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Driving the sprawling metropolis..

By
Real Estate Agent with Sky Realty South Austin

Austin Texas is a sprawling city, the overall Austin area includes areas to the east Manor, to the west Dripping Springs, to the South the cities of Buda and Kyle and to the north large growing Round Rock and Pflugerville.  This doesn't even include the outlying areas of the Lakes, like Spicewood, Lago Vista and the outlying areas of Hutto, Elgin and Bastrop.  

In my first years of doing real estate sales I was all over the map. Showing homes for sale one day in Leander & Cedar Park and the next in Manor and the next in Kyle.  It was a grueling drive from where I live in very Southwest Austin to Round Rock, and to meet a client at 10:00am meant I would drive thru am traffic that could take me an hour to get there.

Realtors do a lot of driving.  Much of the time that's OK with me, I don't mind and I try not to push the clock or the speed limit.  My goal is to get there on time and safely. I sometimes listen to motivational CDs or good soft oldie rock or sometimes flaming talk shows.  I try to keep it positive on my way to a client meeting and I probably know every Taco Cabana and McDonalds from here to Waco.

After a while in business I was able to chose to do business more in South Austin real estate since that is where I lived and it left me with more time per client and not just getting from here to there.  Now, the clients are fewer and business demands that I go back to servicing the whole area and not just the Southern areas of Austin, Buda, Kyle and Dripping Springs. 

I feel in a quandary here ...  IF I let go of business that is not in my selected areas and refer out clients who are North and East of me, wouldn't that be the right thing to do?  I guess I am asking my Active Rain community how do you handle those sprawling metropolis?  All ideas are welcome.

Posted by

South Austin Real Estate

Comments(9)

Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

Dear Gail,

If it is too far out of my zone of experience I refer it out to someone local. Luckily my marketing does not pull people looking too far away too often. I work in: south Austin, Lake Austin, Lake Travis, Lakeway and Central Austin. If it is too far north I always give it to someone who is an expert in that area. Good luck!!

Betina

Jul 13, 2009 10:28 AM
TIM MONCRIEF
Tim Monciref - Austin, TX
Over 2,000 homes sold…..

Stay with who brought you here. Period.  Do not lose focus of that or you will lose market share, guaranteed.  Take a different approach.  What is in the best interest of the client.  I had a client of mine that moved out of the country and is moving back and wants to buy a million dollar home.  Sounds great, but they want on the other side of town.  I told them that I would find someone that knows the area like the back of their hand.  Am I losing a client for life?  Maybe, maybe not.  I would have lost some other client by working with them.  They saw 41 homes before buying (in escrow today).  So what would I do with my listings during this time period.  It's a win win win deal.  Think long term and deal with the short term problem with cash flow. We all have to think of the coming years and how we are going to plan for the recovery.  Increasing your market share of your area is everything for an incredible recovery.

Jul 13, 2009 10:37 AM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Hi Gail

In the long run we are far better off to specialize in a market and referral the customers out in the other markets.  customers are looking for experts.

Good luck and success.

Lou Ludwig

Jul 13, 2009 10:38 AM
Shirley Parks
Sands Realty 210-414-0966 - San Antonio, TX
Broker, 210-414-0966, San Antonio TX Real Estate

Hi Gail, If they are looking outside my market area, I refer them.  Otherwise, I will be spread too thin to give them the best customer service.

Jul 13, 2009 03:48 PM
Mike Saunders
Retired - Athens, GA

Gail - I cover all or parts of 8 counties, but there is nothing like urban sprawl here, overall population less than 250,000. However, I do refer out areas that I am not familiar with. We have more and more agents from Atlanta coming out here trying to compete for business because of how slow it is there, and most of them, at least from the listing side, or doing a total disservice to their clients because they don't use the local MLS, they don't understand local comps, etc.

If you are familiar with areas and can handle the load and extra travel, nothing wrong. But do what is best, in the long run, for your clients.

Jul 13, 2009 11:28 PM
South Austin Real Estate Blog
Sky Realty South Austin - Austin, TX

HI Betina, thanks for the input, I'm getting closer and closer to a new path in my business and all advise helps.

HI Tim, I worry about missing something I should be doing here in the South while in the traffic up at RR.

HI Lou, the problem seems to be AUstin is such a good community where do you draw the line? 

HI Shirley thanks for stopping in, I have no problem with referrals outside my market area, where ever that is.. :))

HI Mike, Thanks for your comments, so far I have been able to keep up with it all...  and I do know a lot about much of the various communities from having worked all around, but I just want to narrow my circle I think. 

Everyone you have been helpful and writing this post has made me see more clearly where I want to be.  Thanks to all for the comments.

Jul 13, 2009 11:44 PM
Charlie Ragonesi
AllMountainRealty.com - Big Canoe, GA
Homes - Big Canoe, Jasper, North Georgia Pros

Get a referral network going. Frank Orland o here has a great one. We are all over the place too gail and that is how we handle it

Jul 14, 2009 03:17 AM
Terry Miller
Miller Homes Group - Tyler, TX
Miller Homes Group and Tyler Apartment Locator

Because of my move to Tyler, My business in south Texas is 100% referral and it is doing better than ever...

Jul 14, 2009 03:56 AM
Malita Jones
Sky Realty, Inc.- 512HomeStore.com - Austin, TX
Austin Texas Home Sales

You refer them out - to ME ;-)

Jul 14, 2009 06:28 PM