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Using Social Media in Real Estate

By
Real Estate Broker/Owner with Real Living GreatWest

Real estate agents have made the maximum use of technology in real estate marketing. But if you are a pioneer in online real estate marketing, then understanding the use of social media to attract business is very essential before you begin your online venture on the internet. It is a known fact that search engine optimization techniques are used to get a better search engine ranking. Apart from this, there is a wide spectrum of ways in which you can expose yourself on the internet and draw business. Here are a few other ways to generate traffic to your website and improve your business.

First and foremost, make use of a social media site set up exclusively for real estate to advertise your website. In this way, you will connect to more people who are local and within the community. Sites like Active Rain are determined to concentrate on a particular field of online networking and real estate marketing. 

There are many social networking sites on the internet of which Facebook is growing enormously. By registering on Facebook, you can be connected to professionals and clients from across the globe. With the site expanding every day, you can build a network with many people to create long lasting business contacts and grab the attention of a wider range of audience.

A complete professional social networking site is the LinkedIn. By registering in such sites you will make long lasting contacts with other real estate agents and professionals. An important aspect of staying active on this site is to have a completed profile. It is essential that you update your profile regularly. Your profile is your medium to let others know you better.

Twitter is a posting social media site where you can post articles and blogs to stay connected with friends. On twitter you can follow others and others will follow you. It is essential to keep your profile active by creating interesting and attractive posts to draw followers to your website.

Real estate networking sites like WannaNetwork allows you to blog, develop a FAQ forum, find other real estate professionals and answer queries. On this site you will find everything related to real estate. By registering on this site, you can make use of the platform to build connections with buyers and sellers and keep up on the latest real estate information.

YouTube is the platform that helps you make your presence known on the internet. Posting interesting and informative real estate videos like webinars on real estate will be helpful to the real estate audience. You can make use of this platform to tell the world who you are and what you do. You can also create interactive videos about your real estate firm and the type of property you deal. Uploading such professional videos will help you express yourself in a better way.

You can also use your own real estate website to create a network with clients and create strategies for marketing by using a forum on your website. These forums are a great way to grab potential clients by exchanging links on the social media.

 

For additional resources and information please visit the following sites.

Resource Links:

http://www.gmacrealestate.com

Bill Fields All Star Coaching Program: http://www.AllStarCoaching.net
GreatWest GMAC Search all MLS Listings:
http://www.LocalHomeLink.com
GreatWest GMAC Consumer Buyer/Seller Blog:
http://www.GreatWestBlog.com

T. Sami Siddiqui (Broker/ Owner) Buzz About Sacramento Blog: http://www.samisiddiquiblog.com
Brodie Stephens (Executive Vice President) One Stop Blog:
http://www.brodiestephensblog.com
GreatWest Podcasts- Weekly Updates on new REO, Short Sale, Bank Owned Foreclosure Listings:
http://www.HouseTalkOnline.com
GreatWest Videos:
http://www.youtube.com/brodiestephens
Facebook Brodie Stephens Profile Page:
http://www.facebook.com/brodiestephens
Facebook GreatWest Profile Page:
http://www.facebook.com/searchmlshomesforsale
MySpace Brodie Stephens Blog:
http://www.myspace.com/brodiestephens
MySpace GreatWest Blog:
http://www.myspace.com/greatwest
Picasa Web Album:
http://picasaweb.google.com/brodiestephens

GreatWest Real Estate Careers- GMAC is looking for Professional Realtors to Join Us: http://www.CareersWithUs.com
Global Employee Relocation:
http://www.employeerelocation.blogspot.com
Apply for a Loan:
http://www.choice1funding.com

ActiveRain Blog Brodie: http://activerain.com/blogs/brodiestephens

ActiveRain Blog Company:http://activerain.com/blogs/greatwestgmac

Sacbee:http://www.sacbee.com

Company WordPress Site:http://www.thehomeholders.com

Real Living:http://www.realliving.com

 

Roy Kelley
Retired - Gaithersburg, MD

Thanks for sharing. Best wishes for continued success.

Dec 20, 2009 10:53 PM