One of the key questions always asked by sellers is do you use brochures? I happen to use them, other Realtors have a theory to not use them. I find brochures add interest on the buyers part and make the sellers feel like you are doing the minimum expected. I add a twist to my usage of brochures. I put a few key photos, I use a toll free 800# for buyers to listen to a audio tour and find out the asking price, I direct buyers to my website for a virtual tour. I only put a price range on my brochures. Brochures are a key part of my marketing plan but not the only part of the plan.
My brochures are laser printed, ink-jet brochures turn into water colors!
Brochures yes, Key, yes the only method? NO. I use a wide range of methods to market my clients properties. Realtors know their markets and use marketing methods to insure their clients are noticed by buyers.
My goal is to create interest in any property I represent. I find the brochure is one way to create interest. Layout of the brochure is key, photos, brief descriptions of the primary property features, contact numbers, website virtual tour locations generate calls from buyers. Your brochure can create interest too. Good luck with your marketing methods.
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