Last night I stopped to pick up a pizza on the way home from the office. As always, because I am so interested in sales and marketing, I examined the store's advertisements to see if I could pick up any pointers. The flyers looked nice: pictures of tasty food with graphics and coupons... but I realized there really weren't any take-aways I could use for Obbee.
I think the big difference has to do with end-users' needs and the approach to meeting them. There's no special need for a pizza. Everyone gets hungry; hunger is a universal need- We all have to eat. We don't have to specifically eat pizza, however, so pizzerias rely on flashy promotions and specials to lure folks in.
Not everyone needs a loan modification, though, or even a mortgage, or insurance. Not everyone has debt that needs to be consolidated. But for the people that do have needs for those products, their requirements are unique. There aren't alternatives. You can have a sandwich instead of a slice of pizza, but if you need homeowners' insurance, you're not going to buy anything other than a policy.
At Obbee, we recognize that to successfully provide quality leads for our clients, we have to populate prospect lists based on distinct, targeted criteria. That's why we utilize multiple internet sites, using multiple approaches. Our processes direct interested consumers to provide information that we can match up to specific vendors. We know we're not an advertising agency, and we don't try to be one. Instead, we strive to be the best sales lead provider in the industry, and our results speak for themselves.
So, we won't be mailing you any glossy photos, but if you want quality internet leads that will allow you to grow your customer base and business, stick with us!
- Dave
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