May 2009
From the Publisher
Here's the May edition of Marketing Minute. I hope you enjoy the articles!
Pricing Dialogs for Working with Sellers
by David Knox, David Knox Productions, Inc.
Working with sellers to price their home can be difficult. Sellers may want to price their home based on their emotions, attachment, and their investment. It could have nothing to do with what the home is actually worth or could be sold for in today's market. David Knox provides scripts to help you tactfully deal with sellers on pricing their home correctly the first time and why it's in their best interest to listen to your professional opinion.
Read Scripts
Listings $750,000 Now Uploaded to the duPont REGISTRY
If you work the luxury market, Homes & Land is the place to be. When you advertise with Homes & Land, your luxury listings priced $750,000 and above are automatically uploaded to duPontREGISTRY.com. This high-end site is the destination for readers of the duPont REGISTRY magazine. Each month, duPontREGISTRY.com reaches approximately 400,000 unique visitors in over 140 countries. You'll also benefit from HomesAndLand.com's high-end demographic. Over 67% of our visitors have household incomes in excess of $100,000. (Hitwise) Partnering with affluent sites like the duPont REGISTRY is one more reason why Homes & Land is your upscale marketing partner.
Grow Your Business One Lead at a Time!
by Julie Escobar, Realty Times
However you get your leads, unless you USE them, you tend to lose them. Our market is the perfect storm for lead loss. Why? It's simple. With reduced patience and the insistence of a higher level of service, consumers are no longer willing to wait for "good" or "good enough" responses. Here are some ways you can turn "good" responses into "excellent" communication with your prospects.
Read Article
The Opportunity to Be Number One is Right Now
In his recent article on TheNewYorker.com, financial columnist James Surowiecki explains how businesses that increase their advertising in a recession not only gain market share, but have the opportunity to become the industry leader. "Recessions make the strong stronger and the weak weaker, [and] create more opportunity for challengers, not less," says Surowiecki. "When everyone is advertising, it's hard to separate yourself from the pack; when ads are scarcer, the return on investment rises." It's also important to note that "benefits from recession advertising are often surprisingly long lived, with companies maintaining their gains in market share well into economic recovery."
So if you're not the top agent, now is the time to brand, advertise, and become one.
What Does Your Branding Say About You?
Do you come across as a polished professional? Or do you look too cheap to work with sophisticated buyers and sellers? These are extremely important questions because in real estate, YOU are the product you're selling. Homes & Land's quality magazine will create the personal brand you need to succeed in the ultra-competitive real estate industry. Contact me today to improve your branding
"Fires can't be made with dead embers, nor can enthusiasm be stirred by spiritless men. Enthusiasm in our daily work lightens effort and turns even labor into pleasant tasks."
James Arthur Baldwin
Homes & Land Foothills Of East Tennessee
Phone: 865-680-4233
Fax: 865-966-1784 / 675-0328
eMail : russell@homesandland.org
Marketing Minute Edited by Adrian Amos
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