I have permission from my buyer client to share this with all of you. (Thank you Terry!) It helped that Terry found me through the blog articles that I've written, so she is aware of how much we share such things with each other.
Terry and I were going over what she wanted in a condo: Price range, "must have" and "oooh that would be nice" list when she cut to the chase on how to further weed out the condos to send to her:
"If it says 'MUST SEE!!!' on the form don't even bother to send it to me!"
I tell you, I laughed so hard when I read that from her. I've been feeling much the same way when I read those 'MUST SEE' words. After all, aren't there other words that we can use in our listing descriptions for the public that tell us why our buyers should want to make that appointment?
Of course I asked her why those words were forbidden to her. She said "I'm sick of seeing them. I've been seeing them for years. I will probably be sick after I've seen a house with that in the description, so why bother?"
None of the listings I sent her today had those words in the descriptions. She thanked me for that.
Just when we think we know what a buyer is thinking, they get right to the point of something obvious and make us laugh (and learn).
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