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Your Clients will Love You – Give the Gift of Color!

Reblogger Jim Frimmer
Real Estate Agent with HomeSmart Realty West CalBRE #01458572

Here's a great idea by Joanne O'Donnell, a professional stager in Oakland, California. Thanks, Joanne!

Original content by Joanne O'Donnell

A color consultation for the new home can be a great client gift at the close of escrow.  I have been working on a Color Consultation this week with a new homeowner client.  We are using the Dewey Color System to create a personalized room by room color palette throughout the house.

color consultI n a couple of the rooms we took our inspiration from an existing piece. In others, we started from scratch with no preconceived notions.  The Dewey Color System is designed to ensure the finished product speaks to the individual client, ensuring that each room in their home brings them the feeling they are looking for in each room.  It does this by starting with the patented Dewey Color System Test and using the patented Dewey Color Coordinator.   The finished product is a home that is uniquely designed for the particular client with no fear of color mismatches. 

Color choices are one of the first reasons new clients hire designers.  They are intimidated by the overwhelming breadth of choices.  They don't want to make a color mistake, especially on the walls.  Even though paint is one of the easiest and most affordable changes to make, the sheer massiveness of walls in comparison to the smaller color choices (a chair, linens, or accessories) creates fear in the hearts of the average consumer.  That is why, for many, the first time they reach for the phone to call a designer, it is for a color consultation. 

Many designers, including home stagers, have expanded their business to include color consults for these homeowners.  As stagers, we know just what colors and color combos will sell a house, we know how to buy for our inventory and what colors to recommend to freshen and enhance the interior and exterior of the homes we stage.  We also know what works for us, makes us happy in our own environment.  But with the way color effects different people so differently, how do we ensure that our recommendations will create an environment that really takes into account the client and their color sensibilities? 

The people at We Make Color Easy have developed a certification program based on the Dewey Color Dewey CoordinatorSystem that does just that.  The Dewey Color System, the world's first scientifically validated color test, has been compared favorably in scientific journals to the Strong Interest Inventory and other psychological testing instruments.  We Make Color Easy has taken the principles of the Dewey System and, with the assistance of experienced design professionals from across North America, created a training course for designers that makes color recommendations easy.  Now design professionals have a system and tools which allow us to conduct in-home consultations that recommend exact paint, fabric and accessory colors room-by-room without the fear of a color mismatch, using the patented Dewey Color Coordinator.  Check our website for upcoming classes throughout North America, the next Northern California class is June 8th and 9th in Oakland, CA. 

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Al & Peggy Cunningham, Brokers
RE/MAX West Realty Inc., Brokerage - Brampton, ON
Our Family Wants To Help Your Family!

Now isn't that a unique and thoughtful gift idea!  Thanks Jim!

Jul 09, 2009 01:23 PM
Jim & Maria Hart
Brand Name Real Estate - Charleston, SC
Charleston, SC Real Estate

Hey, Jim. Well it is great to know that Maria and I are not crazy. Thanks and have a great weekend, Jim

Jul 10, 2009 03:41 AM