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If this is how I market myself, can you imagine how I'd market YOUR house? VLOG (video log)

If a picture is worth 1000 words, then what is a video worth? In response to your requests for more ideas on building your data base Tyler Durden style I give you the following VLOG. Not as funny as Broker Bryant, but something I can use on my Blog Calabasas. Would love to have your input.

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Posted by Tracey Thomas Calabasas, CA Real Estate on 07/28/2007 01:31 AM

Comments (36)

calabasas, database, out of the box, marketing, real estate, tracey thomas

36 Comments on If this is how I market myself, can you imagine how I'd market YOUR house? VLOG (video log)

JUL

2007

Hey Tracey, that was awesome! That is a fantastic way for people to get a glimpse of you and your personality. However, judging by the post time on your blog, I am concerned with your sleeping habits! LOL!!

Hi Tracey,

Great job on the VLOG.... I thought about doing something similar, but found that I am a terrible actor. I do virtual tour videos walking and talking through the house, and those are hard enough to get the speech right...

-Bill
Bill@Sauneuf.com
http://www.Sauneuf.com

LOVE the popcorn door hanger bag! I've heard about the forget-me-nots and the pot holder idea was a great one too!

Well done video, Tracey. Your marketing ideas are excellent and if I were a consumer in your area, I would definitely call you !

I have not heard of Vlog.How do you make one.? I will look into it.It looks great.

What a great idea that you did. And what great ways to market yourself. I love the video. You need to do a post on how you did the video, what camera you used, how you downloaded it to your computer, what microphone you used, what software you used, how you embedded it, etc. i am sure that one would get featured too! Katerina

Jonathan - I'm a night owl. And you're in the same time zone as me, so you must be too.

Bill -I totally know what you mean. I find the video tours are much easier to do if they are scripted. I didn't script this video because I was actually just fooling around with the concept. I didn't have a camera man yesterday, so I just put the camera on a tripod and winged it. It's much easier with someone else in the room. Talking to yourself just feels weird (well actually the older I get the more normal it feels).

Becky -I like to have something in my hand to give when I go door-knocking. It just makes it easier for me.

Jo-Ann- Thank you Jo-Ann, I think vlogs are going to become an important part of our business also.

Gita- A vlog is a video log, a blog is a web log. Instead of text it's video. Check out the Podcasting and Vidicasting group here on AR.

Nestor and Katerina - Thanks so much for your kind comments. I'll have to work on writing all the technical info and posting that also.

Hi there, I like it, very personal and lots of information that keeps our attention, I wish you much success on this.

ARGH - it kept 'hanging up' just as you introduced your door hanger bag.... I refreshed, deleted cookies, used a different browser - I wanted to see it!!!

LOVE this - not just for content, but because it allows a consumer to get to know you on a personal leve. That's the first step in the know you/like you/trust you process to earning their business. And I think your content contributes to step two and three of that.

Thanks for the inspiration...you are my opposite twin as I left 15 years of real estate experience in California and have just started over in North Carolina. I enjoy your ideas because I really hate selling myself and frankly, I've never had to until now. Your enthusiasm and energy are great. Keep me up to date on your efforts!

Got through the entire thing without a hangup (yeah) it's great TRACY! I still really really like the cash flow 101 game idea :D

Hi Tracey, excellent way of communicating, very personal with a nice human touch. Great concept!

You previously said you were shy, but I don't believe you now! How could a shy person be so "out there" and articulate on camera?

What I like most about this is how "real" you feel in the video. It's not staged. I think consumers will respond to this.

Bob-Thanks, I'm taking my show on the road next week and we'll be doing a video about the Calabasas Farmers Market. Hopefully this will get a little easier.

Christina- I'm glad that you finally got the video to work. We played CashFlow 101 on Wednesday night and had 12 players. I'm going to schedule a game every Friday night now in my neighborhood. I'll keep you posted on the progress.

Margaret - This is exactly what I'm trying to do. It's funny, we "feel" like we know TV personalities even know we never met them. This is what I'm trying to do with the videos. I want people to feel like they know me already and hopefully they'll like me and think to call me when it's time to buy or sell a home.

Diane - I will keep you up to date on what I'm doing here. I hope I'm not the evil twin. =) Yikes!

Marti -Thanks, I have a whole series of videos in production right now. Several about what I do, but even more about our town and what it offers. I'd like to get local people involved if possible so once I get a nice portfolio of videos done and published on my blogcalabasas I plan on soliciting user generated or user ideas for videos, interviews etc.

Deborah - I hide the shyness well (I have many years of experience pretending that I'm outgoing), plus there was no one else around when I shot the video, only my dog.

Jeff - Thanks, it wasn't scripted. We'll see if works and consumers can relate or think it's too personal.

Hi Tracey, I think it is great! It really gave me a feel for who YOU are. That's the first thing that jumped out at me. If I was a seller or buyer, I'd feel more comfortable calling you since I'd feel like I know what to expect.

The ideas were great as well! I especially loved the popcorn one. I'll incorporate that into my drop offs.

THANKS!

JUL

2007

I love this idea! You are an amazingly creative person. I checked out your website and love the video you have there as well. With the increased traffic on the web, I love anything that stands out from the pack. Thanks for the inspiration.

Tracey

Awesome way to capture mind share...this will definetly keep you in the forefront of the thoughts of the people in your farm.

Ralph

Nice job Tracey! You did great in front of the camera. The video player was a great choice as well. I think people can relate to this medium and you did not over do it.

This is so creative - love it! Really give people to know your personality a little. What other topics are planning to do in your series?

Thanks for the cute ideas. I especially liked your forget-me not idea.

JUL

2007

Tracy, Wow great marketing! You and I are alot alike in that we don't mind being on video. Some people don't like it! I use video email for alot of my marketing. Good job!

Great video. You don't seem camera shy at all!

JUL

2007

OOOOOOOOOOOOOOOOH ..........................I wanna do that! That is such a GREAT idea, unfortunately, my camera doesn't have the ability to take short clips of video WITH sound. I'm inspired! I have a CD video camera, maybe I could do something with that! Maybe I'll sing a song or two... :)

O.K. Tracy great form of communication. Thanks for the video demo of pop by ideas.

AUG

2007

Very cute...and I actually watched your whole video....I've got a short attention span, so it must be pretty interersting! Tell me how the response has been in gaining buisness, do you keep track of what has gotten the most response? Most actual clients?

Irinia -Glad you like the idea. We're shooting some Localism videos this weekend so I'll post them for feedback.

Lori - I think web video is here to stay and it's becoming mainstream at this point.

Ralph - This video project has come a long way since those first few attempts almost two years ago.

Doug -Thanks for your comments. Any constructive criticism helps to fine tune this mode of communication.

Paula - We're going to do staging, open houses, local events, out of the box marketing and also feature some interesting local people and businesses. It's not just about me, it's also about our town.

Laura - Stay tuned for more ideas.....little packets of hand cream that say "I've go you covered" and more.

Rey - I saw your video, it's a great medium to "connect" with your clients.

Rita - Thanks Rita, must have been that glass of wine that I had before we turned on the camera. (I'm kidding, no wine involved, I showed property later that day).

Christy -Most newer PC's come with Windows Movie Maker already installed, so if you film something on a camera with a CD you can edit it and then output from Movie Maker. I use Final Cut Pro to edit my videos.

Dionne - You're very welcome, stay tuned for more.

Rebecca - I have closed two transactions directly from my videos so far. Both from open house videos that I've done. Check out my website for an example.

Tracey, thanks for sharing your great ideas. I have bookmarked your post and added you as an associate so I can keep up to date. You are generous in sharing this!

AUG

2007

Muchas graicas -- love your ideas and more importantly how you have shared them with us.

AUG

2007

Loved it. Keep those ideas rolling...

Great post. I love the ideas and the video. Great quality.

Tracey, great creative thinking. I checked out your web-site, it's very impressive- a client can get a sense of the you as a person, not just the words on the web page. I wanted to ask if you own the VidiOH company or do you just contract with them to produce the videos?

Nancy - Stay tuned, more to come. Thanks!

Aziz- My pleasure

Vincent - With the change in the market, we're changing our strategy a little so the thinking caps are on, but changing direction a little.

Barbara - Thanks

Faina = I own the company, so we write and produce our own videos.

AUG

2007

Tracey, you amaze me. You really stick your neck out there to help and share. That is so hard to come by. I'm not trying to pull in any negative, so please don't take it that way, but I do have to say it's a rarity. Thank you so much for sharing. I'm not going to link my blog, but will you check out my new blog today and let me know what you think. Not a soul has commented and I thought it was a great idea. I struggle with my blogs I'll tell you. Do you have any pointers on that?

THANKS FOR THE IDEA--MUCH BETTER THAN JUST HAVING A PICTURE OF YOURSELF--MIKE

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