos you use on your avatars, business cards, and other marketing materials.

www.GoGladiator.com                    www.GoGladiator.com                    www.GoGladiator.com

Have you really looked at some of this stuff?

Since almost all home buyers start their search on the web, this is their FIRST IMPRESSION they get of you.

So PLEASE, please, please............I am begging you.......................UPDATE THEM!!!

If you have photos that meet these description, you might want to take a closer look:

  • Is your photo from the last 12-24 months? (Please stop with the photos from 1984!!)
  • Are you standing in front of a brick wall?  (This is such a 1990 corporate snoozefest)
  • Did you spend $20 at Wal-mart for your photo? (That blue swirly background screams BORING!!!)
  • Are you on your cell phone? (Hey there Mr/Mrs important, it looks like you are so busy that I will always get your voice mail!)
  • Am I working with a cartoon, or a real person? (While this was cool in 1994, its time has past us by)

I know that there has been a great post here on AR about updating your profile, and I thought I would take it up another level.

So my advice to Realtors everywhere is to have no fear, get creative with your marketing, and for heavens sake......HAVE SOME FUN!!!!!

Your clients will love you for it!!

Have a Profitable Day!!!

Harrison Painter

Monica McNamara
MonicaC@Ocean-CitySales.com Ocean City Maryland - Ocean City, MD

It has always amazed me that people do not return phone calls. That is the number one rule of business, whatever career path you have chosen. I have heard from many clients and customers, that they chose to disassociate themselves from someone due to their poor response to them.

Incredible, that many behave this way.

Mar 30, 2009 01:59 AM
Anonymous
maya garg

Harrison,

It is great to see that you do also mention about recent photos.  Really it makes all the difference.  How in the world someone will recognize you if you are posting 10 year younger photo and when they meet you they don't think they are talking to the same person.  I change my photo every year not that I have physically changed but just to keep up with current.

I have great clients who love me to death and they know I will go an extra mile to make things happen for them.  I listen, analyse and guide them and once they are educated they make the right decision.

Thanks for all your marketing ideas.  I have learnt a lot from Active rain community.

You have any referrals coming my way, I will be happy to help them.

Maya

www.gtawesthomes.com

 

Mar 30, 2009 02:13 AM
#71
Chad Boyers
The Danberry Co.- Toledo, Perrysburg, Sylvania, & NW OH - Toledo, OH

Great post!  I think that the biggest impression on prosects and clients is follow up and returning calls & e-mails promptly.  A gal in our office told me that she picked up a buyer because she was the only agent to respond (out of about 15).  I recently responded to a friend/prospect's e-mail within about an hour and the first line of her response was "Wow. Thanks for the quick response."  People appreciate when we answer calls and return messages & e-mails promptly.  This shows our interest in them as well as courtesy to them.

 

Congrats on the feature!

Mar 30, 2009 02:33 AM
Tamara Dorris
Master Your Market Real Estate Coaching - Carmichael, CA

Good stuff.

I like the concept of phone answering agents....I get frustrated as an agent when other agents don't return my calls so I can only imagine how consumers feel.

I must have missed the brick wall era...don't remember seeing that.


Thanks!

TD

Mar 30, 2009 03:06 AM
Anonymous
Danell Merren

Too funny!

Mar 30, 2009 03:10 AM
#74
Robin Turner
Happy House Real Estate - Cocoa Beach, FL
Robin Turner

Robin Turner                    All of my Marketing focuses on the buyers/sellers wants, not needs. Also, there isn't a lot of what a great Real Estate guru I am....

Mar 30, 2009 03:20 AM
Patsy Overton
Patsy Overton Interiors, Atlanta, Georgia - Duluth, GA

Now how did you get a hold of my glamour shot?  Funny!  Thanks for the great reminders.

Mar 30, 2009 04:43 AM
Carolyn Heilman
Century 21 Premier Realty - New Franklin, MO
GRI, SRS

Great post.   I always return phone calls as quickly as possible. I recently worked with a listing agent and got so frustrated with her not answering the phone or returning calls.    Her phone messages were a litany of all the things she was doing that day...luncheons, award ceremonies, judging school events....very little to do with real estate.  I always found myself thinking maybe she should concentrated more on selling real estate rather than all the outside activities.   When we first met she gave me several cards to hand out at my office for referrals (we are located a distance from each other so it was a viable request).  But, after we finished our closing and all the trouble I had getting in touch with her I would never refer her to any other agents.   

Mar 30, 2009 06:37 AM
Steve Hoffacker
Steve Hoffacker LLC - West Palm Beach, FL
Certified Aging In Place Specialist-Instructor

Harrison,

Great stuff. Definitely worthy of a feature. Good to connect with you. :)

Steve

Mar 30, 2009 07:03 AM
"The Lovely Wife" The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Harrison...

I will avoid all cliches and just say I shoot a hellava mean Counter Offer :)

I offer that service to our Seller's for free. They like it :)

TLW...ROAR!

Mar 30, 2009 07:43 AM
Carrie Sampron
Home Smart Realty Group - Highlands Ranch, CO
ABR SFR & Kathy Sampron (303) 931-3629 Highlands R

Carrie and Kathy SampronHarrison:  An updated photo is probably in our future as well!  It wasn't Wal-Mart by the way. :)  What do we do better?  A good question to ask ourselves on a regular basis.  One is that we started in the Real Estate business three years ago and we're still here because we treat our customers as if there is no one else in the world but them - I hope that's saying something.

Mar 30, 2009 09:35 AM
Kelsey Barklow
Hurd Realty - Johnson City, TN
423/948-9154

So funny and so true. Answer your phone, Realtors! I think I will make it my tagline. JK. Then I'd have to answer my phone in the shower too. Ha, ha.

Mar 30, 2009 12:19 PM
Alisa Stone Herring
Stone Real Estate Group, LLC - Panama City Beach, FL
CRS, GRI

Great post! I love the one about answering your phone. down here....SO many realtors DO NOT!

 

I am from not far from you- Cumming , Ga  .....born and raised now down in PCB.

 

Hope to hear from you soon and keep in touch!

 

~Alisa

Alisa Stone Herring, CRS, GRI
Broker/Owner
Stone Real Estate Group LLC
850-596-2456 Cell
www.thebeachpeach.com

"The Georgia Peach that Sells the Beach"

Mar 30, 2009 01:16 PM
Kathleen Harron
Century 21 Alliance - Wildwood Crest, NJ

Harrison,

You have inspired me to write a blog about answering the phone.  I hope you enjoy.

Kathy

http://activerain.com/blogsview/1010639/Do-you-answer-your-phone-while-on-the-toilet

Mar 30, 2009 01:36 PM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Harrison, we answer our phone. I've never been able to embrace that "leave a message and answer your calls twice a day" spin. I know it works in other industries but hello people, we are in sales! Carpe diem! Also check emails constantly throughout the day. Since getting my iPhone, keeping up with emails is a breeze. ~Sharon

Mar 30, 2009 04:03 PM
Alice & Jim -- Team Hayes Realtors
Loveless Realty - Libby, MT
Double the Service - Double the Care!

Great Post. Thanks for sharing.

Mar 31, 2009 04:46 AM
Lara O'Keefe
North Texas Home Finders - McKinney, TX

Congrats on your feature Harrison. I really enjoyed your post. I think the best advice yet was to have fun and be yourself!

Mar 31, 2009 09:42 AM
Lissa Uder
RE/MAX Next Generation, LLC - Lebanon, MO
Your Lebanon MO Real Estate Agent

What makes you stand out from your competition?  Great question. I recently took a class in which the same question was asked. I don't like to talk about myself and certainly don't like to brag so I had a little trouble answering it. As a matter of fact, I had to ask my broker. While I was at it, I asked what I could improve on.

One comment I have heard from every one of my clients is commending me for either always answering my phone or getting back to them within an hour. I didn't realize this was a problem until I started hearing it and then started noticing myself how difficult it is to reach some agent's just to show a property. Sorry, If you don't call me back, I won't be selling your listing.

Congrats on the feature! Well deserved.

Apr 03, 2009 01:19 AM
AMBER NOBLE GARLAND - Top Real Estate Expert, Property Tax Appeal Specialist & Author
Strategic Marketing Expert & Relocation Specialist Serving New Jersey and nationwide! - Marlboro, NJ
- The Agent You Can Trust To Deliver REAL Results!

Realtors and clients are often shocked when I occasionally answer my cell phone on the 1st ring. They are usually pretty impressed when I answer and call them by name.

Apr 04, 2009 09:28 AM
Harrison Painter
GoGladiator Media - Carmel, IN
New Media Consultant

I was not expecting so many people to respond! This is fantastic!

Just another reason why I love the AR community!

Thanks everyone, your comments are very much appreciated!

Have a Profitable Day!

Harrison Painter

Harrison Painter - Gladiator Real Estate Investments

Apr 04, 2009 08:39 PM