Welcome to my blog series, "50 Ways to Use Your Fan Page to Earn Business." Thank you for reading! Over the next five weeks, I am going to provide you 50 unique ideas on how you can use your fan page to attract, retain and earn new business. Each week I will give you 10 more ideas on what kind of information to post and provide on your Fan Page. I’ll give you unique and creative ideas on how to promote yourself, your listings, your website and your company online using Facebook. I’ll also provide you how-tos on promotion of the page, reading statistics and more.
The first 10 ideas on how to create value and promote your Facebook Fan Page are listed below. I’m going to assume that you are just getting started, because most of you do not even have your page setup yet. If that is you, please check out my previous post on how to set a page up.
Over the next several weeks, if there is something you would like to know more about or if you have an idea or suggestion you feel works, please feel free to let me know or post it below! After all, social media is all about sharing and collaboration. It is only successful when others participate.
1. Spruce up your profile to prepare for visitors. Treat this moment like you would if your friends and family were coming over to see your new house for the first time. You want to make a good impression and have it sparkle. If they come to your profile and there is nothing captivating or memorable, they may never come back. If you’re an agent, be sure your profile photo looks professional. If you’re a brokerage, use your logo. Finally, make sure that all of your info is filled out entirely so visitors can learn all they need to know about you. It’s always great when you can find some common ground with the people with whom you do business.
2. Make it personal. People do business with people they know and like. This is an age-old saying and it still stands true. The beauty of social media is that it puts the personal back into technological relationships. You now have a way to allow people to get to know you. Post as much as you can about yourself – your hometown, schools that you went to, where you work, places you’ve been, etc. When people find common ground with you, they’ll feel more connected. I happen to be an Ohio State Buckeye, which connects me with thousands of former alumni who still feel very connected to their school.
3. Use your newsletter as a guide. If you write or send out a newsletter or eNewsletter, a quick and easy way to start your fan page is to utilize content from your current and past publications. Post updates and events to your page and then invite your fans to those events!
4. Create value through unique and interesting content. Find interesting news articles online and post them to your fan page. Many websites now offer the ‘share’ utility that allows you to post content you feel is valuable to your profile.
5. Promote the benefits of your service. Think about the kind of information you would give a new or prospective client. Write down the questions they would typically ask of you regarding your service and then research the internet and try and find the answers. For example, post information on why it’s good to use a REALTOR® and then back it up with facts you find online.
6. Post your listings! If you have a featured property, use your fan page as a way to advertise it. It’s FREE! Our websites come with a ‘share this’ feature on all listings details pages. That means you can go to your site and post the property to your fan page. When users click it, it takes them to your website so they can find even more information about you.
7. Become the main source for up-to-date local info. Use the updates feature to talk about the latest happenings in your area from new restaurant and mall openings to construction projects. Find local community information online and post it. Your clients will appreciate having one source for this important information.
8. Advertise your websites. Use your fan page as a way to drive traffic to your website(s). Send them to the site by promoting it on your page. Remember that you will most likely have different audiences on your fan page vs. your website. It’s ok to send users back and forth.
9. Post market information in various neighborhoods. Keep your audience in mind. Fans will be a combination of all ages and in all stages of the home buying process. Keep your name in the mind of your past clients by offering them recent sold data within their areas. Pick a different neighborhood each week and post information about market conditions.
10. Post sold properties. Let it be known when you have sold a property! This is your opportunity to show your fans what you are accomplishing. If you are busy and show that you know what you’re doing, they’ll be more likely to contact you to assist them.
This concludes part one of my series. It should give you a good initial start on what kind of information to post on your social media sites. Come back next week for 10 more ideas as we work towards providing you with 50 ideas on how to use your Facebook Fan Page!
Until then, Happy Socializing!
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CyberSunshine, Inc. is real estate web design firm that has been developing website and intranet applications for the real estate industry since 1998. Regarded as one of the industry's premier technology development companies, and recently named as one of Florida’s Top 100 Small Businesses, CyberSunshine, Inc. enables clients to maximize their marketing and sales potential through the internet by providing flexible, dynamic systems with robust web-based solutions tailored to their specific needs. With clients located throughout the globe, CyberSunshine, Inc. has solutions that can fit your specific business need. For additional information call 239-437-2628 or visit http://www.cybersunshine.com.
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