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WHAT DO YOU DO TO STAND OUT?

By
Real Estate Agent with Realty ONE Group

Last week I drove for 4 ½ hours to interview agents to help me list a property in an area that was too far away from my hometown to list personally.  Sure, I spoke with them briefly on the phone before our initial meeting.  However, I wanted to meet them in person to see the type of professionalism they truly emitted, how they conducted their business, and find out if they would be a good match to work with.  My goal is to sell the home in the shortest amount of time, because I have already located the next property in my area.  Therefore, I was looking for the agent with the most current knowledge, aggressive marketing tactics, and a strategy that would be cutting edge with the times. 

I have to say...it was quite the learning lesson.  I learned what NOT to do when meeting with a client by watching and listening to these agents.  In addition, I learned a few new things I will incorporate into my presentation.  One agent did stand out above the rest, by thinking ahead and being on top of a title situation.  In addition, he offered ideas and concepts that placed the homeowner in a better position when selling the home.

No property is too far if you have a good reliable relocation company you can work with and trust.  And don't forget to utilize your great contacts here on Active Rain to help you put the pieces together. 

I did spend a few hours in the car to meet these agents face to face, but ultimately my goal is to help the client no matter what the situation.  In order to offer a full service package, you have to be willing to step out of the box and expand your horizons.   

When you are going up against other agents, what do you do that helps make you stand out?

Lee Morof
RE/MAX Showcase Homes - Birmingham, MI
Associate Broker, Attorney, CDPE

I am able to stand out because I have practiced real estate law for over 20 years. Since I have represented thousands of home buyers and sellers, I am able to provide peace of mind to the people I work with. Of course, I also provide maximum exposure to my sellers through my written 30 day marketing plan that sells 75% of my listings and a high level of service to both buyers and sellers.

Jul 31, 2007 06:21 AM
Monica Rich
Berkshire Hathaway Florida Realty - Coral Gables, FL
Coral Gables Real Estate

Hi Noelle,

This is a very good question as it made me stop to think!

I am not a veteran in this business so I can't say that I know it all.  What I do have to offer is a genuine care and concern for my buyers and sellers.  I consider it essential to look and act professional at ALL times - No matter how busy I am, I take time to answer questions and assist everyone that asks for help.  For me, it's not always about production but rather providing the best "service" possible.  It's all about building meaningful relationships.

 Thanks for a good blog.

 

Jul 31, 2007 07:01 AM
Richard Parr
ADT Security Services - Slidell, LA
Home Security Specialist - Greater New Orleans, Louisiana

I review the numbers in my market and work these stats into my conversations and presentations.  I try to find unique information that is of interest to clients.  Often they will remember something specific vs. generalities. 

Which is better? 

Homes are selling for less with the current market conditions.

OR

Over the last two months the average markdown from the list price to sold price is at 6.6%.  To give you an idea about what that means take a $500,000 list price and figure that the sale price will be $467,000.

Jul 31, 2007 07:10 AM
Stephen C. Olczak
Mortgage Help - Fort Myers, FL

Noelle, The willingness to spend the time to make a face to face contact is something I share with you.  Traveling in a 100 mile radius to meet with a borrower is a no brainer for me (of course they must be screened before hand... and it must be likely I can help them and they are willing to use my services).

Some brokers that have worked in my office never meet with a client, they would rather do a mail away!!  There is no substitute for looking another person in the eye and making a good impression.

 

 

Jul 31, 2007 07:13 AM
Nathan Blair
Salt Lake City, UT
Like Monica, I am no real estate veteran so I have to portray the service ethic in all I do.  Answering voicemails quickly, looking the part of a professional and providing information that they will value when the transaction is done are part of my plan. 
Jul 31, 2007 07:18 AM