I am proud to announce that www.PhoenixHomes.com is now a fully custom site using the Drupal platform.
A special thank you to my Director of Marketing, Max Chirkov, for helping to make all of this possible!
We went live with the new version back on 6/20/07. I was a bit nervous about the move and possible loss of leads (revenue) since the domain has been hosted with Advanced Access for a lot of years. But using 301 re-directs we were able to maintain our positioning in all the major search engines and even gain a few spots! So, our transition from Advanced Access to our own custom site went very well.
Here's a snapshot of how the site looked when it was with AA (keep in mind that this was also semi-custom):
Now, here's a snapshot of the current custom design on our own server:
Not only did we switch from left to right hand navigation, but now our IDX is fully integrated on a sub-domain http://Search.PhoenixHomes.com provided by Killer IDX. This enables our visitors to search the entire Arizona Multiple Listing Service without ever leaving our site, or giving up any personal information.
My favorite sections of the new site are our homes for sale and the Phoenix Monsoon. They are my favorites because of the images and the way they load. Go to one of the above links and navigate to the listing details if viewing our homes for sale and click on any picture, or click on any picture if viewing the Monsoon pictures. Well... what do you think? I think it is sweet how the image appears and you can move to the next one, or back, etc. yet you never lose the exact place you were at on the site. In fact you can still see the site under the transparent black background.
My next favorite part is the ability to search for homes the way YOU want to. We offer the ability to search homes for sale by school district, or find homes for sale by maps of city boundaries, or by using one of our preset searches by price range in each of the following city's we serve: Carefree, Cave Creek, Central Corridor, North Phoenix, Paradise Valley, Pinnacle Peak, Rio Verde or Scottsdale. Not to mention the basic search on http://Search.PhoenixHomes.com!
So, what do you think about the new vs. the old? What's your favorite part or page of the new site?
Posted in the Ramblings From Phoenix blog.
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