Remember the old saying: "It's so easy even a child could understand"?. Geico has the "It's so easy even a caveman could do it", same principle. Made a lot of cavemen upset by the way.
Sometimes it's really easy for me to get frustrated with the state of the market. As a title rep I am not immune to business challenges. Many of my clients are now listing R.E.O.'s or representing buyers in a Short Sale transaction, and they are not able to direct that business to me. Like many sales people, a bad month can make you question your own worth. I know that it's a lot harder to make a "Cold Call" to a potential client or knock on that door if you don't know your value. Like you, I still need to identify prospects, contact them (Cold Call) and set an appointment to meet face to face and demonstrate a clear value proposition (why choose me and my company over one of the other 50 title companies in the Phoenix Metro area).
Back to the first paragraph. The other day I was watching TV with my 11 month old son Alejandro (Alex for the Spanish impaired). I took the opportunity to ask him some pointed questions, to which he was willing to enlighten me with an 11 month old's perspective. Below is the video of his response. I hope this brings a smile to your face.
Speaking of the video. There has been a lot of discussion lately about social media. (This would be an example of that by the way). If you have read any of my emails, followed me on Twitter, Read my Blog or we have become friends on Facebook, you know that there has been a huge shift in the way the consumer gets their information. Take Pepsi for example. If you watch the Superbowl this Sunday you will notice that for the first time in 20+ years, there will not be a commercial from Pepsi. Pepsi has decided that it can get more bang for it's buck and reach more people, for a longer period of time by going straight to the consumer on Facebook and Twitter. (That's a Huge shift by the way). You can expect other companies to follow suit if Pepsi's experiment works (and it will).
Here Is The Challenge
Many agents expect to get immediate results from Social Media and when they don't, they become discouraged and quit. Social Media is not a magic bullet. Social Media may not necessarily make you and your business in today's housing market but in certainly can break you down the line if you don't embrace and explore it. It's obvious that the public (your potential customers) have a love affair with Social Media. As sales people it stands to reason that we should be where our customers are. Here is a tip for reading this post: Facebook, Twitter, linkedIn, etc... Really have minimal value unless you can drive traffic to your website or blog.
If you are a Realtor or Loan Officer in the Phoenix Metro Area, are looking for a great marketing rep and would like help with your marketing including Facebook, Facebook Fanpages, Twitter, LinkedIn or Blogging, give me a call. I look forward to exceeding your expectations.
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