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Marketing: Will virtual curb appeal matter more in the future?

By Peter - Toronto Real Estate Photo & Video

Services for Real Estate Pros with StoneHome Photo & Video

September 22, 2009 01:29 AM

What I call virtual curb appeal is exactly that: curb appeal, virtually--that is, online. While agents are wise to stress the importance of physical curb appeal, how about the virtual kind? We know that most home buyers will start their research online, so what are we doing to differentiate ourselves from the masses of other realtors? I see so many "ok" sites--too many in fact--that just don't invite the user to navigate, to look deeper.

So how are you maintaining your virtual curb appeal? What are you doing online to differentiate yourself, as a realtor, from the 30+ thousand of competing realtors in and around Toronto? When you visit your website, are you proud of it? Do you have nice photos of your listings? How about video?

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Brian Madigan

RE/MAX West Realty Inc., Brokerage (Toronto) - Toronto, ON

LL.B., Broker

Peter,

Good analogy!

More and more, consumers are attracted to a website that is vsually appealing.

Brian

Sep 23, 2009 09:53 AM

Marcia Hawken

WILLIAM RAVEIS - Naples, FL

Naples Luxury Specialist

Peter, Video is king now. And the pictures must be good. Putting pictures on your listing that are dark, unedited have a very very negative effect.

Sep 30, 2009 05:38 PM

Peter - Toronto Real Estate Photo & Video

StoneHome Photo & Video - Toronto, ON

Thanks Brian. Yes, and that's the trick. Because everyone has a website nowadays, it's more important than ever to put in extra effort in designing our web presence. Video, implemented well into the design and offered for viewing with quick loading is a very effective marketing add-on.

Hi Marcia: Exactly. Like I said earlier, since everyone has photos and a web presence in general, it's more important than ever to stand-out from the crowd. And how do you do that? Video is one way!

Oct 03, 2009 05:46 AM

Janice Ankrett

Burlington, ON

Staging Professional

Peter I think virtual tours and/or videos make such a difference. One agent I work with does 360's of major rooms that give the buyer a feel for the room. Other agents call it a virtual tour but it's just a still picture going from side to side which is not nearly as effective.

Oct 06, 2009 11:09 AM

Anonymous

Salah - I Build Virtual Real Estate With Curb Appeal

I couldn't agree more! I'm a virtual real estate developer specializing in eye-catching web design that brands your entity (i.e. real estate brokerage) as an authority in your niche with a well polished visual appealing site. My website SalahStudios.com's motto is actually "Virtual Real Estate With Curb Appeal", that is how I stumbled upon this article and that is exactly what I deliver.

In real estate or any industry, image and presentation will always be a key factor in your success. The thing that makes virtual real estate so great is that with providers like myself being so affordable it is really the only medium in which a small broker can appear to be more successful than an established Fortune 1,000 firm based solely on the credibility delivered by their amazing website which is the buyer's first impression of a broker. I can't tell you how many times I have hit the back button because the website I landed on just looked to sketchy and I wasn't sure if they were just fishing for emails and would bombard me with spam if I contacted them.

Aug 05, 2010 07:15 PM

Marketing: Will virtual curb appeal matter more in the future?

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