How much time do you dedicate to preparing your pre-listing package? Do you wait until the day before or are you so eager for the listing that you don’t take the time to prepare an accurate CMA by scheduling the presentation the same day? Allow at least 3 – 4 days to refresh your knowledge of the area and prepare the presentation. Allow time for editing, photos and calculations. (This will vary by market and is up to the agent) Just don't do a rush job on the presentation. If canned works for you then use it. If you have different requirements, meet those requirements.
You should also prepare your home seller/potential lister for the appointment, by mailing the prelisting packet early. Make certain that it arrives at the seller’s home 48 hours prior to your arrival. Then confirm by telephone your appointment date, time, the packet’s arrival, and your need for a copy of their title insurance policy.
Pre-list Package Should Include
- Your mission statement and commitment to the seller
- Your Ethics Statement
- An introduction of yourself, agency and your team
- Information that explains the home selling process and what to expect
- Information about the home inspection and the appraisal process
- Methods you will use to sell their home – marketing plan
- Home seller’s questions & answers booklet or pamphlet
- Tips on little things the home seller can do to help sell their house (Curb appeal, clutter, cleaning, closets, etc)
- Disclaimer and package ownership document for signature
- Business Card
- Letters of recommendation/references
- Documents that need to be signed by the seller (preprinted)
The purpose of the prelisting packet is two-fold: first, to get the home seller familiar with you and second, to prepare the seller for a positive, professional experience.
Include words like
- Read This Before Listing Your Home
- Important Listing Information Enclosed
- Things You Should Know, Read Before Listing Your Home
Make sure that your professionally develop your packet by either having it spiral bound or spine sealed. Use a clear front and a color front page. You should also use the adhesive back business cards to adhere your business card to the front cover. Documents that must be signed should not be spiral or spine sealed.
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