Over the past few years in Real Estate I have spoken to many Real Estate Brokers who struggle with how to get their agents to invest in marketing, doesn't matter, print, media or web, it is a struggle. Today it is the same but of course the pressure for whatever marketing platform chosen it better be cost effective, better yet pretty much free!
Both the Broker and Agent know the importance of marketing but there is a disconnect on how they can mutually benefit each other and still build an individual brand. The Broker focuses on building the company brand and leaves the individual agent branding to the agent. Both struggling to get the right message out on the web that brings qualified traffic to their door.
It is simple, if the agents advertising brings business in the door the broker wins! So why do so many brokers leave this valuable asset out of their support?
What if there was a business model that allowed the Broker to build their office brand and subsidize agent advertising? Guess what there is......
Imagine, a potential seller searching the web for Agents and see's your Agents Advertising right next to your Office Advertising! Win/Win!
With LocalAdLink a Broker can easily do this. It is simple, become a Brand Builder and this provides you with the ability to give ads and/or sell ads to your team in a low cost manner.
First the giving part: You start off with approximately 10 ads, imagine how excited your agents would be if you rewarded them with a free month of advertising as an incentive, for say holding open a certain number of open houses, etc. This can be done for as little as $399. Tell me where else you get 10 ads for $399.00.
Second The Selling Part: Your agents are seeing the exposure the brokerage is receiving so they are going to go out and buy ads on their own. As a Brand Builder wouldn't you rather they come to you? PS this brings dollars back into your brokerage! Ads can be purchased for as little as $49.95 for up to 3 zip codes. Did you see that $69.99!
It is a win/win and an ideal way to bring valuable listings in the door.
But there is even a better aspect of this business that is often missed but very valuable to the Real Estate business and it is all about building a local community!
As a Realtor, I have added this business to my portfolio of services. When I walk into a local business and note, I am the local expert and my goal is to build my list of local businesses to help new homeowners know the area, what do you think small businesses say.... please help. It is in all of our best interest to keep local dollars in the community. As a Realtor we give business referrals time and time again, wouldn't you like the same to happen to you.
Just a little insight. Today I searched for a Wine Store online and was happy to see one of my customers right there, the number 1 ad. When I clicked on the business ad, right next to the ad was my Real Estate Possibilities Ad. Who won here, both la Maison Gourmet and I! Win/win
Should you be interested in learning how to achieve such a great synergy, make sure to contact Kelly today!
The above information is deemed reliable but not guaranteed.
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