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24 Comments on Have figured out the power of direct mail, increase you business series step 2
Hi David, I own him and several others that are not 30 ft tall like PD but they are very effective. The cost was $3400.00 but the traffic and listing gernerated paid for him on the first listing and the till just keeps ringing with one of these guys like PD. I also own 4ftx8ft portable signs to advertise my open houses before I have them. These may or may not require permits in your area they do mine. $40.00 for the permit. Good for 5 days. Kiss the days of low open house traffic good bye with this type of marketing. Thanks for the comment David. If you want a contact for purchase let me know. I thought of a PINK elephant but it would confuse to many drunks on Sunday morning!
Jeeze, a three story gorilla? That would be earth-shattering here in Cary, NC.
We aren't even supposed to use ballons on Open House or directional signs.
Hi Gary, this is one of my post cards.....this is for "Just Listed" here is a "Just Sold" version. Look at what the family thought of the Gorilla.........here is my clients wife and little girl in front of the home. They thought I was nuts until the offer came. Thanks for the comment Gary.
Thanks for the comment Bill, it also can be fun at the same time. The extra publicity never hurts either. I had my photo in the local paper with this one. The caption was, "Local Realtor Uses Gorilla Marketing, literally to sell homes! I could not have purchased a better spot in the real estate section. I taking PD on the road to a new community to see if I crate another stir....Thanks again for the comment Bill.
Thank you Gary, excellent stuff here......you are so right about pink elephants, as I have been there!! I would definitely make the papers here in Akron Ohio. Thanks again for the mind spinning!
DavidC
Gary,
I am really, really, really skeptical I could get a permit.
Hmmmmm....that in itself might be reason enough to try.
Then get tarred and feathered by the HOA...
LOL
I think it is a great promotion.
Awesome idea with the elephant or gorila :) it seems that both will work :P
thanks
Ray Saenz
Hi Brian, let yourself go on the wild side! If it increases your listings and open house traffic why not? I do have to tell you your sellers will be a bit embarrassed when you put it up in their front yard! They get over it when the home sells........real fast! I have another photo of this family where they were making fun and posing like Gorilla's when they accepted the offer. I have had nothing but great response, with the exception of a few neighbors because of the road traffic. I have even had people stop with their kids and take pictures in front of JD. My direct mail post card says, Tired of the average Realtor? Want to find about Gorilla Marketing? The card has more detail but the photo is so unbelievable they call....I think just to see if I really use JD. When I say "Yup" he goes in your front yard 3 days before open houses. They always say "you are kidding"? When I tell them if it helps them sell faster would they mind and they say NO! I also have 4'x8' lighted sign trailers that I plug in and sit in the front yard for open houses when JD is to big to fit. I also have a Tube man.....he shimmers and shakes with the word "Open House" on him, he is 20 ft tall. You would be surprised how quickly you will become known with this type of marketing. Your sales will jump dramatically. It is not for everyone I must admit you have to have a sense of humor and enjoy people because you are going to meet lots of them! Why else do this? I get listings for just having JD in the yard....they noticed and asked what is going on...just an "Open House" is my response it is a great property would you like a tour? I do have to have more than myself for open houses but it is worth every penny! Brian, just send money......when it rolls in I can put it in my Gorilla fund! Thanks for the comment Brian.
I do not know, I have not tried that and I will invest later on something like your Gorilla, but you seem that you have good experience with this marketing thing and your buddy gorilla, I was laughing when you wrote about that you do not put your gorilla on more then 20 mph becuase you do not want to see it in the neighboors home LOL hahahahaha true, but funny :P thanks for sharing all thos experiences with us.
Now, make your meme.
Ray SAenz