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Our Reputation, and Should I Care

By
Real Estate Broker/Owner with Lockwood Real Estate

As Realtors®, we seem to have a lot to say about our reputation.  In fact, one of the big benefits of our National Association of Realtors® is that we get the reputation-laundering effects of a Code of Ethics, which according to official reports makes us more reputable than we would be if we hadn't had our ethics coded.

One of the big draws at Bubble Blogs is Realtor®-bashing.  It's an Internet version of dunk the clown.   Recently, an agent in my company who's an avid blogger in her own right found herself surrounded by angry bubblers for whom just her being a Realtor® wasn't enough -- they had to go after her on racist grounds.  She lasted a lot longer than I would have -- I would have been engineering extra delete keys for all ten fingers if I had to for the bigots and their pals.

Also recently, I was working with a buyer who was telling her friend about the offer we'd worked on, and I mentioned how a second offer the listing agent mentioned hadn't materialized.  The friend assumed the listing agent made up the other offer in order to pressure her friend, the buyer.  My response was along the lines of, "Well, I know how people like to see Realtors® as crooks and liars, but inasmuch as I am one, I try not to."

I do know that part of how I got to be comfortable in this job was developing a rather thick skin about being disliked.  Strangely enough, around the time I stopped giving a hoot very much about how much I could be hated, I started getting along with many kinds of people quite famously. 

I know what kind of service I give people, and I hire people who maintain the same standards.  One time I had a buyer pretty much ready to pull the trigger on a condo for a 3.5% commission, but I found one down the street for her for a lower price and 3% to me that she hadn't seen.  She was from out of town, so I could easily have not told her about it, and she probably didn't have the computer access to find it.  I told her about it, and she bought the cheaper one.

I wouldn't trade that $1,200 bucks or so I "lost" on that transaction for what that $1,200 bought me.  I've slept like a baby ever since.  Whenever some ax-grinder on either side of the argument runs around the Internet saying Realtors need a "reputation facelift" or some such, I just crack up.

Not this Realtor®.  Peddle your reputation cure on someone else's street corner.  I'm good.

 

 

Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
John - what an excellent post! I really enjoyed reading it. A good reputation is priceless, and can be so easily destroyed or compromised for a moment's gain.
Jul 10, 2007 06:20 PM
William Johnson
Retired - La Jolla, CA
Retired
I read your post and it was good reading. Haven't ever heard of the Bubble Blogs and as for the $1200, nothing to it, you of course did the right thing and I wouldn't have expected less from you.
Jul 10, 2007 06:20 PM
Ricardo Bueno
Diverse Solutions - Los Angeles, CA

I'm with you 100% John.

Jul 10, 2007 06:22 PM
Laurie Manny
Long Beach CA Real Estate - Long Beach, CA
Hi John,  Just checked out Purva's post.  Wow, what a nasty bunch, she held her own very well though.  Being able to sleep well in this business is what it is all about.  I'm good too!
Jul 10, 2007 07:09 PM
Joshua Jarvis
Virtual Properties - Atlanta Real Estate - Duluth, GA
Moving Families Forward.
Great post, we can stand on our own. It's OUR business at the end of the day not NAR's.   Wish you didn't post anything about the other blog, they don't need extra traffic.
Jul 10, 2007 09:11 PM
Laurie Mindnich
Centennial, CO

Wow- she did REALLY well with that.  A question:  why do Californians seem to feel so victimized by real estate gone bad?  I remember the same grumblings when Denver was in the tank- while people  were foreclosing in Colorado, Californians relocating would bemoan their own sad state of affairs- instead of being able to put 200k in the bank (after paying cash for the Denver foreclosure) they "only" had 100k in equity to bank from their Ca. property.  I remember thinking, "TOUGH LIFE."  Now, 20 years later, it sounds the same- is there a sense of entitlement in California (as I interpreted from the responses on Purva's post) that the rest of us are missing?  No offense to Californians- just interesting to read the nasty responses and wonder!  Deja vu, somehow.  Too long- sorry, John!  All I meant to say was, "I'm good, too."

Jul 10, 2007 11:14 PM
DDR Realty
DDR Realty - Newburgh, NY
Orange County NY
Excellent Post John. One cannot develop a good reputation from saying how great he or she is, but by doing the right thing at the right time. Actions speak louder than words. Our clients, customers, prospects and associates see our actions and they are the ones who set the tone for our reputation in this business. Stay on the path you are on, as I plan to as well. Thanks for the post.
Jul 10, 2007 11:36 PM
Todd Murphy
Fitts Agency - Tuscaloosa, AL
John, in most of my comments regarding the reputation of REALTORS(r), I mention the fact that most FULL TIME real estate agents are true professionals and abide by the NAR code of ethics.
Jul 10, 2007 11:39 PM
John Lockwood
Lockwood Real Estate - Sacramento, CA

Wow, thanks everyone.

Laurie, I'm not so sure it's a California thing as it is an Internet thing.

Thanks Josh, but actually the blog does need the extra traffic, because it belong's to my agent, Purva Brown.  The low-lifes giving her a hard time are incidental. 

Jul 11, 2007 01:48 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital
Great post, John.

As far as the reputation of Realtors, we can only control our own.  Sounds like you are doing just fine.  
Jul 11, 2007 02:19 AM
Jennifer Walker-Derby
Re/Max Westside - Marietta, GA
Real Estate Extraordinaire

you are so RIGHT!  I was just about to write a blog telling a "honesty story" that happened to me on Friday.  I will reference your post as a reminder!

 

Jul 11, 2007 02:19 AM
Gena Riede
Riede Real Estate, Lic. 01310792 - Sacramento, CA
Real Estate Broker - Sacramento CA Real Estate (916) 417-2699
John,it takes all kinds. And yes, you are absolutely correct...you need to develop thick skin in this business for the few that are out there. Sorry that Purva went through that and it's great that she has you as her mentor. I'm good.
Jul 11, 2007 02:22 AM
Janet Guilbault
Platinum Home Mortgage Company - Walnut Creek, CA
San Francisco Bay Area Direct Mortgage Lender

John: Also being in Northern Calif, I just had to read Purva's blog. I am becoming increasingly aware of a state of bitterness (well, yes, Laurie, you could call it feeling victimized!) on the part of home buyers and sellers. Somehow, real estate agents are getting the blame for declining values, the affordability factor, and all the mortgage ills! Heavy load!

I also got some very bitter comments anonymously from my last post, The Brave New World of Real Estate (When We Kiss Our Commissions Good-bye).  Check it out! The tone of resentment in these comments was just plain scary. You might also read Moneybag, a column in the SF Chronicle. He has demanded a change, and thinks the entire real estate industry is overpaid. And he has a whole bunch of people that agree, with the same bitterness!!!!

The point is, there are some very frustrated folks out there that think the real estate pricing model is a giant conspiracy and they are being ripped off. It is easy to 'VENT"  onsome poor blogging real estate agent. Purva held her own, and you should be proud of that.

Jul 11, 2007 02:51 AM
Anonymous
Purva Brown
Thanks for those encouraging words, John! The point is, I will never be deterred by naysayers, because I know what a great investment vehicle real estate is, no matter what anyone says. I don't think it's for everyone and by no means is it perfect, but to attack a Realtor - who by the way can have a huge part in helping create your fotune - is just plain dumb.
Jul 11, 2007 09:25 AM
#16
Monika McGillicuddy
Prudential Verani Realty - Atkinson, NH
NH Real Estate Broker
I like sleeping well at night. Doing the right thing is a no brainer for me. People will attack no matter what and they seem to really like attacking agents.
Jul 11, 2007 01:36 PM
Ann Cummings
RE/MAX Shoreline - NH and Maine - Portsmouth, NH
Portsmouth NH Real Estate Preferrable Agent

Hi John - like Monika, I love sleeping well at night, and I come home every day knowing I've done the right thing.  The negative nay-saying type have no place in my life and I just walk away from them, either physically or mentally, whichever fits whatever the situation is.

Our reputation is everything and I take great care to protect mine, as I suspect most do.  Or certainly should.....

Ann

Jul 11, 2007 02:05 PM
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes
Why she did not hit delete on all those is a mystery to me? There is no point to let people ruin one's blog.
Jul 11, 2007 05:40 PM
John Lockwood
Lockwood Real Estate - Sacramento, CA

I admit, Bob & Carolin, I don't understand it either. It's what I would have done.  However one of the reason's I'm so happy to have Purva working with me at Elite Properties is because it shows me a different approach to blogging.  I think her very reasonableness supports her position quite well, and the overwhelmingly parochial stupidity of her opponents makes her rhetorical task an easy one.

Besides, if Purva genuinely doesn't mind the singularly odious task of feeding them, I have no particular objection to having armies of trolls type reams of content and incoming links for our blogs so we can close more escrows.   As Mae West said, "I don't care what you write about me, just make sure you spell my name right." 

Jul 11, 2007 06:12 PM
Fran Gatti
RE/MAX Integrity - Medford, OR
Managing Principal Broker - RE/MAX Integrity

John,

I never thought I would be able to sympathize with a used car salesman until I became a Realtor. 

I like my clients, they like me, I like myself, I can sleep at night, hey...it's all good.

Fran

Jul 12, 2007 10:04 AM
PURVA BROWN
ELITE PROPERTIES - Sacramento, CA
Bob & Carolin,
I like leverage - in real estate and blogging. The critics and idiots are leverage and hitting delete on them is letting go of a huge opportunity in reaching the other sane people that read your blog. The way you respond to critics says a lot about your own character and patience. 
And then really, I don't hate the critics. I just think they're a little misguided. 
Obviously, they have the tenacity to succeed at something. They've just chosen the wrong thing to be passionate about, don't you think?
Purva Brown.
Jul 12, 2007 11:43 AM