It's not being welcomed by a lot of avid Twitter users right now, but nonetheless, you may soon be able to hire a Celebrity to tell people how good you are at selling homes.
Right now, marketers are rushing to develop relationships with Celebrities to get them to endorse and TWEET for other firms products and services to help boost sagging sales with brands that are just simply in need.
What does this mean for REALTORS?
Unless you have a relationship with ad Advertising Agency who can grab Barbara Corcoran, Ivana Trump or some other big name in real estate... the chance of you getting a Celebrity TWEET are pretty much next to "Zilch," to "No Way Jose."
Right now on Twitter, there are too many impersonators. If you cannot SEE the celebrity stating this or that about a person, company product or service? How do you know its really them?
Twitter has a program that is verifying a celebrity Twitter like Oprah for example, with a special Blue Check Mark. If your site has this special blue check mark, you can be assured Chirps from that Twitter user are the real McCoy.
Here is Oprah's Twitter Home Page.
Here is Bart Wilson's Twitter Home Page
See the difference? Ophrah has the blue check mark. Voyager and every other non-celebrity site doesn't.
In a world of me-too, copy cat services, the ability for the blue check mark according to Twitter may one day be made available to everybody. Right now, it's just folks like Oprah and others.
With so many people going to Twitter to hang out, broadcast chirps from Celebrities are going to be the next wave.
Paying people or a Pay per Tween model is nonetheless going to be the next big thing for anyone who wants to increase sales. From the guy who sells custom Mountain Bikes for $3,300 each, to the REALTOR looking to unload a ton of REOs... the next step for putting Twitter into the same league as Google's Pay Per Click AdWords program is going to be Twitter Pay per Tweet. And I told you about this more than five months ago. Now it looks like it's going to become reality.
Sponsored or Broadcast TWEETS are what's next whether we like them or not. The money changing hands for this kind of service is what Dave Balter, CEO of BzzAgent says is not a good recipe and he doesn't like the idea of money exchanging hands for what used to be a completely free medium.
Twitter is nothing more than an electronic form of Word of Mouth Marketing (WOMA). But the phrase is being re-coined as Word of Mouth Buzz Marketing.
The Mashup of Social Media, WOMA, Buzz Marketing are coming together despite the fact that Many Marketing Superstars such as Al Ries, author of Focus The Future of Your Company Depends on It," has professed for years that technologies do not combine. They constantly divide as in Darwin Theory.
But what happens when you try and apply Al's Darwin theory to your iPhone? Is it phone. It's a newspaper. It's a TV. It's a radio. It's an email gateway. It's a game console. Technologies have divided so much, now that Twitter has divided into a Micro blogging platform - or divided from a true big blog platform like ActiveRain for example -- the technology will now start to pick up or roll up other technologies, services and platforms into Twitter.
So much for Darwin theory here. Sorry, Al.
Paying Celebrities appears to be a new Twitter Trend. California's Governator (Arnold) uses Twitter to chirp his support of the Firefighters battling the fires, but when he quits that job -- you can bet that he'll be paid to Chirp about some company's product or services. Just as Kim Kardashian is being paid to Chirp about Armani purses for women.
Free, organic blogging has taken root. It remains my humble opinion that no one is going to like to see Twitter launch a service where we get to see paid commercials from Celebrities chirping about products or services.
What's your opinion of having a Paid Twitter Celebrity chirp about your home inventory or your brokerage?
-- bart
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